Podcasting - Top 6 Podcast Strategies for faster Podcast growth OurArea

Set Clear Objectives

  To test the viability of your objectives, ask five questions

    Is the goal attainable?

    Is the goal important?

    Is the target narrow in scope?

    Is the goal measurable?

    Is there a time limit on the target?

  Objective Examples

    attracting new leads

    improving sales

    Brand Awareness

    Leader in market

Determine Your Target Audience

  When analyzing your target audience, consider the following questions

    Who will listen to my Podcast?

    Who can purchase my goods and services after hearing about them?

    What are these people interested in?

    What type of content do they consume?

    What is their issue that my business/hobby can solve?

Attraction Strategies

  Learn About Your Competitors’ People

  examine the keywords on their website

  Put yourself in the shoes of your potential client

  Listen to audios from competing sites to understand the presentation structure

  Take on successful ideas from competitors and avoid making the same mistakes

Channels for Communications

  avoid attempting to cover all communication channels at once

  Top three big services

    Apple Podcasts

    Google Podcasts

    Spotify

Develop a Content Plan

  Gather all planned publications and projects

  By creating and planning content ahead of time, you can ease this process and use resources more rationally

Episode Format

  Solo

    Single person speaking

  Interview format

  Create a unique structure that works for you

  the guests you will be bringing on the show, host(s), marketing, and the production team

  Interviews help fill the time on-air quickly, and renowned guests can also help with the marketing experience


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