Patient-Focused vs. Ego-Focused — with Jae Kim, MD Beauty and the Biz

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Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Patient-Focused vs. Ego-Focused — with Jae Kim, MD.” Obviously, balancing patient-centered care with personal aspirations is a key challenge when building a young plastic surgery practice.
Specifically, in this episode of the “Beauty and the Biz" podcast, I interviewed Dr. Jae Kim — a facial cosmetic surgeon based in Fairfax, VA, in private practice for the past 5 years. Moreover, he shared insights into navigating this delicate balance with some awesome tips that will work well in ANY practice.


















































































































































































































































































Notably, Dr. Kim discussed the evolution of his practice towards patient empowerment, emphasizing the role of authenticity. Additionally, he shared a pearl that helped him in building meaningful connections with patients.
In the same fashion, he's thinking differently and talked about the need to shed old mindsets and embrace a patient-focused approach. Also, he also created a "You Are Beautiful" brand with a unique twist on the branding.
In particular, Dr. Kim also talked about the significance of setting boundaries and embracing a specific mindset in his practice. In the same way, he discussed his take on plastic surgery marketing, and included a big tip that helped him in reaching and engaging with new cosmetic patients.
Visit Dr. Kim's website
Enjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who