9 episodes
Next in Consumer Products Publicis Sapient Consumer Products
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- Økonomi
The Next in Consumer Products podcast from Publicis Sapient aims to share relevant insights on unlocking what’s next in digital transformation and consumer product industry. Over the course of the past 25 years, we have seen a dramatic shift in the way consumers leverage technologies in all forms in their paths to purchase. In light of recent global events, how we shop and, more specifically, how we engage with brands have evolved even more rapidly. Consumer product firms need to win in this new era of digital. In this podcast series, we will dive into different trends and explore how companies can utilize the disruptive power of technology in their pursuit of next.
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Salesforce & PS on Digital Transformation with Composable
In this episode we’re joined by special guest Jason Long, Head of UKI Consumer Goods at Salesforce, discussing the emerging space of ‘composable’ – a new component architecture solution that provides a flexible approach to digital transformation.
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Bold predictions for 2022 in Retail & CP
Experts in Retail and CP face-off with their predictions for 2022 and beyond.
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Innovating by Tapping Startups
Discuss how established Consumer Products companies and startups should collaborate together to find innovation solutions.
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How can Consumer Products companies stay relevant with Total Commerce
For Consumer Products companies, how to reimagine the end-to-end consumer experience in commerce and make every touchpoints count has become an increasingly important imperative. In this episode, we are going to discuss the concept of Total Commerce and why it is important for CP firms to build an omnichannel experience.
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Build an Effective Insights Organization in Consumer Products
Discuss the critical components required to build an effective insights organization in Consumer Products so that data can be turned into actionable meaningful insights that drive growth and business decisions.
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Top Trends Shaping the Consumer Products Industry in 2021
A forward-looking discussion on the top trends and technologies that will shape the Consumer Products industry in 2021.