Marketing through Podcasts, Audio SEO, and Voice Search‪.‬ Andrew Rayel

Hello everyone. Welcome you guys to know more on how to market your products and services on podcasts and enable a useful voice strategy. I am pretty sure these tips can you to rank on the Search Engine Results Page. If you are putting content out for readers, you might want to use a voice strategy. I strongly believe it would be a key technique. Just like Wheaties, the cereal brand that started advertising the first audio message to their customers. It increased sales and was an immense breakthrough for the company.

Soon many companies adopted audio to promote their products and services. One of the best examples is Coca-Cola’s, "I’d Like to buy the world a coke”. There are a few Audio Marketing strategies that can help a business adapt to the new trend. To start off, you must Consider Podcasting. Podcasts are like the radio but are far more repurposed. A podcast is a way an individual or a business can get their message out and build a community of people who are interested in it. Podcasts do not have a pre-determined length, format, style, or anything of that sort.

ZipRecruiter, Indeed, Stamps.com, ADP, and Zoom are some of the famous B2B companies that invested in podcasts in 2019. Create blog posts or audio clips; post them over social media, webinars, demos, and more. Bring the innovation out here!

Secondly, Audio SEO can help you appear on the Search Engine Results Page. Did you know your audio content could affect the Google search engine? Businesses prioritize ranking on the Search Engine Results Page. Audio SEO is a technique for businesses to optimize any form of audio content and rank first on the search page. Type in “how to swim” on Google, the first link is a video from YouTube on how to swim. This is because the content’s audio is transcribed by Google automatically.

To have a savvy audio content ranking make it highly descriptive, and convert the audio to text. Thirdly, Get the Efficiency you need in a Voice Search Strategy more than 40 million US adults have access to a smart speaker now. Voice search has changed the way people search on search engines. This affects Search engine optimization, leaving a profound impact on companies.

The Bottom line of what I am saying is to portray the importance of a voice strategy for the future. For Instance, Siri’s voice assistant turned out to be a novelty for tech innovation. Nearly nine years later, we can see brands such as Amazon and Google fueling the trend. User interfaces are changing, and so should businesses that strive to be in the trend. I hope you take away from this podcast can be a lot of actionable steps. See you until the next episode of more useful tips, and insights.