9 episodes

Conversations with brilliant minds to help you build better products and stronger businesses - with happier people.

afonsofranco.substack.com

Scandinavian Product Podcast Afonso Franco

    • Technology
    • 5.0 ‱ 8 Ratings

Conversations with brilliant minds to help you build better products and stronger businesses - with happier people.

afonsofranco.substack.com

    #9 Understanding customers using Jobs to Be Done (JTBD) | Bob Moesta, co-creator of the JTBD framework

    #9 Understanding customers using Jobs to Be Done (JTBD) | Bob Moesta, co-creator of the JTBD framework

    My guest today is the one and only Bob Moesta. 
    Have you heard about Jobs to be Done theory? Bob was the one creating it together with Clayton Christensen - who's for many the Father of Disruptive Innovation.
    Bob is the Founder and CEO of the Re-wired Group. He has worked on & helped launch more than 3,500 new products so far, is a guest lecturer at Harvard Business School, and started his career by being a mentee of Dr Deming himself - the father of the Toyota Production System.
    He’s also the author of several bestselling books, including Learning to Build.
    Bob is an absolute legend and I am so grateful he took the time to join me in this insightful conversation. We covered:
    * Why 10-12 interviews are enough to uncover patterns
    * Jobs to be Done as a way to understand people’s lives
    * Why JTBD is not a framework to understand the customers’ functional “jobs” today, but their context and outcomes (the “progress” they want to make)
    * Why Bob doesn’t use interview guides
    * Changing how you approach competitive analysis and market sizing by seeing the world through a Jobs to be Done lenses
    * Why JTBD is such a powerful way to align Product/Design/Engineering, with Marketing and Sales
    * How to approach prioritization using interrelationship diagrams
    * How to visualize your user research using the Forces of Progress



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

    • 54 min
    #8 Product trios and continuous discovery | Niko Noll, Product Discovery Coach & Founder

    #8 Product trios and continuous discovery | Niko Noll, Product Discovery Coach & Founder

    My guest today is Niko Noll. Niko is a software engineer turned product manager turned product discovery coach. 
    He has learned Product at scale - shipping value to 18 million monthly active users - and spends most of his time coaching teams and being a founder at Juttu, a tool that helps product teams talk to users every week.
    Niko is very dedicated and passionate about helping product teams discover value sooner - and so it was a bit of a no-brainer for us to get together and talk about all this discovery.
    In our chat, we covered: 
    * The ingredients to get started with continuous discovery 
    * The pros and cons of product trios
    * The dynamics of trios and bringing user research onboard
    * Practical tips to foster collaboration within product trios
    * Treating a product trio like a team of co-founders
    * Testing assumptions rather than features
    * Creating an environment to foster continuous discovery habits
    * And more


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

    • 51 min
    #7 Beyond Engineering Leadership: Listening, Exposing, Empowering | Carlo Mahfouz, author of Reality Check & VP at Laerdal Medical

    #7 Beyond Engineering Leadership: Listening, Exposing, Empowering | Carlo Mahfouz, author of Reality Check & VP at Laerdal Medical

    My guest today is my friend Carlo Mahfouz. He's the Vice President of Strategic Technology Partnerships at Laerdal Medical and the author of the book Reality Check. 
    Carlo is such a well-articulated thinker. I love how he breaks things down and I really miss working with him. 
    We talked about:
    * How to become a better listener
    * How to let go of your ego, and why this is key in great leadership
    * How to foster collaboration between Engineering, Product and Design
    * Why Engineers should be highly involved in Discovery and practical tips to foster that culture
    * Why intense debate and “fighting” is a healthy sign of strong product teams
    * Characteristics of great Tech Leads and differences between just a “senior” engineer
    * Dangerous false assumptions that Product tends to make about engineering
    * The impact of AI in society
    * And more
    Carlo is writing his new book “The Culture of Why and the Rise of AI” and you can follow his journey here, so you don’t miss out!


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

    • 51 min
    #6 Practical ways to lead with strategic context | Gabrielle Bufrem, Product Coach

    #6 Practical ways to lead with strategic context | Gabrielle Bufrem, Product Coach

    My guest today is Gabriele Bufrem - one of the product coaches featured in Marty Cagan's new book Transformed.
    I met Gabi last year and love talking with her. She's both a superstar product coach and a great human being. 
    Today's episode is like a mini masterclass for product leaders and managers, where Gabi shares practical tips and advice from her experience coaching strong product leaders and teams in companies that we have all heard about.  
    We covered:
    * The 4 biggest challenges product leaders face
    * How to craft an inspiring and clear product vision
    * What does a great product strategy look like
    * The importance of collaboration, listening, and facilitation in order for product leaders to craft a good product strategy
    * Workshops and techniques to surface insights and foster strategic alignment
    * How to communicate strategic context to product teams
    * Product Principles and OKRs
    * Why product leaders should spend most of their time coaching their teams
    * And more


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

    • 50 min
    #5 Escaping the Project Trap and Agile Theatre | Marty Cagan (Silicon Valley Product Group)

    #5 Escaping the Project Trap and Agile Theatre | Marty Cagan (Silicon Valley Product Group)

    My guest today is Marty Cagan.
    Marty has probably observed and advised more product teams and leaders than anyone in the world.
    For many, he's the Godfather of Product Management. Bestselling author of some of the most iconic books in our industry (Inspired, Empowered, and recently launched Transformed). Probably the world's most requested speaker in Product development conferences. And founder and partner at Silicon Valley Product Group - for many, the most credible and highest-quality product advisory group out there.
    If you work in Product in Europe, lead product organizations as a product leader, or are a founder / CxO that wants to create a truly innovative company, don't miss this spicy episode. 
    Marty and I discussed:
    * Moving from Projects to Products
    * Why Agile can only help with 1/3 of transformations (and why it's also the easiest part)
    * Why Product Leadership is the key to enable transformation 
    * Examples of successful transformation cases in Europe
    * The importance of product coaches in driving transformation 
    * How Europe took Agile in a different direction: process and governance
    * Product Ops: good or bad?
    * "Product Owners", as we sadly often see in many Scandinavian/European companies, and the risk of obsoletion or replacement
    * How AI will impact how we build 
    * And more


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

    • 58 min
    #4 Leading product teams with outcomes | Hope Gurion, Product Leader and Coach

    #4 Leading product teams with outcomes | Hope Gurion, Product Leader and Coach

    My guest today is the one and only Hope Gurion.
    Hope works together with Teresa Torres teaching and coaching product teams on all things continuous discovery, is the founder of Fearless Product, and is one of the featured product coaches in Marty Cagan’s new book Transformed.
    Sometimes we meet people that we immediately know are special. 
    Hope is one of them :) 
    And this conversation is the evidence of why I’ve been such a big fan of Hope’s work for a few years now. 
    We discussed, 
    * Why is continuous discovery so important
    * How to move from leading with outputs to outcomes
    * Why shifting to outcomes requires both an upskilling in leadership and teams
    * Why most transformations require bringing in strong product leaders 
    * What can product teams do to drive transformation 
    * Different types of outcomes and how to formulate them
    * How product teams should approach business outcomes
    * How to share outcomes with other areas of the business (e.g. Marketing, Sales)
    * Why formulating and deciding on outcomes is a two-way negotiation between teams and leaders
    * And more


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

    • 53 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Mr.Kaland ,

Fantastic podcast!

This podcast is so engaging, enlightening, and packed with valuable insights. A must-listen for anyone eager to learn about product management. Really looking forward to learn more from this podcast :) Great work Afonso👏

Mariam Paronyan ,

Excellent Podcast

Afonso, big thanks for initiating this podcast! The caliber of guests and selection of topics is so good, that your podcast quickly became my #1 PM podcast. What I also like is that you refer to Scandinavian way of things throughout conversations 
 really insightful!

Nick M. Adams ,

Awesome

It’s not often that you hear such a casual style interview. Well done. Loved it!

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