207 episodes

Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers Drew Neisser

    • Marketing

Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

    B2B Marketing to the Rescue

    B2B Marketing to the Rescue

    Katie Risch is the CMO of Centro, a global software provider that has grown from 3 employees to 700 in 15 years. In this episode, she shares how the marketing team at Centro has played a crucial role during COVID—enabling the sales team via high-quality content and enabling the product team to develop a companion product for the platform. Katie also shares her unique path to the CMO role, one that has made her a dynamic leader who understands what it means to align teams to work towards the company vision

    • 37 min
    Rebranding Without Losing Your Past

    Rebranding Without Losing Your Past

    2020 was going to be the year of the brand refresh for Information Builders (ibi). Despite all of the challenges this year, they’ve successfully rolled out an ambitious (and fascinatingly unique) rebrand. Tune in to hear CMO Carol McNerney share how ibi rebranded successfully amidst #WFH challenges—bridging the gap between the data and analytics company’s 45-year history and its desired future.

    • 42 min
    Creating Your Own B2B Category

    Creating Your Own B2B Category

    If done right, category creation can differentiate your business in a big way. CMO Scott Brazina joins us in this episode to discuss how he’s helped create not just one, but two categories during his career. First at PTC with the product lifestyle management category (PLM) and now at Impact with partnership automation. Tune in for incredible insights into when it’s time for category creation, how to know it’s working, and how to continue standing out when competitors begin to follow your lead.    

    • 36 min
    Abundant Generosity Begets Abundant B2B Sales

    Abundant Generosity Begets Abundant B2B Sales

    At the beginning of 2020, Pluralsight gave away all of its online tech courses for an entire month. The offering, #FreeApril, yielded remarkable results. 1.1 million users took advantage of the offer, and it’s helped close deals in unexpected ways, helping Pluralsight fulfill its mission: To democratize tech skills across the globe. In this episode, CMO Heather Zynczak shares how they did it, how they plan to nurture these new seeds, and why abundant generosity is the way to go.

    • 43 min
    The Ins and Outs of B2B Demand Generation

    The Ins and Outs of B2B Demand Generation

    In this episode, we’re joined by Kevin Fliess, a veteran CMO in SaaS and enterprise software who knows a thing or two about how to build an enduring demand generation engine that runs efficiently and effectively. His comprehensive insights cover everything from simple messaging to frictionless free trials to lead scoring models—as well as his take on why the brand purpose work Cofense did with Renegade last year has been crucial to their COVID response.

    • 38 min
    One CMO’s System for Aligning Sales and Marketing

    One CMO’s System for Aligning Sales and Marketing

    With 25 years in the tech industry, Conversica CMO Rashmi Vittal knows a thing or two about sales and marketing alignment. In this week’s episode, Drew and Rashmi discuss her nine-square “Alignment Between Sales and Marketing” grid. It’s a simple yet thorough model, one that recognizes that achieving alignment is about constant evolution and clear communication. Be sure to tune in to hear how Conversica applies this grid in action, as well as how they’ve pivoted in 2020.

    • 40 min

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