Selling a Solution vs. a Product with Maria Telleria Machine Visions

Machine Visions is a show about the acceleration of robotics deployed across every sector of our economy. Hosted by Obvious Ventures’ Managing Director Nan Li, this five-part series dives into the current breakout moment in industrial robotics, how next generation robots are taking on new challenges, and where they are scaling rapidly in production. We’ll bring you the inside story from leading voices in this industry to understand what’s happening today and what’s to come.

Maria Telleria is Co-Founder and CTO of Canvas Construction, which uses robotics to automate work in the construction industry, starting with drywall finishing. They’re scaling rapidly with industry-leading partners like Webcor. Maria speaks with Nan about why they sell a solution rather than a product, what it means to be problem-focused, the benefits of working with unions, and more.

Obvious is a venture capital firm investing in purpose driven companies reimagining trillion-dollar industries.