90 episodes

Digital marketing insights, conversations, tips and expert interviews from the team at Optix Solutions.

More Than Digital Marketing Optix Solutions

    • Business

Digital marketing insights, conversations, tips and expert interviews from the team at Optix Solutions.

    077 - Google's Biggest Secret Leaks?

    077 - Google's Biggest Secret Leaks?

    Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. PSA - Last call to save your UA Data, Google AI, Google harming advertisers and The biggest Leaks from Google that every SEO and Digital Marketer needs to know. Jack is Head of Digital and Sam is Senior Digital Marketing Manager - Data Lead at Optix Solutions, Exeter, UK.



    Join the conversation:



    Get in touch with the team at Optix:

    Email: podcast@optixsolutions.co.uk

    Tweet: @optixpodcast / @optixsolutions

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg



    Thank you to James Dawkins for editing the pod each week.



    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.





    PSA - UA data gets deleted on 1st July 2024



    The Worst Google AI Answers So Far

    https://gizmodo.com/worst-google-ai-answers-glue-pizza-dogs-playing-sports-1851495298#:~:text=If%20you%20ask%20Google's%20AI,the%20course%20of%20their%20studies



    Is Google actively harming advertisers? The DoJ says yes

    https://searchengineland.com/doj-google-search-ad-price-manipulation-440207

    https://www.bbc.co.uk/news/articles/cd11gzejgz4o



    Reddit: u/coolsheet

    https://www.reddit.com/r/SEO/comments/1d2gllz/google_caught_in_their_lies_with_leaked_api_docs/



    Trevor Stolber on LinkedIn

    https://www.linkedin.com/posts/trevor-stolber_seo-google-leak-activity-7201215999872819200-_0fq?utm_source=share&utm_medium=member_ios

    • 38 min
    076 - Google's Manual Enforcement Policy Enacted

    076 - Google's Manual Enforcement Policy Enacted

    Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. Jack is Head of Digital and Sam is Senior Digital Marketing Manager - Data Lead at Optix Solutions, Exeter, UK.



    Join the conversation:



    Get in touch with the team at Optix:

    Email: podcast@optixsolutions.co.uk

    Tweet: @optixpodcast / @optixsolutions

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg



    Thank you to James Dawkins for editing the pod each week.



    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.





    Upcoming Lightning Talk:

    How we helped a global client to grow to over 1 million followers!

    23rd May 9:30. Book now: https://www.linkedin.com/events/howwehelpedourglobalclienttogro7180941179755102208/



    Google begins enforcement of site reputation abuse policy with portions of sites being delisted

    https://searchengineland.com/google-begins-enforcement-of-site-reputation-abuse-policy-with-portions-of-sites-being-delisted-440294



    Meta launches AI-powered ad creativity tools

    https://searchengineland.com/meta-launches-ai-powered-ad-creativity-tools-440316



    Ethical AI and the Met Gala

    How a computer whiz duped the world into believing Katy Perry attended the 2024 Met Gala - all from their bedroom in Brazil! | Daily Mail Online

    • 28 min
    075 - Put That Cookie Down!

    075 - Put That Cookie Down!

    Join podcast hosts Jack Warne and Sam Smith as they take a look at some of the biggest stories in Digital Marketing this week. This week, the cookie-less future has been delayed again, the financial times has struck a deal with Open AI and we look at YouTube members!



    Don't forget to sign up to our Lightning Talk - Link below!



    Jack is Head of Digital and Sam is Senior Digital Marketing Manager - Data Lead at Optix Solutions, Exeter, UK.



    Join the conversation:



    Get in touch with the team at Optix:

    Email: podcast@optixsolutions.co.uk

    Tweet: @optixpodcast / @optixsolutions

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg



    Thank you to James Dawkins for editing the pod each week.



    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.





    Upcoming Lightning Talk:

    How we helped a global client to grow to over 1 million followers!

    23rd May 9:30. Book now: https://www.linkedin.com/events/howwehelpedourglobalclienttogro7180941179755102208/



    The Financial Times and OpenAI strike content licensing deal:

    https://digiday.com/marketing/google-delays-third-party-cookie-demise-yet-again/





    YouTube Members Only:

    https://www.youtube.com/intl/en_uk/join/



    https://www.socialmediatoday.com/news/youtube-adds-members-only-shorts-help-drive-creator-subscriptions/711589/

    • 34 min
    074 - Google & Reddit: What Does The Future of SEO Hold?

    074 - Google & Reddit: What Does The Future of SEO Hold?

    Join podcast hosts Matt Fletcher and Joe Caley as they discuss the the deal between Google & Reddit and what this means for SEO in the future.



    Join the conversation:

    Email: podcast@optixsolutions.co.uk

    Tweet: @OptixSolutions

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg



    Thank you to James Dawkins for editing the pod each week.



    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

    • 30 min
    073 - Lost Traffic? Hitting Back Against Performance Drops

    073 - Lost Traffic? Hitting Back Against Performance Drops

    Join podcast hosts Jack Warne and Joe Caley as they discuss the impact of SGE on Search Engines and what you can do to identify and combat any drops in traffic to your website. Jack Warne is Head of Digital and Joe Caley is Senior Digital Marketing Manager - SEO Lead at Optix Solutions, Exeter, UK.



    Join the conversation:



    Get in touch with the team at Optix:

    Email: podcast@optixsolutions.co.uk

    Tweet: @optixpodcast / @optixsolutions

    LinkedIn: https://www.linkedin.com/company/optixsolutions

    Instagram: https://www.instagram.com/optixsolutions/

    Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg



    Thank you to James Dawkins for editing the pod each week.



    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

    • 39 min
    072 - Insider Tips For An Effective Content Audit

    072 - Insider Tips For An Effective Content Audit

    Join podcast hosts Matt Fletcher (Client Account Manager) and Joe Caley (Senior Digital Marketing Manager - SEO Lead) as they share their insider tips for conducting an effective Helpful Content Audit.

    Join the conversation & get in touch with the team at Optix Solutions:

    Email: ⁠podcast@optixsolutions.co.uk⁠

    LinkedIn: ⁠https://www.linkedin.com/company/optixsolutions⁠

    Instagram: ⁠https://www.instagram.com/optixsolutions/⁠

    Youtube: ⁠https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg⁠

    Thank you to James Dawkins for editing the pod each week.

    If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

    • 30 min

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