RIPCURRENTS Scott A. Martin

Confusing these two roles will cause your content marketing strategy to be ineffective.  Many entrepreneurs mistake a content creator for a strategist simply because they have an deep understanding of a social channel or two. Knowing the channel is only part of the equation- business owners need to either build a strategy that maps their goals and the customer journey and guide the creator or work with a strategist to develop an impactful content strategy to guide the content creators. (Who generally are described as their “social media guy”)


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Connecting your why with your outcome - by transforming the hearts and minds of your audience / clients and community

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BUILD / GIVE / GROW / TRANSFORM - Groundswell Marketing

How entrepreneurs can scale rapidly, sustainably and exponentially






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Build / Give / Grow / Transform: Groundswell Marketing: 

Give: The shift in thinking for growth marketing in the new new reality. 

You need to reframe how you want to attract people to invest time to view, consider and proceed to get to know you and consummate the relationship with one and more transactions. No one night stands here.  IF your looking to build a groundswell of ongoing profitable clients, the new acquisition strategy is to focus on What you can give of value to your clients to attract and invite them to proceed in the next stage of the relationship. 

When prospects are looking to solve a problem they tend to go in stages: Awareness, Consider, Comparison and Commitment. 

Read my article in Medium for the whole story: https://medium.com/@ScottMartin/give-the-new-customer-acquisition-strategy-aacb506b530b



RIPCURRENTS- A daily briefing on Mindset / Mission / Marketing - Host Scott Martin shares insights, trends and news and connects them for entrepreneurs who are looking to get meaningful, rapid, and long term growth/results. Its all about impact

Follow Scott:https://www.linkedin.com/in/scottadammartin/

Twitter: https://twitter.com/ScottAdamMartin

Instagram: https://www.instagram.com/scottmartin_org/

Medium: https://medium.com/@ScottMartin

https://www.Groundswell.Marketing

https://www.Marketer.eco

RipCurrents ( https://anchor.fm/ripcurrents ) Is a daily briefing on individual topics such as Marketing trends, innovations, ideas and insights.




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Build / Give / Grow / Transform 

Read the 4 Phases of a Groundswell article

Build is basically Think, Map, Execute, Test.

Think, about your end in mind, how you want your clients to feel when interacting with you, think about how to make it frictionless, how are you going to receive aka; monetize your sales?

Map, how to design your marketing programs to map back to sale. It's not just the call to action messaging. This is about figuring out all the programs your working on results in sales. It also speaks to how you are going to Map out ‘desire and demand’ for your content, and products and services.

Execute / Test, this is so important go execute micro versions of what you want to do to baseline your results and test test test. This is critical before you move to the next phase. Before you invest or in most cases waste money on spraying and praying it works — have an idea shift from a hypothesis to having evidence that your system works and there is a positive response to your offering.


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Identifying your hidden potential can come from unconventional places. Mapping the feeling you want from your business and the feeling (response) you want from your customers can lead to some of the biggest breakthroughs. Discover your potential - feel it out. It’s not your typical marketing strategy but it can lead you to some exceptional discoveries to remap your customer experiences and as a result your growth and ultimately- the feeling your really after.

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