Price without Fear Andrew Bailey

We've discussed value in our previous episodes, however sometimes the term 'value' can come across as a bit ambiguous. There are other words we could use that make our communication more concise, this episode explores some other powerful words that we can use in our value selling conversations.

After discussing value in our previous episodes, this time around we're focusing on value communication and why this is so important - actually crucial.

And why you should be using Value Scorecards.

This is the third episode where I talk about value - moving from the term value to focus on what's really important to customers and the impact we can have, results and outcomes.

This is the second episode where I talk about value - moving from the term value to focus on what's really important to customers and the impact we can have, results and outcomes.

In this episode I talk about value - in fact moving from the term value to focus on what's really important to customers and the impact we can have, results and outcomes.

In this episode I talk about one simple word change that can transform your conversations around Pricing and fees - from negative to positive with just one word.