10 episodes

The Publish to Thrive podcast combines today's publishing with digital marketing for entrepreneurial writers to thrive.

With publishing, everything you create is an asset.

A book creates instant credibility, which can lead to an online program, that can become a popular blog. Each can build an email list that allows you to develop long-term relationships with your audience, resulting in multiple revenue streams.

We discuss leveraging your expertise to build a personal publishing business. We discuss topics like writing persuasively, growing an audience, building a community, and cultivating customers.

Join us as we discuss the benefits of today's publishing combined with digital marketing for entrepreneurial writers to thrive!

Publish to Thrive Podcast Charles George

    • Økonomi

The Publish to Thrive podcast combines today's publishing with digital marketing for entrepreneurial writers to thrive.

With publishing, everything you create is an asset.

A book creates instant credibility, which can lead to an online program, that can become a popular blog. Each can build an email list that allows you to develop long-term relationships with your audience, resulting in multiple revenue streams.

We discuss leveraging your expertise to build a personal publishing business. We discuss topics like writing persuasively, growing an audience, building a community, and cultivating customers.

Join us as we discuss the benefits of today's publishing combined with digital marketing for entrepreneurial writers to thrive!

    10-Anne Moss Rogers- How a Blog Saves Lives - Turning Trauma into Purpose

    10-Anne Moss Rogers- How a Blog Saves Lives - Turning Trauma into Purpose

    On this podcast episode, Anne Moss Rogers shares how after her son committed suicide, she started a blog and a new purpose of helping other people by preventing suicides.
    Here are a few things Anne Moss shares:
    How Her Emotionally Naked Blog Started
    How one viral newspaper article that she wrote opened up new possibilities. After experiencing the death of her son, she started writing a blog post a day. How writing the daily blog posts helped her heal. Why she switched to writing a blog post a day instead of posting just on social media. The average length of her blog posts. Some of the topics Anne Moss Rogers shares Talk about stats, success, grief addition, suicide, and how that lead to other people sharing their stories. How she has over 1500 blog posts on her website now and over 144 guest posts. How she is syndicating her blog posts to social media and email. Why the first blog post took over 5 months to write. How the Blog Helped Anne Moss Rogers Heal
    How she discovered that pain has a rhythm and how it helped her How she coped with the pain and motivated herself. How grief morphs and changes over time How her blog lead to writing a book How starting the blog transformed her Digital Marketing Combined With Publishing Content To Help Prevent Suicide
    How she is using her digital marketing skills to help prevent suicide How 50,000 to 60,000 people have watched one of her videos that provides hope and resources to help prevent suicide How the blog is more about vulnerability and opening up than Anne Moss’ grief journey How the only blog post that she didn’t share on social media immediately, and how it still went viral How she syndicates her blog posts to social media and her email list Why her goal from her content is to make people feel that they are not alone People gain what they need from each presentation or blog post How she makes sure she gives people different things to take away for their toolbox. How Email Marketing Connects Deeper With Her Audience
    How she is using email marketing to connect with her audience. How she uses a personal email with RSS emails to connect with her audience. The difference between the RSS emails and the personal broadcast emails. How Her Blog Generates Revenue
    Different ways she generates revenue from her audience. How she is starting to include more online events and how its helping her reach even more people. She shares how her blog posts helped her write a book. How her audience contributed to sending her book to other people struggling with suicide. She shares how much traffic she is getting on her site each week. Finally, she shares the Emotionally Naked Love Story. -How through grief and her site, two people connected and eventually got married.  Anne Moss Rogers Quotes
    ”As you are hurting you are healing” - Anne Moss Rogers
     
    “Now that I recognize that pain is associated with healing. Now I can withstand a lot more a lot more often.” -Anne Moss
    About Anne Moss Rogers
    Anne Moss Rogers is an emotionally naked public storyteller, a brain tumor survivor and author of the book, Diary of a Broken Mind. She is the owner of the popular Emotionally Naked blog and co-owned and later sold her digital marketing business to pursue suicide prevention after her son Charles died by suicide on June 5, 2015. He suffered from depression and addiction.
    She has given a TEDx, Can a Blog Save Lives?, been interviewed by the New York Times, spoken at the National Institute of Mental Health. A graduate of UNC Chapel Hill, she now lives in Richmond, VA with her husband, Randy. Her surviving son, Richard, works in LA as a filmmaker.

    • 50 min
    9-Cheri Merz – Write 4 Different Types of Books to Build Your Platform

    9-Cheri Merz – Write 4 Different Types of Books to Build Your Platform

    On the podcast, Cheri describes how purpose-driven entrepreneurs can build their platforms by writing 4 different types of books.
    On This Podcast Episode:
    Cheri describes what lead her to become an entrepreneur for over 20 years.
    She shares how her business has changed over the years.
    Plus, why she chooses to help non-fiction heart-centered business owners write their book.
    Cheri reveals why she teaches authors the process of writing a book versus how to be a better writer.
    She shares the four different types of books that create an author’s platform
    Her program teaches entrepreneurs how to write each of these different types of books
    Mission-Memoir- dives into who you are and why you do what you do. It shares a part of your life, what happened in your life and the lesson you learned, and how you help people learn the same lesson.
    How to Book – teaches what you do and invites people to work with you. Plus, we talk about should authors reveal all of their secrets and precisely what to do in this type of book.
    Case Study Book – Cheri and Charles a variety of ways to write a case study book.
    Short Book – are smaller books designed to be lead magnets. They range from 25,000 - 40,000 words with several calls to action to work with you.
    Finally, Charles and Cheri discuss how courses and books complement each other and the purpose of each.
    About Cheri Merz
    Cheri Merz is an author and coach who guides coaches, entrepreneurs, and aspiring writers to write and self-publish their books using her six-step process.
    Cheri has supported authors earning up to mid-six-figure incomes. She has written over thirty novels under pen names. Cheri holds a BA in English and coaching certification from Eben Pagan’s Virtual Coaching program.
    Outside of the passions of writing fiction and coaching, Cheri loves hiking, gardening, cross-stitch, and reading.

    • 26 min
    DeKesha Williams – The Profit Producer

    DeKesha Williams – The Profit Producer

    DeKesha Williams focuses on building webinar selling systems that convert prospects into customers and produce profit.
    On this podcast, DeKesha shares:
    How being fired from the same job twice, motivated her to start her company How her previous retail experience benefits her business today The purpose of her book and where she sees her book in her online sales system Why leadership skills are vital to owning a business and working with clients She shares the three stages of the buyer’s journey and how she applies it to her business How she helps people construct their entire online sales funnels and nurturing sequences She identifies her ideal clients Why she focuses primarily on building webinar selling systems Why most revenue is produced after a conference or event Why every piece of content needs a call to action The difference between live streams and webinars The purpose of her Facebook group and how she is getting 50% engagement in her group How conversions happen online Different ways she uses her book to build her business and connect with prospects Ways she generates revenue for her business How she gets a 5-10% conversion rate with her webinar selling systems Why she is moving more toward opening her signature program quarterly versus being open year-round How she has so many different client attraction programs Where she sees her business in 5 to 10 years from now Listen to this episode as DeKesha, and I discuss converting prospects into customers and building online selling systems.
    Quotes by DeKesha Williams
    “What are you doing to build the know, like and trust factors?”
    “One program can change your life if you let it.”
    “What you focus on expands.”
    “Get out of your own way!”

    • 42 min
    Greg Smith - The Eight Stages of Writing a Story

    Greg Smith - The Eight Stages of Writing a Story

    Greg shares how he helps authors write the first draft of their novel in six months.
    With Greg’s Agile Writing Method, he takes the creative process of writing a novel and fuses it with an almost scientific approach to telling a story.
    He shares how the Hero’s Journey influenced his Agile Writer Method
     
    With the Agile Writer Method, there are 8 steps to his storytelling approach. Plus, how each step of the novel is about 30 pages.  
    He shares how he helps writers mold their idea into these 8 stages.
    With his agile writer method, you write 10 pages each week for 25 weeks and have a finished first draft of 250-pages.
    How heroes and villains are similar and different
    Moreover, he shares about marketing from social media to blog posts.
    Finally, he discusses authors building a fan-base and connecting with fans.
    Join us for this podcast.

    • 36 min
    Benita Conde – Create a Life and Business You Love

    Benita Conde – Create a Life and Business You Love

    Benita Conde focuses on helping creatives cultivate a life and business they love.
    On this podcast Benita shares:
    How her role as a professional ballet dancer prepared her for a career working with advertising agencies in New York City.
    How the external demands of the advertising world led her to create her current business?
    Why, Benita needed to become as equally aligned in her professional life, as she was spiritually with her true sense of self, and her relationships with her family, friends, and community.
    The challenges of leaving her advertising job to start her business.
    Why you need a personal board of directors.
    How she now helps creatives cultivate a business and life they love.
    Why you should explore the thoughts and ideas that are calling to you, even if it seems scary and crazy.
    Why it is important to surround ourselves with a group of people who will allow us to flourish
    Why people often become defined by their roles and why it seems to limit who they are and possibilities.
    Why sometimes you need to try something new.
     
    Podcast Quote
    It’s a really powerful time to explore your truth right now, even though the systems, and structures, news media, and what we are hearing from collective messaging, might be saying oh this is a fear-based time…don’t listen. It feels totally opposite to me.
    -Benita Conde

    • 41 min
    Mary Foley - Rev Up Your Business and Keep Your Red Cape Flying

    Mary Foley - Rev Up Your Business and Keep Your Red Cape Flying

    Mary Foley coaches women entrepreneurs on how to increase revenue and keep their red cape flying.
    Her goal is to help women entrepreneurs achieve their dreams and make an impact.
    On this podcast, Mary shares:
    How do to keep your red cape flying in your business? Why entrepreneurs need to be bold and courageous Why it is essential to believe in yourself and know that you can figure this out 7 Ways to Rev Up Your Business What is an RGA and how it relates to increasing revenue Why you need to be super clear on the problems you solve and how you help your customers How to have “Air Conversations” with your previous clients and customers. Why you should focus on 3 sources of revenue How to redefine failure Plus, Charles and Mary share why the longer it takes to achieve a goal, the more likely you will succeed.
    I hope you enjoy this episode of the Publish to Thrive podcast.
    Podcast quote
    Change is inventible. Growth is optional, so choose to grow. - Mary Foley

    • 55 min

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