20 episodes

A unique perspective on today's challenges for business owners and leaders. Four consultants; over 100 years experience, with a global perspective, offer views from marketing, business solutions and systems, financial, and IT perspectives.

Produced by CommTogether - Podcasts Done For You
https://commtogether.com.au

No Tie C-Suite Podcast No Tie C-Suite

    • Økonomi

A unique perspective on today's challenges for business owners and leaders. Four consultants; over 100 years experience, with a global perspective, offer views from marketing, business solutions and systems, financial, and IT perspectives.

Produced by CommTogether - Podcasts Done For You
https://commtogether.com.au

    No Tie C-Suite Episode 20: OVERUSED TERMS IN BUSINESS

    No Tie C-Suite Episode 20: OVERUSED TERMS IN BUSINESS

    𝗖𝗮𝗻 𝘆𝗼𝘂 𝗹𝗶𝘀𝘁 𝗱𝗼𝘄𝗻 𝗼𝘃𝗲𝗿𝘂𝘀𝗲𝗱 𝘁𝗲𝗿𝗺𝗶𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗻𝗼𝘄𝗮𝗱𝗮𝘆𝘀?

    ‘𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯’, ‘100%’, ‘24/7’, ‘𝘸𝘰𝘳𝘬-𝘭𝘪𝘧𝘦 𝘣𝘢𝘭𝘢𝘯𝘤𝘦’ are just a few of the words overly used and heard these days.

    Innovation is one of the most overused words in advertising, marketing, and business. And not only is it overused, but it is also often used incorrectly, most commonly as synonymous with the even more ambiguous notion of something that is “cool.”

    Sometimes words have taken on a literal different meaning and that's is where the problem comes in and misleads everyone.

    Listen as our panel of experts gives each of their own perspective on this:

    - Anthony Perl - Marketing and engagement

    - Yuriy Tyurin - Business systems

    - Pierre De Villiers - Financial

    Financial

    This podcast series, ‘No Tie C-Suite’ is available on Apple, Google, Spotify and Anchor.  Please have a listen, we keep the episodes in an easy-to-consume format.  We appreciate your ratings and sharing it with others.

    If you want a direct link sent to you, please comment “link please” and your favourite platform.

    Also please comment or send me a direct message on a topic you would like us to look at in a future episode.

    This year we are also welcoming guest panelists, so reach out if you would like to join us.

    • 13 min
    No Tie C-Suite Episode 19: NEW IDEAS

    No Tie C-Suite Episode 19: NEW IDEAS

    Do businesses place enough emphasis on generating, investing, and trying new ideas?

    For an organisation to evolve and thrive, it must continuously generate and embrace new ideas. Sticking to what you already know could work for a while. However, the competition will eventually overtake your organisation and probably lead it into stagnation.

    Today’s competitive landscape heavily relies on innovation. Business leaders must constantly look for new ways to innovate because you can't solve many problems with old solutions.

    Innovation is critical across all industries; however, it's important to avoid using it as a buzzword and instead take time to thoroughly understand the innovation process.

    Listen as our panel of experts give each of their own perspective on this:

    - Anthony Perl - Marketing and engagement

    - Yuriy Tyurin - Business systems

    - Eyal Ron - IT infrastructure

    - Pierre De Villiers - Financial

    Financial

    This podcast series, ‘No Tie C-Suite’ is available on Apple, Google, Spotify and Anchor.  Please have a listen, we keep the episodes in an easy to consume format.  We appreciate your ratings and sharing it with others.

    If you want a direct link sent to you, please comment “link please” and your favourite platform.

    Also please comment or send me a direct message on a topic you would like us to look at in a future episode.

    This year we are also welcoming guest panelists, so reach out if you would like to join us.

    • 12 min
    No Tie C-Suite Episode 18: SALES & CONSUMER PSYCHOLOGY

    No Tie C-Suite Episode 18: SALES & CONSUMER PSYCHOLOGY

    Sales techniques have come a long way over the years.  Methods are one thing, but the pschology as to why and what works best is another.

    Sales development is impossible without getting to know your customers better, learning the reasons they buy your products or ignore your store. Different types of buyers exist, and by knowing these types, a business can analyse the psychological triggers that will motivate consumers to buy more and come back again.

    The process of making even a small purchase is complicated and consists of several stages that can include considering buying, overcoming doubts and the final decision, factoring inthe extent of investment. Investigating those patterns isn’t easy, but if you succeed you’ll have a powerful tool that will increase your sales dramatically.

    In this episode we welcome 𝗼𝘂𝗿 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗴𝘂𝗲𝘀𝘁 Julian Van Der Waal, who is business strategist, lead generation and sales specialist.  He has built a number of businesses and worked with over a thousand others to support their growth.  .  He brings his expertise to a topic we have been requested to address by a number of keen listeners.

    Our panel includes our regular experts giving their perspective;

    - Anthony Perl - Marketing and engagement

    - Yuriy Tyurin - Business systems

    - Pierre De Villiers - Financial

    Podcast series available on Apple, Google, Spotify and Anchor

    If you have a topic you would like us to discuss in future episodes, please add it in the comments below or connect with any of the regular panelists and message us directly.

    • 23 min
    No Tie C-Suite Episode 17: LEARNING

    No Tie C-Suite Episode 17: LEARNING

    How do you learn?  As we grow in our role in our business, learning must always be part of it. We all have our different ways to learn. What's your way? What's the true value of ongoing learning?

    If you want your team and your business to grow, you must always be learning.  It’s how we better understand what we can deliver and improve.  It’s how team members can continue to build their skills.

    We learn from the practical experiences we have along with more structured opportuities.  The way we take on information will vary depending on the type of person.

    How much value do you place on learning personally, professionally and in your business?  Let me know in the comments whether just listening to a podcast can be considered part of your regular opportunity to learn.  We certainly hope you might pick up a few things from our panel.

    In this espisode of No Tue C-Suite we explore the value of learning for a business.

    Our panel of experts include:

    - Anthony Perl - Marketing and engagement

    - Yuriy Tyurin - Business systems

    - Eyal Ron - IT infrastructure

    - Pierre De Villiers - Financial

    This podcast series, ‘No Tie C-Suite’ is available on Apple, Google, Spotify and Anchor.  Please have a listen, we keep the episodes in an easy to consume format.  We appreciate your ratings and sharing it with others.

    If you want a direct link sent to you, please comment “link please” and your favourite platform.

    Also please comment or send me a direct message on a topic you would like us to look at in a future episode.

    This year we are also welcoming guest panelists, so reach out if you would like to join us.

    • 12 min
    No Tie C-Suite Episode 16:HAVING A FINGER IN EVERY PIE

    No Tie C-Suite Episode 16:HAVING A FINGER IN EVERY PIE

    𝗛𝗼𝘄 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮𝘀 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 𝗪𝗵𝗲𝗻 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝘁𝗼𝗽?

    Small business owners and entrepreneurs do whatever is required to make their businesses a success. This could mean doing everything from emptying the bins, to picking up the mail at the post office, to making sales calls, to changing the go-to-market strategy.

    Yes, as a business owner, your list of tasks seemingly never ends, but it’s important to know when to stop.

    It's good to know everything, but no do everything.

    Listen as our panel of experts gives each of their own perspective on this:
    ✅ Anthony Perl - Marketing and engagement
    ✅ Yuriy Tyurin - Business systems 
    ✅ Eyal Ron - IT infrastructure 
    ✅ Pierre de Villiers - Financial 

    This podcast series, ‘No Tie C-Suite’ is available on Apple, Google, Spotify and Anchor. Please have a listen, we keep the episodes in an easy to consume format. We appreciate your ratings and sharing it with others.

    If you want a direct link sent to you, please comment “link please” and your favourite platform.

    Also please comment or send me a direct message on a topic you would like us to look at in a future episode.  

    This year we are also welcoming guest panelists, so reach out if you would like to join us.

    • 11 min
    No Tie C-Suite Episode 15: GOOGLE ANALYTICS IS SHUTTING DOWN

    No Tie C-Suite Episode 15: GOOGLE ANALYTICS IS SHUTTING DOWN

    Know your numbers. Google Analytics is shutting down - what's next and why do those numbers matter?

    On July 1, 2023, the widely used Google Analytics (free website analytics tool) will be going away.

    Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced recently that this tool will be replaced.

    Listen to learn:

    - What’s changing, why, and when

    - How to tell if your account will be affected

    - What you need to do

    In this episode we welcome 𝗼𝘂𝗿 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗴𝘂𝗲𝘀𝘁 Annette Welsford, who is a recognised website strategist.  She brings her expertise to a topic we have been requested to address by a number of keen listeners.

    If you have a website, you MUST listen to this episode.  There is even a special offer at the end to help listeners.

    Our panel includes regular experts giving their perspective;

    - Anthony Perl - Marketing

    - Yuriy Tyurin - Business systems

    - Pierre De Villiers - Financial

    Podcast series available on Apple, Google, Spotify and Anchor.  We appreciate your ratings and sharing it with others.

    Comment or send me a direct message on a topic you would like us to look at in a future episode.

    This year we are also welcoming guest panelists, so reach out if you would like to join us.

    • 25 min

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