Pints & Polishing Auto Detailing Podcast Nick Walters and Marshall Hill

In this conversation, Marshall, Nick, and Brian discuss the concept of charging $100 an hour in the detailing business. They emphasize the importance of understanding what it truly means to charge $100 an hour and the factors affecting the hourly rate.

They also highlight the need for realistic expectations and the challenges of achieving a high hourly rate. The conversation touches on the importance of refining oneself, processes, and relationships to level up in business.

They also discuss the need to let go of certain beliefs and practices that may hinder growth. In this conversation, Nick, Brian, and Marshall discuss the importance of understanding the financial aspects of running a detailing business.

They emphasize the need to focus on making money and not getting caught up in chasing perfection. They stress the importance of knowing your numbers, including how much you make per hour and job.

They also discuss the benefits of offering 30-day terms to customers and the importance of maintaining a 40-hour workweek to avoid burning out employees. The conversation concludes with the reminder that business is tough, but with the right mindset and understanding of financials, success is possible.

Takeaways



Charging $100 an hour in the detailing business requires a realistic understanding of what it truly means and the factors that affect the actual hourly rate.

Achieving a high hourly rate requires refining oneself, processes, and relationships.

It is important to let go of beliefs and practices that may hinder growth and success in business.

Having a growth mindset and being open to learning and adapting is crucial for leveling up in business. Focus on making money and not getting caught up in chasing perfection.

Know your numbers, including how much you're making per hour and per job.

Offering 30-day terms to customers can lead to long-term relationships and increased revenue.

Maintaining a 40-hour workweek is important to avoid burning out employees.

Business is tough, but with the right mindset and understanding of financials, success is possible.

Chapters

00:00 Introduction and Neighbors

03:13 Understanding the Reality of Charging $100 an Hour in Detailing

07:52 The Importance of Refining Oneself, Processes, and Relationships

14:26 Letting Go of Beliefs and Practices that Hinder Growth

33:33 The Importance of Making Money

35:19 Chasing Perfection vs. Making Money

43:38 The Basics of Running a Business

45:21 The Importance of Consistent Income

46:47 Understanding the Math of Business

53:55 The Consequences of Ignoring Financials

In this episode of the Pints of Polishing podcast, Marshall and Nick discuss their recent experiences and share some customer feedback. They also introduce their new product, STAK, a versatile ceramic coating.

They highlight the simplicity of the application process and the long-lasting results it provides. They emphasize that Stack is not just a water-based sealant, but a true ceramic coating.

They address common questions and concerns about the product, including its durability and the maintenance of the sprayer. Overall, they invite listeners to join the evolution of their product line and experience the benefits of STAK.

Takeaways



STAK is a versatile ceramic coating that offers simplicity in application and long-lasting results.

It is suitable for both professional detailers and car enthusiasts who want to protect their vehicles.

STAK can be used as a standalone protectant or to service existing coatings.

It reinforces weak points in coatings and provides a real level of service.

The application process is quick and easy, with no need for leveling or multiple towels.

STAK is not a water-based sealant, but a true ceramic coating with enhanced durability and hydrophobic properties.

The product comes in an 8-ounce bottle, which can cover approximately 10-15 cars of varying sizes.

The sprayer should be cleaned with warm water and APC to prevent clogging and contamination.

STAK fills a need in the market for a ceramic coating with a 6-12 month lifespan.

It offers a higher level of protection and gloss compared to water-based sealants.

STAK is part of the evolution of the hyperCLEAN product line, providing unique value to customers.



Chapters



00:00 Introduction and Updates

05:05 Nick's Experience at the Farmer's Market

13:35 Benefits of Stack for Professional Detailers

23:23 Maintaining the Sprayer and Preventing Contamination

27:38 Addressing Common Questions and Concerns about Stack

32:36 Join the Evolution with STAK: The Future of Ceramic Coatings

The conversation revolves around the confusion and misconceptions surrounding ceramic coatings in the car care industry. We discuss the various factors contributing to the confusion, including the abundance of misinformation, misleading marketing, and the lack of education among professionals and consumers.

They emphasize the importance of being knowledgeable and transparent when discussing ceramic coatings and debunk common misconceptions. We also highlight the need for industry professionals to take responsibility and provide accurate information to help customers make informed decisions.

Takeaways



There is a lot of confusion and misinformation surrounding ceramic coatings in the car care industry.

The abundance of misleading marketing and lack of education contribute to the confusion.

Industry professionals and consumers need to be knowledgeable and transparent when discussing ceramic coatings.

Debunking common misconceptions and providing accurate information is crucial for helping customers make informed decisions.

The industry should focus on providing quality products and services rather than relying on exaggerated claims and marketing tactics.



Chapters



00:00 Introduction and Announcement of Launch

08:34 The Role of Education and Transparency in Clearing Up Misconceptions

25:20 The Problem with Constantly Shifting Trends and Claims

32:39 The Power of Shooting Straight and Providing Accurate Information

In this conversation, Marshall and Nick discuss various topics related to car detailing and maintenance. They talk about their experiences at soccer tournaments, the emergence of battery-powered tools, the importance of maintaining tools, and the challenges of dealing with bugs and stains on car exteriors.

They also touch on the use of sandpaper and the need for clear communication with customers about potential risks and outcomes. In this conversation, Marshall and Nick discuss the importance of being upfront with customers about the limitations of their services.

They also talk about the trend of elaborate vehicle setups and the potential pitfalls of investing too much in the appearance of a vehicle. They touch on the topic of taking deposits for work and the need for clear communication and accountability. The conversation concludes with a discussion about the DIY culture and the risks involved in attempting complex tasks without the necessary expertise.

Takeaways



Maintaining tools is important for their longevity and optimal performance.

Bugs and stains on car exteriors should be addressed promptly to prevent damage to the paint.

Using sandpaper and compounds can be effective for removing scratches and stains, but it carries the risk of damaging the paint and may require professional repainting.

Clear communication with customers about potential risks and outcomes is crucial in detailing projects.

Battery-powered tools offer convenience but may not always provide the same level of ergonomics and performance as corded tools. Be upfront with customers about the limitations of your services

Investing too much in the appearance of a vehicle may not always be worth it

Clear communication and accountability are essential when taking deposits for work

DIY tasks can be risky without the necessary expertise



Chapters



00:00 Introduction and Soccer Tournament Experience

09:10 The Importance of Tool Maintenance

31:03 The Risks and Benefits of Using Sandpaper

39:02 Pros and Cons of Battery-Powered Tools

46:13 The Pitfalls of Elaborate Vehicle Setups

59:05 Taking Deposits for Work

In this episode of the Pints and Polishing Podcast, Nick answers questions from listeners about various topics related to the car detailing industry. He discusses podcasts and YouTube channels that cover the new and used car markets, as well as the auction markets.

He also shares his thoughts on the best approach for paint correction on a vintage car, the importance of offering both basic services and ceramic coating installs in a mobile business, and the significance of special teams and plays in sports.

Nick also provides insights on washing cars too frequently, the development of new compound and polish products, and the maintenance of vented floor tiles in a shop. He concludes by addressing questions about glass coatings, uniforms for team members, and the expectations of high-end clients in a detailing shop.

Takeaways

There are limited podcasts and YouTube channels that cover the new and used car markets or the auction markets. Some recommended sources for information on the auction and used car business include Mannheim auction results, the Black Book, and industry publications.

When it comes to paint correction on a vintage car, the approach depends on the condition of the paint and the desired level of correction. A one-step process can be sufficient for most classic vehicles, but a two-step process with a rotary and wool pad may be necessary for achieving a higher level of correction.

In a mobile business, it is recommended to offer a combination of basic services, ceramic coating installs, paint protection film (PPF), and window tinting. Basic services not only generate income but also serve as an opportunity to upsell customers on higher-end services.

Special teams and plays are important in sports and can make a significant impact on the outcome of a game. They add excitement and strategic elements to the sport.

Washing a car too frequently can depend on the individual's washing process. If the process is well-executed, there is no such thing as washing a car too much. However, if there are flaws in the washing procedure, excessive washing can cause damage to the paint.

Developing new compound and polish products requires a balance between cutting power and finishing ability. Many existing products on the market either cut too heavily or too little. The goal is to create products that provide versatility and can achieve both a good cut and a fine finish.

When it comes to uniforms for team members, it is important to provide shirts and hats, but other clothing items such as pants, shorts, and shoes can be the responsibility of the employees. It is essential to be a good employer and create a positive work environment.

High-end clients value convenience and efficiency. They want their car detailing experience to be hassle-free and expect the job to be done as promised. Providing excellent customer service and handling any issues that arise are key to satisfying high-end clients.

The development of non-silica waterless rinseless products is an interesting concept, but it may require harsh chemicals to dislodge embedded contaminants. While it is possible to create such products, claying is still a reliable method for removing contamination from the paint.

The effectiveness of products claiming to eliminate the need for claying is still uncertain. While advancements in chemistry are possible, it is important to approach such claims with skepticism and consider the limitations of these products.

When hiring employees, it is crucial to be a good employer and create a positive work environment. This includes taking responsibility for mistakes, providing fair treatment, and maintaining a strong work ethic. Building a strong team requires effort and dedication from the owner.

In this episode, Marshall and Nick discuss various topics including their recent purchases, their experiences at live events, the use of OEM and non-OEM parts in car maintenance, and the proper process for compounding and polishing.

They also touch on the importance of open-mindedness and communication in the car care community. In this conversation, Marshall and Nick discuss the importance of executing ideas in business and the value of opinions.

They emphasize the need for detailers to focus on sales and marketing, as well as being open to changing their ideas and strategies. They also highlight the significance of putting in the time and effort required for business success, and the need to find where one fits in the marketplace.

The conversation concludes with a reminder to stay adaptable and not get too attached to ideas that may not be working.

Takeaways

Marshall and Nick share their recent purchases and experiences, highlighting the enjoyment they find in simple pleasures like eating naan and drinking coffee while doing a rinseless wash on their cars.

They discuss the use of OEM and non-OEM parts in car maintenance, noting that the choice depends on factors such as the age of the car, the presence of advanced technology, and personal preferences.

The conversation also delves into the proper process for compounding and polishing, with Marshall and Nick discussing the importance of working the compound thoroughly before applying polish.

They emphasize the value of open-mindedness and communication in the car care community, encouraging people to engage in discussions and share knowledge without judgment.

Overall, the conversation highlights the diverse interests and perspectives within the car care community and the importance of finding what works best for each individual. Executing ideas is crucial for business success

Sales and marketing are essential for detailers

Being open to changing ideas and strategies is important

Putting in the time and effort is necessary for growth

Finding where one fits in the marketplace is key

Chapters



00:00 Introduction and Enjoying Simple Pleasures

08:08 OEM vs. Non-OEM Parts

15:08 The Proper Process for Compounding and Polishing

31:07 Trash, right?

44:29 Execution, execution, execution

53:11 Finding your place in the marketplace