35 episodes

Putting the spotlight on female founders in their teens, twenties and thirties who have dared to go solo and launch their own businesses in the UK, the She can. She did. podcast delves into the honest reality of what goes on behind the scenes (sans the sugar coating!) to launch, run and grow successful businesses as a young, female founder in the UK today. Throughout each episode, Fi, the 27-year-old Founder of She can. She did. (that's me, hello!) sits down to chat to female business owners from different personal backgrounds and market sectors that she admires about everything they have been through (both good but more-often-than-not, seriously challenging!) to get to where they are with their businesses today.

She can. She did. She can. She did.

    • Entrepreneurship

Putting the spotlight on female founders in their teens, twenties and thirties who have dared to go solo and launch their own businesses in the UK, the She can. She did. podcast delves into the honest reality of what goes on behind the scenes (sans the sugar coating!) to launch, run and grow successful businesses as a young, female founder in the UK today. Throughout each episode, Fi, the 27-year-old Founder of She can. She did. (that's me, hello!) sits down to chat to female business owners from different personal backgrounds and market sectors that she admires about everything they have been through (both good but more-often-than-not, seriously challenging!) to get to where they are with their businesses today.

    Episode 14 - Charlotte Jones, 25

    Episode 14 - Charlotte Jones, 25

    At 25, Charlotte Jones has overcome more hardships in the past decade than many of us do in a lifetime and yet in the midst of it all, managed to launch, run and grow what has become the iconic British brand that is Charlotte Elizabeth - the British ladies handbag brand that rose to fame in 2018, when none other than Megan Markle was spotted carrying one of Charlotte's classic designs, in her last public engagement before the Royal Wedding.
    No big deal eh girls..!
    When we first met in the summer that followed the wedding therefore, when Charlotte kindly agreed to speak at the third She can. She did. - Midweek Mingle! in London back in August 2018, it's safe to say that she was still very much knee-deep in 'Megan mania'. Overnight, the business that started very much from Charlotte's bedroom as a teenager became a global talking point with orders flooding in at a rate that many designers will only ever dream of. With that in mind, I invited Charlotte over to mine on a Friday afternoon last fortnight and asked her to unveil - over multiple cookies and coffees of course - what that sudden influx and demand meant for both her and her business behind the scenes in reality. She also (importantly) highlights the good few years of work and hardship that came prior to that apparent 'overnight success'. Plus, she reveals how she’s managed to visualise so many key moments in the company’s history before they materialised; why she decided to move all manufacturing of the bags from Britain to Spain and why, in her opinion, finding your purpose in life is the biggest pillar of health.
    It was a joy to spend an afternoon catching up with her and hearing her story in full so as always, I hope you enjoy listening to us chat!
    She can. She did. is hosted by Fiona Grayson and is sponsored by xero.com
    For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Charlotte Elizabeth @charlottelizbth
    Xero @xero

    • 1 hr 2 min
    Episode 13 - SPECIAL EPISODE on all things tax returns, book keeping and preparing for that good old self assessment deadline!

    Episode 13 - SPECIAL EPISODE on all things tax returns, book keeping and preparing for that good old self assessment deadline!

    Sounds like a wild bonus episode, I know, but roll with me here girls!
    It can't come as a surprise to you all that preparing for tax returns, filing for self assessment and good old bookkeeping and accounting, are a continuous source of angst for so many of the female founders that I chat to, when I ask them to reveal the biggest challenges that they battle with as business owners behind the scenes. Be it that we're unsure of where to file certain expenses (because, let's face it, there's a whole lot of accounting categories to choose from nowadays), we struggle to keep on top of filing our receipts in general, or - like me - you aren't from an accounting background so find finance jargon to be somewhat puzzling; making sense of our business accounts isn't the most glamorous job that we all have to conquer as business owners but it is a job that, let's face it, can't be ignored.
    Especially when the self-assessment tax return deadline is fast approaching on 31st January and you are sat there, putting off filing yours for the first time... *cue the sweats*
    With that in mind, given that there's only a fortnight to go before the self-assessment deadline is due (and I know how stressed I was about the whole process this time last year when I sat down to file mine for the first time) along with the fact that so many of you have listed 'financial freedom' as a goal for 2020, I thought it was about time that I recorded a special episode of the She can. She did. podcast, to provide some clarity on all things tax returns and bookkeeping for you all.  
    'What does Fi know about tax returns?!' I hear you ask...
    Truth be told, only the basics if I'm being honest! However (and it's a big however!) if you’ve been following She can. She did. for a while now, you’ll know that Xero aka. the accounting software app cherished by so many business owners worldwide, myself included – has been sponsoring She can. She did. since October 2018. They were the first company to take a chance on little old me and this business of mine because they instantly recognised what She can. She did. stood for and is trying to achieve and for that, not only am I eternally grateful to them but I’m also going to be (unapologetically) raving about how helpful their accountancy software is for business owners like you and me, henceforth wherever I go... or at least, to any female founder who mentions that bookkeeping/ accounting/ managing their finances, preparing their tax return etc.. is their biggest headache, because quite simply, Xero has been a game changer for me!
    Last Monday morning therefore, I paid a visit to Xero HQ, to sit down for a chat with the wonderful Becca Smith who heads up all of the end-user education at Xero worldwide, to chat about how we can all prepare for the upcoming tax deadline (that is, if you haven’t done so already) and reduce any anxiety that we might hold when it comes to the topic of dealing with HMRC and filing your self-assessment. We also natter about how we can all better manage our bookkeeping throughout the year and why a simple change in mindset when it comes to the topic of accounts can empower us all and help us to really understand our business. Naturally, how Xero can help with all of the above does crop up too but I couldn’t help but bring it up because I genuinely swear by it!
    I really hope you find it useful (and not as humdrum as the title might suggest!)

    She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com
    For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Xero @xero

    • 38 min
    Episode 12 - Lauren Mead, 30

    Episode 12 - Lauren Mead, 30

    I remember when the email from today’s guest came through. The subject line read, ‘Duchess of Cambridge wears British made lifejacket by brother-sister start up’ and being the hardcore royalist and fan of 'The Crown' that I am (who also happens to always find it interesting when siblings/ family in general go into business with one another because as much as I love my older sister, I don't know if we'd work well as Co-Founders!), it didn’t take long for me to respond and get this chat scheduled in the diary ASAP!
    Not only does Lauren reveal how her role has evolved over the past six years as TeamO Marine has grown on an international scale, she also provides some really insightful advice on how to best approach a crowdfunding campaign given that she along with her brother went on to successfully raise £270,000 in the Spring of 2018; plus why they opted to move all production of the lifejackets from China to Southampton thereafter. We discuss their experiences patenting Oscar’s design early on and why they’re unwaveringly confident now when standing up to any sceptical comments from their (much larger, more established) competition. There's also some good old chat about what she’s learnt from being on the other side of the interview process when hiring a team and her advice on how best to remain rational instead of taking things personally when you’re the boss! 
    I find it so fascinating when I speak to Founders further down the line than me because it always gets me so excited about the opportunities (and challenges..!) that arise when you persevere and this chat with Lauren was no different. Her clear vision and purpose-led ambition for her brand is infectious and I have a feeling each and everyone of us will be able to learn a lot from her story!  
    She can. She did. is hosted by Fiona Grayson and is sponsored by xero.com
    For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    TeamO Marine @teamomarine
    Xero @xero
     

    • 47 min
    Episode 11 - Julia Franckh, 26

    Episode 11 - Julia Franckh, 26

    Quite simply, the woman is seriously smart! Having studied cognitive science followed by a masters in social psychology at Brown University in the States, Julia is a self-confessed geek who importantly (to me at least!) has genuine credibility in a sea of 'business experts' online. As someone that loves learning, she opens up to me about the challenges of learning to outsource and not wear every hat as a Founder. We discuss why credibility is so ridiculously important in a world where anyone can claim to be an expert in anything online and how - as a service-based business with no network in London when she moved here - she approached marketing Let Me Be Franckh and putting a price on her time and skills whilst actively building a supportive network of friends who are willing to challenge her. Plus, she offers some seriously powerful advice for us all on how we can all better manage stress, deal with our inner critic on a day-to-day basis and why the word 'yet' can be a great source of power!
    She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com
    For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Let Me Be Franckh @letmebefranckh
    Xero @xero

    • 1 hr 3 min
    Episode 10 - Lara Goodison, 30 & Tiffany Ceri, 28

    Episode 10 - Lara Goodison, 30 & Tiffany Ceri, 28

    I don't know about you but any woman that makes a profitable business from painting and drinking prosecco, is a wise, wise woman if you ask me..!
    From Tiff and Lara's hilarious memories of marketing Brush & Bubbles in the early days (which may or may not have included hours of unsuccesful leafleting to drunk Londoners around Soho each night) and how their marketing techniques have evolved as their confidence in their brand has grown; how they’ve learnt to put the inevitable challenges that have cropped up into perspective in an attempt to keep calm under pressure since day one; what they’ve learnt about each other since going into business and how they’ve learnt to value their worth and up their prices as they’ve grown; to their welcomed admission that before launching Brush & Bubbles they had no idea what 'turnover' meant so if they can launch a business anyone can; I've admired these two ladies from afar since we met in early 2018, I genuinely mean it when I say that they're smashing it at the moment and I absolutely loved hearing their story in full!
     
    She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com
    For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Brush & Bubbles @brushandbubbles
    Xero @xero

    • 53 min
    Episode 9 - Jessica Blackler, 23

    Episode 9 - Jessica Blackler, 23

    Suffice to say, this woman is pretty damn incredible! From how she grew a dedicated client base of transwomen who went on to influence her entire Jecca Blac range (which includes an incredible story of how Jess ran workshops with transitioning prisoners within one of the UK’s largest all-male prisons in Bridgend as a teenager... no biggie!); how she gained the support of L’Oreal’s Innovation Team, grew a network of other like-minded entrepreneurs and her experience seeking investment as a young woman in her early-twenties; to how her relationships with family and friends have evolved as Jecca Blac’s expanded, given that at 23, Jess's current circumstances are starkly different to some of her friends; there’s an unwavering aura of confidence that she possesses in not just her brand but her ability to grow it into the empire that it has the potential to become and for that reason, I won’t be forgetting this chat anytime soon. Gosh, that was a long sentence...! *and breathe Fi*
    She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com
    For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!
    The good old social handles should you fancy a further peek!
    She can. She did. @shecanshedid
    Jecca Blac @jeccablac
    Xero @xero

    • 45 min

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