Partnership & Sponsorships Keeping Up With Events

Mark spoke with Darriun Hayth, the Event and Communications Manager for Everflow, a Sas company that provides a smart marketing platform. They discussed Darriun's role in managing global events and trade shows, the importance of mutually beneficial partnerships with sponsors, and the success of their recent conference event held in New York City. They also touched on the benefits of outsourcing venue services, the strategic decision to engage a sourcer for larger events, and upcoming projects, including a new initiative due to launch at the end of January.