99 episodes

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

More Cheese Less Whisker‪s‬ Dean Jackson

    • Marketing

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

    Ep216: Mardi Boettcher

    Ep216: Mardi Boettcher

    Today on the More Cheese Less Whiskers podcast, we're talking with Mardi Boettcher from California. Mardi is embarking on a new adventure as a coach, and this is a perfect example of how all of the elements of the Before Unit perfectly fit in place.
    We went right through from selecting her target audience to getting people to raise their hand so she can build an audience of ideal prospects, and we talked about Profit Activator 3: How to educate, motivate, and engage in a dialogue with them so she can present the offer to join her program.
    It was a great conversation because she has a really focused secret target audience, looking to attract ladies who are entering their sixties and who want to amplify and get everything they can out of life.
    She has a real passion for this way of living. She loves the idea of working with this audience, and she's well on the way to get there.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 3 min
    Ep215: Jay Abraham

    Ep215: Jay Abraham

    Today on the More Cheese Less Whiskers podcast, we have a very special episode that I'm excited to share.
    One of the great joys in my life is my relationship with Jay Abraham. Jay and I have amazing, long conversations about marketing, philosophy, what's going on in the world, and this week I got to record one of these conversations for you.
    It's a great opportunity for you to listen in to the ideas we talk about, and we also talk about something special Jay is doing with Tony Robbins tomorrow!
    So this Saturday, Jay and Tony Robbins are holding a marathon event called 'Lock In 2021'. They do these amazing hot seat events where Jay gets to spend a day with Tony Robbins and his platinum group. These are people from all over the world, his highest level masterminds, and all they do is tag team back and forth doing Q&A hot seats, answering questions, helping strategize or solve challenges for these business owners.
    Jay and Tony have edited 12 hours of the best of these sessions into a marathon session they're going to be hosting tomorrow.
    This has my highest recommendation. I'm not an affiliate or anything like that. I want you to experience how they do it because our podcast is all about that same approach. It's essentially a hot seat every week we share and apply the 8-Profit activators.
    So, check it out at Lock In 2021, and in the meantime, listen to my conversation with Jay.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 13 min
    Ep214: Gordon Geraci

    Ep214: Gordon Geraci

    Today on the More Cheese Less Whiskers podcast, We're talking with Gordon Geraci, and if you are an ice cream lover, today is going to be a podcast for you!
    Gordon's from Cincinnati, Ohio, where he's invented what is he's calling the perfect ice cream bowl. He's very passionate about the product. He loves what he's created. I think it's a great idea, and we talked a lot about how to get the word out about this new product.
    This is a great episode for anyone introducing a new product or idea to people. Ice cream lovers are everywhere, all over the world, so how can we apply the 8-Profit Activators to the marketing of the perfect ice cream bowl.
    This was a fun episode, and I think you're going to enjoy it.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 6 min
    Ep213: Troy Royster

    Ep213: Troy Royster

    Today on the More Cheese Less Whiskers podcast, we're talking with Troy Royster, who owns a commercial maintenance cleaning company based in New York.
    They work in several States around New York, they've been in business for a long, long time, and Troy is an entrepreneur who's a student of the game! He has a long pedigree of taking action on all kinds of marketing ideas to build his business, and because of that, he's built something amazing. Now he has so much potential and so much opportunity that we had a great conversation about how to deploy these capacities, including this idea that when you can serve a lot of different people in a lot of different areas, one of the greatest things we can do is deploy our ability to select a single target market.
    That's going to be the big lesson in this episode.
    A lot of the time people set up their business so they can be selected by a wide variety of people. One of the things we have to understand when we're going out to develop our Before Unit, is that we are doing the selecting!
    You get to select who would be the ideal client.
    If you want to grow your business. If you've got the capacity to take on new people, rather than just open yourself up and take on whoever comes, we've got the opportunity to select who that person is.
    When you really understand that, it makes sense to think about who would be the largest check, who would be the most delightful, who would be the most convenient, who would be a lifetime client.
    We had a great conversation exploring those options and really narrowing it down to who would be best to approach first.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 19 min
    Ep212: Bill Flitter

    Ep212: Bill Flitter

    Today on the More Cheese Less Whiskers podcast, we're talking with Bill Flitter from Moraga, California, where he's very passionately involved in youth basketball, helping kids gain confidence.
    He sees this as the big thing basketball skills can really do for kids, so he's had a lot of involvement in various programs.
    Over the years, he's developed training protocols, he's got a great name for his program, he's developed an app, and we talked about how to take all of that and package it up into an opportunity for syndicating everything he's developed for Moraga, to people all over the United States.
    You're going to enjoy this episode, especially if you've got something you think you might like to duplicate or scale to other marketplaces.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 4 min
    Ep211: Charles Wallace

    Ep211: Charles Wallace

    Today on the More Cheese Less Whiskers podcast, we're talking with Charles Wallace from California.
    This is a great conversation because we dive into the idea of creating a program around all the things Charles has learned about elite performance from his +20 years as a football coach.
    As we talked, it became clear that Charles has a passion for coaching quarterbacks. They have a great opportunity to maximize their abilities and opportunities, but it requires discipline and a systems approach to developing their careers.
    We outlined how Charles can approach something like this in a way that helps narrow your focus to a single target audience and also create something with an outcome that's worth pursuing.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 4 min

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