ON AIR: With Owen Air Marketing

We're excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. "Honest Conversations: The Real Truths About Starting and Scaling Your Own Business" aims to mesh the immediacy of real-world events with timeless business wisdom. This new style is not just a change; it’s an evolution aimed at making the podcast more organic, relevant, and influenced by external factors such as poli...

Our 81st guest is Andy McCreadie, Managing Director at Sandler South West. Owen and Andy discuss the challenges that sales teams face as they grow.Including:– Why do salespeople fail?– What mistakes are sales leaders making in the current environment?– The do’s and don’ts of growing out a sales team– The crucial shift shift every salesperson must make to start seeing results– What sales leaders and managers should be doing to support their teams– The important role training and coaching ...

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group. Owen and Arden have a discussion around discovering the true essence of a brand.Including:– What ‘brand essence’ means and why it’s important– Real life examples of brand essence– How brand essence can represent much more than the product you are selling– How brand essence works in a B2B environment– Increasing the degree of certainty: what it means and why it’s important for your clients– How to define the essence of your bran...

Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters. Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it.Including:– Most common factors behind sales underperformance– The ideal mindset and culture of a leadership team– Common mistakes vs quick wins of positioning and branding– Pros and cons of being niche and the internal challenges that brings– Getting buy-in from your sales tea...

Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.Including:– The difference between demographics and valuegraphics– How to use valuegraphics effectively– The concept of humans being values-driven– 3 key questions to ask your potential customers to reveal their core values– Getting to the ‘why’– Demographic dominance...

Our 77th guest is Shaun Doherty, Owner of the555club. Owen and Shaun discuss making space for clarity of thought, alleviating stress and being intentionally grateful; and how these things can elevate our lives both professionally and personally.Including:– Tools and techniques for managing stress, mental health and wellbeing– Living with stress and why it can be a good thing– the555club: Breathwork, Meditation, Gratitude – what are they and how to use them– How to differentiate yourself from ...