Marty Cagan: Moving to the product model Make Things That Matter
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- Ledelse
Marty Cagan joins me for real talk about what it takes to transform into a strong product company.
You can read the episode transcript here.
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Topics discussed:
(00:00) The process and challenges in writing a book
(12:27) Real world products need tech for results
(17:28) Deciding on investments, solving problems, and changing processes
(28:11) Understanding disconnects
(36:00) Top leadership support crucial
(40:28) How product coaches help
(44:57) "Being agile" doesn't always mean "doing agile"
(49:52) Handling objections well
(54:45) How it comes together in an organizational operating model
—
Links & resources mentioned:
Send episode feedback on Twitter @askotzko , or via email
Marty Cagan
• LinkedIn, website
• New book: TRANSFORMED
• Previous books: INSPIRED, EMPOWERED
• SVPG
—
Related episodes:
• #31 Marty Cagan - Empowering product teams
—
Books:
• The Crux
• Good Strategy, Bad Strategy
• The Art of Action
—
Other resources:
• Product Management Theater
• Product Leadership Theater
• Transformation Theater
• So You Want To Write a Book?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com
Marty Cagan joins me for real talk about what it takes to transform into a strong product company.
You can read the episode transcript here.
—
Topics discussed:
(00:00) The process and challenges in writing a book
(12:27) Real world products need tech for results
(17:28) Deciding on investments, solving problems, and changing processes
(28:11) Understanding disconnects
(36:00) Top leadership support crucial
(40:28) How product coaches help
(44:57) "Being agile" doesn't always mean "doing agile"
(49:52) Handling objections well
(54:45) How it comes together in an organizational operating model
—
Links & resources mentioned:
Send episode feedback on Twitter @askotzko , or via email
Marty Cagan
• LinkedIn, website
• New book: TRANSFORMED
• Previous books: INSPIRED, EMPOWERED
• SVPG
—
Related episodes:
• #31 Marty Cagan - Empowering product teams
—
Books:
• The Crux
• Good Strategy, Bad Strategy
• The Art of Action
—
Other resources:
• Product Management Theater
• Product Leadership Theater
• Transformation Theater
• So You Want To Write a Book?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com
1 hr 1 min