My Amazon Guy Steven Pope

Two Amazon experts, Steven Pope from My Amazon Guy and PPC specialist Elizabeth Green of Junglr, joined forces to unravel advanced PPC techniques tailored to maximize your Amazon advertising efforts. They delve into the nuances of budget management, explore the efficacy of different match types, and discuss strategic placement percentages to boost product visibility and sales. This comprehensive tutorial is ideal for Amazon sellers eager to fine-tune their PPC strategies and elevate their marketplace success.

#AmazonPPC #PPCTechniques #DigitalMarketing #PPCStrategy

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction and Overview
00:05 - Advanced PPC Techniques with Elizabeth Green
00:31 - Technique 1: Budget Limitation in PPC
02:01 - Discussing Impact of Budgets on Organic Sales
03:30 - How to Manage Budget Caps and Bidding Strategies
06:48 - Importance of Strategic Budget Management in PPC
12:52 - Transition to PPC Match Types
15:03 - Discussing the Efficiency of Various Match Types
25:00 - Deep Dive into Placement Percentages
36:00 - Summary and Conclusion of PPC Techniques
Support the Show.

Discover the power of self-awareness with Steven Pope as he explains the Johari Window model and its application in business settings. Whether you're an agency owner, Amazon seller, or entrepreneur, this video offers insights on understanding both visible and hidden aspects of yourself and your business to drive decisions and growth. Dive into the unknown confidently with tested management techniques that could redefine your business strategy.

#SelfAwareness #JohariWindow #ManagementTechniques

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Johari Window
00:45 - Explaining the Johari Window Quadrants
02:34 - Real-world Application of Johari Window
06:34 - Mention of 'Black Swan' Book
08:00 - Discussion on Unpredictable Events and Their Impact
10:01 - Using Questions for Self-Discovery and Decision Making
15:01 - Summary and Key Takeaways
Support the Show.

Can a massive ad spend guarantee success on Amazon PPC? My Amazon Guy reveals the stages of a launch strategy (Grow, Maintain) & the risks of "hemorrhaging cash." Learn how to maximize exposure while optimizing for conversions, even with a big budget.

#amazonppc #ppc #amazonadvertising #myamazonguy

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Intro: Unlimited Budget PPC Launch?
00:30 - Stages of a PPC Launch (Grow, Maintain)
00:54 - Exposure vs. Relevance in High-Budget PPC
01:15 - Utilizing Different PPC Campaigns (Auto, Broad, etc.)
01:28 - High Initial Costs & Benefits (BSR & Organic Ranking)
01:45 - Amazon Limits on Non-Converting Campaigns
02:03 - The "Honeymoon Period" & Rerunning Campaigns
02:18 - Max Bids & Optimization Strategies
02:40 - Relaunching Campaigns for Better Performance
02:46 - Keyword Structure (5 per Campaign)
Support the Show.

Get a free quote at myamazonguy.co. Get more SEO tips and watch our SEO Master Class at myamazonguy.com/SEO

Do you want your Amazon listing URL to rank higher in search results? Learn how to set a custom URL packed with relevant keywords to boost your listing's SEO!  This video by My Amazon Guy explains two methods to set your Amazon listing URL and the impact on SEO.

#listingoptimization #seo #url #keywordresearch #rankings #trending 

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction
00:14 - Why Set a Custom URL?
00:42 - Can't Include Disease Claims in URL
01:32 - Method 1: Requesting a URL Change through Seller Central
02:04 - Method 2: Indirectly Influencing URL through Title (Not Recommended)
03:34 - Conclusion: Prioritize Core SEO Elements
Support the Show.

Explore the complexities of Amazon's new low inventory fees in this detailed video with Steven Pope from My Amazon Guy. As Amazon delays the implementation of these fees, many sellers are left questioning the impact on their businesses. This video discusses the fee structure, Seller Support's vague responses, and the broader community's reaction on social media. Discover how these changes could affect your profitability on Amazon, especially for seasonal items and during stock-outs. Stay informed about how to navigate these new challenges and ensure you're not caught off guard by unexpected charges.

#LowInventoryFees #FBAFees #SellerSupport #AmazonMarketplace #InventoryManagement #AmazonNews

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Amazon's New Low Inventory Fees
01:04 - Explanation of Low Inventory Level Fee and Its Impact
02:01 - Challenges with Stocking Out and Unexpected Fees
03:02 - Seller Support's Inadequate Responses on Fee Policies
03:33 - Social Media Reactions to Amazon's Fee Changes
04:01 - Seller Concerns About Product Damage Responsibility
04:15 - Amazon VP Announcement on Fee Delay and Seller Reactions
05:02 - Impact on Seasonal Items and Fee Transparency Issues
06:00 - Challenges with Inventory Management and Amazon's Carriers
07:01 - Explanation of Historical Days of Supply and Fee Implications
08:01 - Seller Frustrations with New Fees and Potential Marketplace Exodus
09:20 - Summary and Call to Action for Sellers to Voice Concerns
Support the Show.

Struggling with PPC tracking? My Amazon Guy reveals the key metrics for optimization (ACOS, Conversion Rate, etc.) Learn the right balance between tracking & focusing on the future for peak ad performance. 

#amazonppc #advertising #optimization #trackyourdata 

→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id

→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade

→ More reason to invest in Helium 10! 
↳ https://myamazonguy.com/helium-10-service/

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Intro: Tracking Your Amazon Ads
00:10 - Tracking Software vs. Manual Reporting
00:29 - The Importance of Focusing on the Future, Not Just the Past
00:54 - Key Metrics for PPC Optimization (ACOS, Conversion Rate, etc.)
01:44 - Balancing Tracking & Focusing on Future Performance
02:06 - Optimizing Conversion Rate for Improved PPC Results
02:27 - Conclusion: Track Smart & Look Forward!
Support the Show.