103 episodes
She Leads First Emily Cincotta
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- Business
Are you so stuck in the day-to-day of your business that you feel like you have no time or energy to think bigger? That you’ve unknowingly lost the passion and purpose behind why you’re an entrepreneur in the first place?
It sounds like you’ve been owning your role of “founder”, but haven’t quite embraced the “CEO” title that will catapult you into the dream life you’ve always envisioned.
She Leads First is your safe space to build confidence and take the steps toward creating an iconic brand that no one will forget. I’m Emily Cincotta, a branding and business strategist who, along with my guests, will give you the motivation and knowledge to book those speaking gigs, write that book and scale the impact of your brand (and your bank account)!
Each week, you’ll hear the stories of fellow female entrepreneurs who have learned the hard lessons and built the courage to become the successful entrepreneurs they’ve always imagined for themselves. I’ll also be sharing my expertise in how to clearly and confidently share your message in a way that will turn your social media presence into a revenue-generating machine.
Think about the businesses that you personally love, follow and support. What about their brand has kept you loyal? It’s time for you to embody that energy and start leading first. You’re creating more than a business; you’re creating a movement.
Follow me @itsemilycincotta. And let’s build our empires together.
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What Does It Actually Mean To Be An Entrepreneur? with Johni Cesario
Feeling like you're on your own in the world of entrepreneurship? Like everyone has it all figured out except you? Trust me, you're not alone. Consider this episode the pep talk you've been looking for! Today, Johni Cesario and I get real about the ups and downs of running an online business and unpack the most common myths about being an entrepreneur. We open up about our experiences, the late nights, the financial worries, and the passion that keeps us going. Just remember, you became an entrepreneur to live life on your terms!
IN THIS EPISODE:
- (9:00) Understanding the constant risks associated with entrepreneurship
- (10:49) Advice for setting realistic goals for the first year of your business
- (17:01) Tips for embodying confidence (even when you’re not feeling it!)
- (21:37) Financial transparency and literacy on social media
- (26:27) Why you need to take time for yourself
RESOURCES
- Follow Elevated Xchange @elevatedxchangee
- Work with Elevated Xchange HERE
CONNECT WITH JOHNI
On Instagram @johniallegory
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE -
The Reality Of Hosting In-Person Events with Johni Cesario
We just wrapped up another fantastic Elevated Xchange event, and Johni Cesario and I are back together to share a behind-the-scenes peek at our favorite moments, and how we tackled some unexpected challenges. I promise – when you attend an event, and everything seems to be running smoothly, it's often not the entire reality for the event planners. So many things can change just hours before an event, and you have to get really creative to find solutions! In this episode, we discuss the importance of a supportive network, tips for presenting in front of a crowd, and the top takeaways from our brilliant speakers.
IN THIS EPISODE:
- (7:23) Our favorite parts of the event
- (12:58) The importance of building a supportive network
- (21:00) Tips for facing unexpected challenges with event planning
- (28:57) How Johni overcame her public speaking anxiety for this event
- (39:09) Top takeaways from our incredible speakers
RESOURCES
- Follow Elevated Xchange @elevatedxchangee
- Work with Elevated Xchange HERE
- Follow Chris Harder @chriswharder
- Follow Lori Harder @loriharder
- Follow Felicia Romero @feliciaromero
- Follow Veronica Clark @veronicalclark
- Follow Anette and Paul Oran @cohere.live
CONNECT WITH JOHNI
On Instagram @johniallegory
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE -
Sales Page 101 With Marketing Expert Johni Cesario
Imagine effortlessly turning your website visitors into buyers, addressing all their questions before they even think to ask, and scaling your online business to new heights! It's much simpler than you think once you've created a solid long-form sales page for your offer. Not quite sure how to do it? Well, you're in luck because the sales page and marketing expert Johni Cesario is back on the show to share all her sales page wisdom with you!
In this episode, you will hear why a long-form sales page is crucial for your online business, how to optimize your page for maximum conversion, and practical tools and strategies for creating a sales page that stands out from the crowd.
IN THIS EPISODE:
- (4:14) The truth about long form sales pages vs. selling on social media
- (15:13) Understanding the essential patterns of a successful sales page
- (19:19) How to optimize your sales page with copywriting, positioning, and proof
- (26:21) Tools to streamline the creation of your sales page
- (28:14) Top tips for making your sales page stand out
RESOURCES
- Follow Elevated Xchange @elevatedxchangee
- ChatGPT
CONNECT WITH JOHNI
On Instagram @johniallegory
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE -
The 3 M’s Of Content Creation
Navigating the ever-changing world of Instagram while trying to make your content stand out can be really confusing and frustrating! That's why, in this episode, I share a game-changing strategy to help you cut through all the noise and attract your ideal clients straight to your offer. I call it the 3 M's of content creation – myths, misconceptions, and mistakes. Once you understand how to use these for your industry and turn them into content, you can effortlessly create social media posts that grab your audience's attention, let them know why they need your offer, and position yourself as the go-to in your industry.
IN THIS EPISODE:
- (5:11) A simple exercise for understanding the perspective of your ideal client
- (8:18) Examples of identifying industry myths
- (9:56) How to correct common misconceptions and mistakes you can solve with your offer
- (13:10) Tips and tricks for turning the 3 M’s into content
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE -
My 4 Lessons From Navigating A Season Of Change
Today, we're having a little heart-to-heart about something we all face at some point in our entrepreneurial journey. Over the past year, I've been experiencing a massive shift and transformation in both my personal and business life, which can be pretty scary to navigate if you've never been through it before. That's why I'm here to help! In this episode, I share four lessons that I've learned and leaned on during this time that have helped me work through the changes. So, if you feel like you're in a season of change, too, these four tips will help you get to the other side with a stronger you and a stronger business!
IN THIS EPISODE:
- (5:08) Tips for navigating the fear of what others might think and removing your ego from the situation
- (7:24) How to understand the cause of your resistance to creativity and advice for working through it
- (10:49) Why you need to detach yourself from timelines
- (13:13) Embracing beginner energy
- (18:00) The importance of giving yourself time and grace
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE -
How To Productively Handle Negative Customer Feedback
I know that getting negative feedback can feel like the world is literally ending! But I'm here to remind you that customer feedback is actually a fantastic opportunity for you to grow as a leader and improve your offer. In this episode, I guide you through my step-by-step process of productively handling negative feedback. You’ll hear my tips on how to separate your emotions from the feedback, respond to it in a way that benefits both you and your client, and use it to uplevel your business. Trust me, with a positive mindset and approach, you'll be able to turn any negative feedback into an opportunity for growth!
IN THIS EPISODE:
- (3:48) Tips for viewing the situation objectively
- (5:49) Why you need to look at all of the facts behind the feedback and reflect on it
- (10:29) How to acknowledge and respond to feedback with fairness to yourself and the client
- (13:44) Tips for using the feedback to update your program or offer
- (15:50) The importance of learning from constructive criticism and growing as a leader
CONNECT WITH EMILY
On Instagram @itsemilycincotta
Work with me HERE
Dive into my courses HERE