59 episodes

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

Pricing is Positioning Paul Klein

    • Management

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

    058: Tech Tip: Facebook Groups, Slack or Mighty Networks for building your next online community

    058: Tech Tip: Facebook Groups, Slack or Mighty Networks for building your next online community

    So you have been thinking about launching that private group or community around your niche and business, but what platform to use? Should it be a Facebook Group, a Slack Channel or a Mighty Network? I have some tips for you on this week’s edition of the Pricing is Positioning Podcast!

    • 45 min
    057: How long do you “dance” with a client that won’t commit?

    057: How long do you “dance” with a client that won’t commit?

    We have all done this before! We get that email or phone call from a prospect, and it’s looking like a great client and great opportunity. So you start with a discovery call or meeting, and the client seems interested like it’s going to be a great fit and eager for your services. So you craft that perfect proposal, sharpen your pen, and if your following what I preach on this show, provide them with three pricing options, each demonstrating great value around their needs.

    • 24 min
    056: Freelancing to Freedom with Vincent Pugliese

    056: Freelancing to Freedom with Vincent Pugliese

    This week I’m excited to have special guest Vincent Pugliese on the show! 

    Vincent is the host of The Total Life Freedom Podcast and has been a professional photographer & filmmaker for more than twenty three years. He has photographed every major sporting event, including the Super Bowl, the World Series, the NHL Finals, the Kentucky Derby and even Wrestlemania. He is also author of "Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom”.

    • 42 min
    055: How does supply & demand and scarcity play a factor in pricing?

    055: How does supply & demand and scarcity play a factor in pricing?

    I am going to try something different this week! Pricing Q&A from listeners!

    • 31 min
    054: 4 tips for pricing your online course

    054: 4 tips for pricing your online course

    Online courses are great, but how much should you charge for your online course? $50, $1500 or $15,000? Well, I have 4 specific tips for pricing your online course that will save you time and heartache.

    • 30 min
    053: Pricing In The Knowledge Economy With Ron Baker

    053: Pricing In The Knowledge Economy With Ron Baker

    This week I am excited to have Ron Baker on the show. Ron is the founder of VeraSage Institute—the leading think tank dedicated to teaching value-based pricing, economics, and human capital development to professionals and businesses around the world! Ron is a frequent speaker, writer, and educator, his work takes him around the world and is dedicated to burying the billable hour and timesheets in professional knowledge firms.

    • 1 hr

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