Marketing Wins Valerie Morris

What does it take to build a solid brand? We dive into that today with Jamie Engelhardt of Wild Ampersand. She's a branding expert who helps guide leaders and companies to develop out their branding. She alludes to the process as something similar to therapy - marketing therapy to be exact. She's that ever-valuable third-party perspective that helps brands get insights and perspective to be strategic and go conquer the world. You'll love this discussion!
To get more from Jamie:
LinkedIn
Wild Ampersand
Marketing Wins is hosted by Valerie Morris.
Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books.
Connect with Valerie Morris

What does it take to rebuild your professional reputation? How do you start something new? My guest today, Viveka Von Rosen dives into this with her new venture, Beyond the Dream Board. Originally known for her LinkedIn expertise, Viveka now provides coaching to women
Marketing Wins is hosted by Valerie Morris.
Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado specializing in content and social media marketing and also runs programs to help professionals launch bestselling books.
Connect with Valerie Morris

"Navigating Entrepreneurship and Digital Marketing: A Conversation between Katie Brinkley and Valerie Morris"
Marketing leaders, Katie Brinkley and Valerie Morris, discussed key insights and experiences in the realm of entrepreneurship and digital marketing. We also talked about Katie’s new book and the process she went through to publish it. 
Building a Brand:
Katie Brinkley emphasized the significance of authenticity, advising entrepreneurs to stay true to their values and communicate a genuine story. Katie has a social media agency in Denver, offering social media and podcast strategy for CEOs aiming to become thought leaders. She started working with bands on MySpace 20 years ago and has a background in radio, which influenced her current business.
Katie emphasizes the significance of sharing one's story and thoughts, despite the vulnerability it brings. Holding a microphone, either physically or metaphorically, is crucial for building trust and community, especially in the digital world.
The Social Shift
Katie's book, "The Social Shift,” recently came out in December 2023. The book addresses the changing dynamics of social media and emphasizes strategic use to build a community online and balance time effectively. 
It took 18 months to publish, providing insights into the evolution of social media and the quest for community building. Katie shares the challenges faced during her book launch, including website malware issues that affected the launch day. Despite the hurdles, Katie successfully launched her book on her website and plans to sell it on Amazon later. Katie acknowledges the importance of finding reliable partners in the publishing process, doing thorough research, and understanding the significance of metrics. Learn about how her launch went and lessons learned along the journey!
Connect with Katie Brinkley:
Interested individuals can connect with Katie, explore her podcast, and obtain her book at katiebrinkley.com.

In this episode you will learn about:
CJ’s background.Her role at On The Move.How CJ fell in love with marketing.The importance of learning on the job.How On The Move solves problems for people.How On The Move transitioned from self-storage to the truck rental industry.How On The Move is using trucks for several different purposes.How rented trucks can help brands build deeper relationships with customers.Why rented trucks act like rolling billboards that are also useful.How real estate agents leverage rented trucks to drive sales.The marketing challenges that On The Move has faced.Why SEO has been difficult for On The Move.The importance of strong customer relationships.How the availability of trucks has impacted On The Move.Advice that CJ would give her younger self about marketing.What CJ thinks is the key to success.Why it is dangerous to try to do too much without getting any help.Why marketers never take a break from work.The challenges of working from home in the post-pandemic world. CJ’s advice for your next marketing win.Why it is important to trust your gut in marketing.Why it is important to track your marketing and sales activities. Why you should remember your accomplishments.The lessons that CJ learned from a big-budget marketing failure. Why traditional marketing is also important and relevant in our digital world today.
Find CJ online
Website
LinkedIn

In this episode you will learn:
Valerie’s recent work with book authors.How Valerie successfully launched her own book.What authors should think about before launching a book.The importance of sharing your writing process with your audience.What to share on social media about your book.How to get over the imposter syndrome when thinking about writing a book.Why the launch process should not be rushed.Things that can slow down the book launch process.Why do you need a marketing and communication strategy for your book?How to reach your book sales goals.Why you need to get the book ‘advocates’ on board before launching.How to think strategically when selecting the date on which to launch your book.Valerie’s experience working with a client with an engaged launch team.Important considerations when launching your second book.How to overcome limiting beliefs about your book.How to motivate people to read your book even if it is a new subject matter for them.The key differences between launching a book independently vs. through a publisher.Should you put together a book proposal before you start writing?What you should know if you decide to self-publish a book.The hybrid options available for book publishing.The preferred publishing routes for small business owners. The key benefits of the independent route vs. the publisher route. How helpful are publishers in today’s digital world?The marketing work that authors have to do even if they have a publisher. The difference between promoting your book and helping people find your book.How to cut through the noise when promoting your book. How your confidence in the book affects the way you present it to the world. How to think strategically about the subject of your book.Realistic goals that authors should think about before writing a book. Valerie’s motivation for writing a book. How books help build credibility.How to use a book as a marketing tool for a small business.Evergreen vs trendy books.What is a realistic book launch timeline?The background legwork that is needed to launch a book.The resources that authors need to have a successful book launch.How to decide what to focus on when launching a book and strip away unnecessary activities.

In this episode you will learn:
Dorothy’s transition from a freelancer to an agency owner. Dorothy’s new digital media company that helps freelancers grow business. The limiting beliefs that some people have that prevent them from moving from live launches to evergreen content.The most common types of evergreen content.What does evergreen content mean?The difference between evergreen content and live launches. How your offer needs to change in order to be better suited for an evergreen sales process.The power of webinars and how they can support the sales of evergreen content.The biggest objections that people have to evergreen funnels.How to select the right webinar recording for your evergreen offer. How to make people more comfortable delivering webinars. What is the difference between a webinar and a masterclass? How to prepare yourself for developing an evergreen digital product. How to determine that your content is ready for paid ads. Why running paid ads is a simple process but definitely not an easy process. How to calculate your advertising budget for live launches. How long it normally takes to optimize a webinar before it is ready to become an evergreen product. How freelancing can be an entry point to entrepreneurship. The most pressing needs that freelancers have today.How Dorothy innovated during the pandemic to follow the most recent trends.Why it is important to have high-value freelancing skills.The most incredible aspects of freelancing.How AI might change marketing. Dorothy’s advice for your next marketing win.The most lucrative trend for business owners who are looking to grow.
Find Dorothy online:
The GigNeedle’s Eye MediaLinkedInInstagram