Nemo Radio John Nemo

With a pressing need for a new bookkeeper, I recently found myself on the other side of the sales table, navigating the maze of accountants, bookkeepers & CPAs pitching me their services.

And going through my own process as a "prospect" revealed some key reminders about how you and I should be marketing and selling to our ideal clients online.

What You'll Discover: 

🔄 00:18 - The invaluable strategy of reverse engineering your customer's journey to enhance your sales approach.

🌐 01:11 - How establishing a robust network and becoming a referral magnet can elevate your visibility and credibility in any niche.

📚 02:36 - My secret sauce to transforming clients into a powerful referral network using simple content marketing strategies.

🌟 04:34 - Techniques to accumulate social proof that boosts your organic reach and credibility on platforms like Amazon and LinkedIn.

🧑‍💼 06:41 - How we evaluate each other online + the crucial role a compelling personal brand plays in winning trust.

📈 09:32 - The pivotal moments of sifting through LinkedIn profiles and job postings, revealing what really resonates with prospects today.

Also, grab a free digital copy of my book 📚 Content Marketing Made Easy!  to dive deeper into building effective marketing funnels + creating that connective tissue between free content and genuine engagement.

This episode is a must for anyone looking to refine their approach to marketing, sales, or customer engagement through real-world, relatable experiences!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

On this episode of Nemo Radio, we'll cover one crucial business truth that we overlook far too often when it comes to building a successful endeavor.

What You'll Discover:

🎯 00:37 - Mindset Shift: How your daily 'yes' and 'no' decisions determine your business success.

🧠 01:20 - Scarcity vs. Abundance: Why saying "no" to unqualified leads protects your energy and time.

🤝 02:47 - Brand Indoctrination: The power of letting your content establish trust before the first sales call.

📋 05:02 - Qualification Process: How a pre-call form helps filter out unqualified prospects.

🛑 06:49 - Protecting Your Brand: Why you shouldn't accept clients that demand exceptions to your process.

💡 09:40 - Client Selection: The quality of your clients determines the quality of your work and life.

📑 11:48 - Organize Your Content: Transform free advice requests into evergreen content you can share repeatedly.

🔄 14:55 - Flip the Script: Learn how to have prospects sell themselves to you as worthy clients.

⚖️ 18:00 - Establishing Leverage: Why you should position yourself as an authority, like a trusted doctor.

📉 21:59 - Avoid the Blame Game: How accepting exceptions from clients leads to unfulfilled expectations.


Don't miss this one!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 Content Marketing Made Easy!
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

It all started with a malfunctioning garage door opener, a desperate call for help, and two vastly different experiences that revealed invaluable insights into customer service, branding, and how we treat our clients.

What You'll Discover:

🛠️ 02:01 - Understanding Your Customers' Mindset: The importance of considering your clients’ emotional state during stressful situations.

📞 06:04 - Free Troubleshooting Builds Trust: How one company used free phone support to gain my trust and secure my loyalty.

💸 11:50 - Honesty Over Short-Term Profit: Why being truthful with prospects about their real needs can be a long-term brand builder.

🐑 12:15 - Don't Shave the Sheep: How treating clients fairly and meeting their needs leads to lasting relationships and referrals.

Discover how a PhD-level crash course in garage door issues taught me some unforgettable customer service lessons you can apply directly to your business!


WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 Content Marketing Made Easy!
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

Forget logic - when a prospect feels, the deal is sealed.

On this episode of Nemo Radio, we'll take a deep dive into the emotional aspect of sales, personal branding, the psychology of decision-making and much more!

What You'll Discover:
🎙️ 00:10 - Why injecting emotion into your content can supercharge its impact and resonance.

🔍 01:04 - The challenge of penetrating beyond surface-level objections to discover what's truly holding clients back.

🛠️ 02:25 - An exploration of the limitations of logic in persuading clients and the pivotal role of emotional intelligence in sales.

🧠 09:01 - Insights into the emotional nature of decision-making, featuring wisdom from Dale Carnegie on understanding and influencing people.

💡 10:01 - Key insights into resilience and overcoming fear, especially as it relates to not shying away from challenges.

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 Content Marketing Made Easy!
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template

As an introvert who hates cold calling, to the point he was almost fired for refusing to use “pushy” sales tactics, Mark Little developed a breakthrough approach to client acquisition and lead generation that 5x'd his financial advisory income, cut his working hours in half and built a book of business featuring 100 “dream” clients.

Today, Mark helps Financial Advisors acquire new clients, increase revenue and generate endless referrals WITHOUT resorting to manipulative or “traditional” sales tactics.

On this episode of Nemo Radio, Mark shares the EXACT strategy he used to build such an incredible book of business and win "clients for life" with some surprisingly simple strategies that will work for anyone (regardless of industry or profession).

(Note: You can also watch this episode on YouTube 📺 )

What You'll Discover:

🌱 The foundation of generating an endless stream of referrals by leveraging personal relationships and storytelling, rather than relying on "conventional" sales tactics.

🌟 How Mark transformed his business model to quintuple yearly revenue and drastically reduce his workload, all while maintaining a high level of service and client satisfaction.

💡 Mark's transformative journey of overcoming introversion and call reluctance to become a powerhouse in client acquisition and lead generation.

📚 How to leverage the power of narrative in client communication.

🔒 How to create a service model that genuinely resonates with clients by offering protection, attention, coordination, and transparency - resulting in "clients for life."

Consider this a master class in lead generation, client acquisition & retention, referrals and much more!

EPISODE LINKS
🤝 Connect with Mark Little on LinkedIn
💻 Visit Mark's Little's website

One of the biggest failures in the early days of my business cost me $45k that I couldn't afford to lose ... while leading to one of the most valuable client acquisition strategies I've ever discovered as a result.

On this episode of Nemo Radio, we'll take a deep dive into the power of client selection, how to handle skeptical prospects and much more!

What You'll Discover:
🤔 00:07 - The Selection Secret: Uncover why the quality of your clients dictates the quality of your life. (Not hyperbole!)

🛑 01:05 - Handling Skepticism: Learn how to navigate conversations with skeptical prospects that turn doubt into decisive action.

🎯 01:28 - The Riches are in the Niches: Explore why specializing in specific niches on LinkedIn isn't just smart; it's essential for lead generation success.

🔄 04:13 - Tailored Outreach Triumphs: A step-by-step breakdown of how custom content can dramatically improve your outreach efforts.

📚 08:13 - My $45k Mistake: How my own misstep with Facebook ads has reshaped my approach to handling skeptical sales prospects.

🤝 10:34 - The simple (and powerful!) strategy shift that ensures you only work with clients who value and trust your expertise.

🚀 12:15 - Mindset Magic: The mentality you MUST embrace in order to be successful in sales.

This episode isn't just about avoiding difficult clients; it's a deep dive into cultivating relationships that enrich both your professional and personal life.

Whether you're a seasoned entrepreneur or just starting out, understanding the nuances of client selection and personalized outreach can make all the difference.

Let's dive in!

WHERE YOU CAN FIND JOHN NEMO
📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
🤝 Connect with John Nemo on LinkedIn!
🎯 "Done For You" LinkedIn Lead Generation Services
🎁 Free Tips, Trainings & Resources

FREE BOOKS FROM JOHN NEMO
📚 Content Marketing Made Easy!
📚 How To Use LinkedIn for Business, Sales & Marketing
📚 LinkedIn Lead Generation for Business Coaches & Consultants
📚 LinkedIn Lead Generation for Franchise Consultants
📚 The Ultimate LinkedIn Profile Template