36 min
Seven Steps to Tell Your Practice's Story The Entheos Podcast
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- Business
As hearing healthcare professionals, you are one of the most informed people when it comes to the services and practices you provide. It’s why you are the professional; you know things your patient does not. You know the technical terms for every bone in the ear and what it means if something isn’t quite right. But, rattle off that jargon to your patient, and they will quickly ask you to put it in terms that are easier to understand.
Just as your patients want to hear the “simple” version of their hearing problem, they also want a clear reason for coming to you in the first place.
When it comes to marketing your practice, we want to use the idea of creating a “story”.
Nearly every great story follows the same path. There’s a hero, guide, plan, and a call to action, which results in either success or failure. (And in this case, we always hope for the former.) When it is CLEAR who this story is about and what problems it solves, your patients will be compelled to use you for their hearing needs.
In this podcast, Brian Menzie and Justin Sheehan from Crown Jewel Marketing go in-depth about each section of an effective story and how you can implement that into your business and reach more patients.
Have any questions or want to implement this into your business? Contact us at info@crownjewelpro.com!
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SHOW NOTES
Customer Persona Template: http://bit.ly/2lwZ3Tm
Story Video: http://bit.ly/2mY4J5X
To download story materials or see any reference links, visit www.crownjewelpro.com/downoad-materials
As hearing healthcare professionals, you are one of the most informed people when it comes to the services and practices you provide. It’s why you are the professional; you know things your patient does not. You know the technical terms for every bone in the ear and what it means if something isn’t quite right. But, rattle off that jargon to your patient, and they will quickly ask you to put it in terms that are easier to understand.
Just as your patients want to hear the “simple” version of their hearing problem, they also want a clear reason for coming to you in the first place.
When it comes to marketing your practice, we want to use the idea of creating a “story”.
Nearly every great story follows the same path. There’s a hero, guide, plan, and a call to action, which results in either success or failure. (And in this case, we always hope for the former.) When it is CLEAR who this story is about and what problems it solves, your patients will be compelled to use you for their hearing needs.
In this podcast, Brian Menzie and Justin Sheehan from Crown Jewel Marketing go in-depth about each section of an effective story and how you can implement that into your business and reach more patients.
Have any questions or want to implement this into your business? Contact us at info@crownjewelpro.com!
---
SHOW NOTES
Customer Persona Template: http://bit.ly/2lwZ3Tm
Story Video: http://bit.ly/2mY4J5X
To download story materials or see any reference links, visit www.crownjewelpro.com/downoad-materials
36 min