23 episodes
Musicians Creating Prosperity: A Music Business Guide To Freedom Dr. Fabiana Claure
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Welcome to "Musicians Creating Prosperity: A Music Business Guide To Freedom" - a podcast dedicated to the music entrepreneur who is stuck, frustrated, and burnt out from trading their time for money.
Hosted by the multi-talented Dr. Fabiana Claure – a pianist, educator, and visionary strategist deeply engaged in the music industry - “Musicians Creating Prosperity” promises practical steps and actionable insights, weaving together the intricacies of merging artistry with entrepreneurship.
Whether you're a seasoned maestro with an established career, a rising virtuoso on the brink of musical acclaim, or contemplating a shift from conventional music paths to a thriving online venture, this podcast is your guiding beacon. If you're determined to reclaim your time, orchestrate your music business on autopilot, and forge a path toward financial, artistic, and lifestyle freedom, consider this podcast your unwavering compass.
Yet, this podcast is not merely a guide; it's a transformative experience designed to lead musicians not only towards building wealth but propelling them into the realm of true prosperity. Driven by a profound emotional connection to the odyssey of musicians, Fabiana delves into the intricate dimensions of happiness, achievement, and fulfillment that constitute genuine prosperity.
At its core, “Musicians Creating Prosperity” resonates with a singular message: freedom.
Dr. Fabiana Claure envisions a world where musicians, armed with knowledge about music entrepreneurship, can attain financial success comparable to esteemed professions. It's a transformative journey that harmonizes creativity and prosperity, echoing the timeless melody of freedom in the evolving symphony of the music industry.
"Musicians Creating Prosperity" navigates the intricate landscape of the music industry, addressing the unique challenges musicians face in preserving their time, artistic integrity, and quality of life. Furthermore, it advocates for a holistic approach to the music business, urging musicians to find a balance between building a business and nurturing creativity.
The podcast sheds light on the role of entrepreneurs becoming their own business managers in the music industry. Fabiana also introduces the concept of "autopilot" not only as a roadmap to financial independence but also as a revolutionary approach to challenging traditional business models prevalent in the music industry.
Fabiana shares insights into creating music, navigating the complexities of the music industry, and leveraging social media to build a distinctive brand. The episodes delve into the crucial aspects of music marketing, and the intersection of brand and marketing in a musician's career.
In doing so, she challenges the conventional reliance on traditional revenue streams, encouraging musicians to strategically leverage online platforms to liberate themselves from financial pressures without compromising artistic integrity.
If you’re ready to listen, you can also be ready for practical steps and actionable insights on building online brands, establishing independent income streams, and developing strategies that unlock both artistic and financial freedom.
This is your chance to embrace a mindset shift and liberate yourself from the belief that success requires perpetual hustle and constant trading of time for money.
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Transform Your Sales in Your Music Business with THIS Method
In this episode, Dr. Fabiana Claure dives deep into the crucial role of sales skills for musicians, emphasizing the need to treat sales with the same dedication as their craft. She shares her journey from relying on natural communication abilities to mastering effective sales techniques that align with understanding clients' needs and mindsets.
Discover how musicians can enhance their sales conversations by building a robust communication framework and creating an ecosystem that educates and inspires potential clients. Fabiana highlights the importance of shifting clients' identities and beliefs to see the value in your offerings.
Also in this episode:
Understanding Sales as a Craft: Sales skills deserve the same degree of craftsmanship as music, ensuring musicians can effectively communicate their value. Client Mindset and Identity: Delve into the mindsets and identities of potential clients to guide them towards seeing the true value of your services. Building an Educative Ecosystem: Create content that educates and inspires clients about your offerings, preparing them for meaningful sales conversations. Effective Communication Structure: Implement a clear structure in sales conversations to identify clients' problems and goals, ensuring a deeper understanding of their needs. Marketing and Branding Strategy: Develop a comprehensive strategy that allows your content to speak on your behalf, leading clients through an informed journey. Addressing Sales Resistance: Overcome personal resistance to sales by reconciling your relationship with the concept, making it easier for clients to say yes. Continuous Improvement: Commit to ongoing improvement in sales and communication skills to consistently enhance client engagement and business growth. For further insights and personalized guidance, visit fabianaclaure.com/salestraining and explore the new resource designed to help musicians become effective communicators.
Thank you for listening to this episode, and let's continue to prosper together.
The Musician's Profit Masterclass Is your music business income able to grow without taking more of your time?
If not, this masterclass is for you.
Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!
JOIN HERE: www.musiciansprofitmasterclass.com
Subscribe To The Musician’s Creating Prosperity Podcast Apple Podcasts | Spotify | YouTube
Connect With Dr. Fabiana Claure Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design. -
The HUGE Branding Mistake Music Entrepreneurs Make In Their Business (And How to Avoid It!)
Dr. Fabiana Claure shares a powerful analogy to help musicians strengthen their brand and highlight their work's value.
Fabiana explains the importance of addressing the problems your business solves before presenting solutions. Using the analogy of dominant and tonic harmonies, she provides strategies for effective communication and transitioning from one-on-one to group lessons. Learn how mastering messaging can save time, increase income, and transform your music business. For personalized guidance, Fabiana offers a complimentary consultation.
Also in this episode:
Highlight the Problem First: Start by identifying and emphasizing the problem your service solves before detailing the features and benefits. This creates a sense of need and relevance. Credentials Aren't Everything: The focus should be on how these credentials address specific problems. Effective Communication is Key: Master communication skills that effectively convey the value of your offerings. This involves highlighting the problem, explaining the solution, and making the benefits clear. Shift in Teaching Approach: Transitioning from one-on-one lessons to group lessons and incorporating asynchronous support can significantly improve time management and increase the value offered to students. Real-World Application: Implementing the strategy of highlighting the problem first can lead to significant business improvements. Continuous Improvement: Constantly work on improving your messaging and communication skills to ensure the value of your music business is clearly understood and appreciated by potential clients.
The Musician's Profit Masterclass Is your music business income able to grow without taking more of your time?
If not, this masterclass is for you.
Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!
JOIN HERE: www.musiciansprofitmasterclass.com
Subscribe To The Musician’s Creating Prosperity Podcast Apple Podcasts | Spotify | YouTube
Book A Call With Dr. Fabiana Claure Book here
Connect With Dr. Fabiana Claure Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
The HUGE Branding Mistake Music Entrepreneurs Make In Their Business (And How to Avoid It!) Musicians Creating Prosperity: A Music Business Guide To Freedom -
LET IT GO! How To Double Your Productivity Overnight For Your Music Business - Starting Today
Dr. Fabiana Claure delves into the crucial strategies for reclaiming your time and investing it wisely. Drawing from her personal journey as a musician, entrepreneur, mother, and wife, Fabiana shares her struggles and triumphs in learning to manage time effectively in her music business.
She explores the key mindset shifts needed to distinguish between tasks you should personally handle and those you can delegate. Fabiana also highlights the importance of building a successful online business while avoiding burnout by strategically outsourcing tasks. She shares her initial excitement in acquiring new skills for her business, followed by the realization that not all tasks require her direct involvement. By learning to let go and delegate, Fabiana transformed her approach to both her professional and personal life, ultimately achieving greater efficiency and well-being.
Also in this episode:
Understanding the balance between learning new skills and delegating them. The significance of a mindset shift towards outsourcing and investing in help. Practical steps to audit your daily activities and identify tasks that can be delegated. Real-life examples of how Fabiana improved her household management and business growth through effective delegation.
The Musician's Profit Masterclass Is your music business income able to grow without taking more of your time?
If not, this masterclass is for you.
Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!
JOIN HERE: www.musiciansprofitmasterclass.com
Subscribe To The Musician’s Creating Prosperity Podcast Apple Podcasts | Spotify | YouTube
Book A Call With Dr. Fabiana Claure Book here
Connect With Dr. Fabiana Claure Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
LET IT GO! How To Double Your Productivity Overnight For Your Music Business - Starting Today Musicians Creating Prosperity: A Music Business Guide To Freedom -
How I’m RAISING The Rates In My Music Business (And How You Can Do It Too; A Value Based Strategy)
Dr. Fabiana Claure dives into the empowering concept of raising your rates when reinventing your music business.
Discover why it’s not just acceptable but essential to adjust your pricing to reflect the true value of your services. Fabiana discusses common struggles musicians face when increasing their prices and shifts the focus from a traditional time-for-money model to a value-based pricing strategy. Explore the idea of creating high-ticket programs that offer significant results and save your clients valuable time. Fabiana emphasizes the importance of self-leadership and alignment in all areas of life, ensuring you can confidently communicate the worth of your services.
Also in this episode:
Understanding the importance of raising your rates and the value behind it. Transitioning from hourly-based pricing to high-ticket offers focused on results. Real-life example of Kevin Uri’s success with value-based pricing. The significance of self-leadership and alignment in all aspects of life. Attracting clients who value time and invest in personal growth.
The Musician's Profit Masterclass Is your music business income able to grow without taking more of your time?
If not, this masterclass is for you.
Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!
JOIN HERE: www.musiciansprofitmasterclass.com
Subscribe To The Musician’s Creating Prosperity Podcast Apple Podcasts | Spotify | YouTube
Book A Call With Dr. Fabiana Claure Book here
Connect With Dr. Fabiana Claure Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
How I’m RAISING The Rates In My Music Business (And How You Can Do It Too; A Value Based Strategy) Musicians Creating Prosperity: A Music Business Guide To Freedom -
The Truth About Being Afraid Of Fear In The Music Business
Dr. Fabiana Claure explores the transformative potential of fear. Drawing from personal experiences, Fabiana challenges listeners to reinterpret fear as a sign of growth in the music business rather than an obstacle.
Fabiana shares practical strategies for harnessing fear as a catalyst for personal and professional development, encouraging listeners to embrace discomfort and step out of their comfort zones. Through candid anecdotes and empowering advice, Fabiana inspires listeners to reframe their relationship with fear and unlock new levels of creativity, entrepreneurship, and success. Tune in for actionable insights on embracing fear and thriving in the face of uncertainty.
Also in this episode:
Interpreting Fear: Fear is often interpreted as a sign to retreat or stop, but it can actually be a catalyst for growth if interpreted differently. Comfort Zone: Fear typically arises when stretching beyond the comfort zone, but embracing it as a natural part of growth can lead to transformative outcomes. Adapting as Musicians: Musicians regularly face fear, whether performing on stage or adapting to new challenges, but they learn to navigate it as part of their journey. Applying Stage Experience to Business: Just as musicians face fear on stage but perform anyway, they can apply the same courage and adaptability to their business endeavors. Overcoming Fear in Business: Fear can hinder decisions in business, leading to missed opportunities and regrets, but reframing fear as a sign of growth can empower bold actions. Changing the Fear Narrative: Instead of letting fear paralyze progress, it's crucial to change the narrative and see fear as a motivator for change and progress in business and life.
The Musician's Profit Masterclass Is your music business income able to grow without taking more of your time?
If not, this masterclass is for you.
Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!
JOIN HERE: www.musiciansprofitmasterclass.com
Subscribe To The Musician’s Creating Prosperity Podcast Apple Podcasts | Spotify | YouTube
Book A Call With Dr. Fabiana Claure Book here
Connect With Dr. Fabiana Claure Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
The Truth About Being Afraid Of Fear In The Music Business Musicians Creating Prosperity: A Music Business Guide To Freedom -
Why Your Music Business Isn’t Growing The Way It Should Be
Dr. Fabiana Claure shares how to scale your music business without sacrificing more time.
Through inspiring case studies, learn how musicians like Renee, Denise, and Kara transformed their income by consolidating skills and building online programs. Discover the shift from trading time for money to strategic communication and diverse offerings, as well as how to monetize your expertise and connect with ideal clients.
Also, don't miss her upcoming masterclass for step-by-step guidance on positioning and scaling your music business online.
Also in this episode:
Identify Your Informal Skills: You likely possess valuable skills that others seek, such as finding gigs or overcoming performance-related injuries. They could form the basis of your business growth. Reframe Growth Mindset: Consider consolidating your skills under an umbrella brand. By showcasing specific results and packaging your expertise, you can scale your business without sacrificing more time. Diversify Offerings: Look beyond traditional models by incorporating diverse skill sets into your offerings. Selective Clientele: Building an online program gives you autonomy to choose your clients, ensuring you work with those who appreciate your expertise and are willing to pay premium rates. Leverage Collective Experience: Recognize that what comes easy to you can make a significant difference to others, forming the basis of your business model. Strategic Positioning and Pricing: Convey your value effectively and set prices that reflect the worth of your offerings, potentially leading to substantial growth in your business.
The Musician's Profit Masterclass Is your music business income able to grow without taking more of your time?
If not, this masterclass is for you.
Discover the 5 steps to win back your time, increase your income, and make your music business self-sustaining - so you can live your life on your terms!
JOIN HERE: www.musiciansprofitmasterclass.com
Subscribe To The Musician’s Creating Prosperity Podcast Apple Podcasts | Spotify | YouTube
Book A Call With Dr. Fabiana Claure Book here
Connect With Dr. Fabiana Claure Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
Why Your Music Business Isn’t Growing The Way It Should Be Musicians Creating Prosperity: A Music Business Guide To Freedom