Recorded Content - Helping B2B marketers use a podcast for content marketing Motion - A video podcasting agency for B2B marketers

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work.Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of settin...

In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses.The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a p...

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time. CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing do...

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey.Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emph...

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare.Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and th...

In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face and how AI can help solve them. Salib emphasizes the importance of reaching audiences on their preferred platforms and creating a sense of anticipation for the content.Salib explains how AI can help content creators by automating the selection of episode highlights. He describes how AI models languag...