Russell Wilde Jr, COO of Front Office Sports - Episode #18 OpenSponsorship

Russell Wilde Jr, COO of Front Office Sports (@RussWildeJr on Twitter), joins us today for the latest episode of Tackling Sports Sponsorship. Front Office Sports plays a unique and hugely important role as a digital publisher at the intersection of sports and business. They're publishing UNBELIEVABLE content on a daily basis, including content around athlete sponsorship deals, college sports, eSports, marketing/digital media and even new jobs available in the sports industry.

1:11 - Russ describes Front Office Sports and the backstory on how a Caesar salad was the reason behind the start of the company

3:01 - Russ explains what he defines as a "good story" and how he continues to find stories to grow the FOS audience

4:50 - Russ talks to how Front Office Sports covers EVERY news story under the sports business umbrella

6:26 - Russ tells the story of when it all "clicked" for Front Office Sports and they really began to take off

8:27 - Russ explains why Front Office Sports is not just a digital publisher, and hosts events like the Huddle Series & the Front Office Sports Rising 25 award

11:30 - Russ talks about the growth of eSports

14:39 - Where will Front Office Sports be in 5 years? Will Adam White (CEO of Front Office Sports) and Russ run for President & Vice President?

16:02 - Russ puts his sales hat on and explains why brands should run ads on Front Office Sports to attract a new and engaging audience