Recruitment from A to Z Bayard Advertising

09: Andrea and Zach are joined by Bayard’s Senior Director, Insights and Strategy, Cody Harker. Cody speaks to his experience as a boomerang employee and how his role at the agency has changed over the years. The trio breaks down what Acumen is and why COVID pushed data to the forefront of all decision-making in recruitment marketing.

White Russians (and Lactaid) present, Cody touches on what data clients most frequently ask for, how he and his team navigate distilling data to create a big picture, and how branding efforts can benefit from these insights.

08: On this installment of Recruitment from A to Z, Andrea and Zach are joined by Bayard’s Senior Advertising Director, Phil Roberts. Together, with the help of Whiskey Gingers (sans ice), they recount the eventful tale of his start at the agency and discuss his role in Bayard’s growth. Phil also touches on the importance and evolution of tracking and reporting in advertising, the necessary ingredients for a successful client-agency relationship, and how recruitment marketing went from being neglected in terms of budgets to finally getting a seat at the table.

07: In this edition of A to Z, Bayard’s Associate Creative Director, Shannon Price, joins Zach and Andrea, wine in hand, to discuss the creative side of recruitment advertising. Zach and Andrea pick Shannon’s brain on what it takes to authentically capture company culture and how to communicate it through creative projects. Additionally, Shannon touches on her favorite projects, the ups and downs of creative processes, and what it means to ‘reinvent the wheel’ for each client. Also, Andrea and Shannon reminisce on their eventful around-the-world trip.

06: Larry Jacobson, Global Head of Talent Acquisition at SimpliSafe, sips on tequila alongside Andrea and Zach to discuss how talent acquisition went from cost center to strategic advantage during COVID.

The three deep dive on the shifting dynamics of TA through the years (especially through the past 16 months), the benefit of treating candidates and employees like customers, and how the option of remote work has changed TA and hiring processes permanently.

05: In this episode, A to Z are visited by Bayard’s Managing Director of Programmatic Media, Jack Folz, and Senior Programmatic Trader, Camille Berlioz. The four cover all things programmatic, including the inception of Bayard’s programmatic job advertising solution, AppFeeder, defining what exactly programmatic is, and the innovations and future of programmatic in recruitment advertising.

Additionally, the team dives into how programmatic was impacted by COVID, life in New York during the pandemic, and what changes in privacy policy could mean for the future of the industry.

04: Sykes’ Jen Bartels (JB), Director of Talent Acquisition Shared Services, sits down with Zach and Andrea to dissect authenticating employer brand during the hiring process, how to successfully approach high-volume hiring to increase the quality of hires, and the power of empathy and human touch in talent acquisition. JB also shares the moment she knew her future was in talent acquisition, how she maintains a work-life balance, and the silver lining to working from home.