11 min
S6E5 - How readability can improve your marketing copy: Tools and frameworks Your Marketing Mates
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- Marketing
Put simply, readability determines how easy or difficult it is to understand a piece of text.
When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important.
The tools we explore in this episode include:
Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics.
WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website.
Onmisend Email Subject Line Tester - Analyses and improves your email subject lines.
WordHippo - Basically a thesaurus on steroids.
...
If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates!
Belle & Liz. x
Put simply, readability determines how easy or difficult it is to understand a piece of text.
When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important.
The tools we explore in this episode include:
Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics.
WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website.
Onmisend Email Subject Line Tester - Analyses and improves your email subject lines.
WordHippo - Basically a thesaurus on steroids.
...
If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates!
Belle & Liz. x
11 min