147 episoder
Stacking Growth | The B2B Go-to-Market Podcast Refine Labs
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- Økonomi
It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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The Challenge of Becoming an Insider CEO of a Marketing Agency
From The Social Pulse Podcast:
A statistic shared by Harvard Business Review suggested that within three years, only 50% of venture founders would still be leading their companies as CEO. And as the years go by, more and more founders transition to other roles and projects, leaving vacancies that must be filled.
But stepping into the shoes of the company founder is a daunting task, to say the least. And while you’d think tapping an insider CEO - someone who potentially has been trained and groomed for years to take over, would be smooth sailing. In fact, their challenges are often of the same scope, if slightly different, than someone coming in from outside.
What are some of those challenges, and what should agencies and executives preparing to transition be mindful of?
That’s what Megan Bowen is here to help us with.
Megan Bowen has spent 20 years working in B2B tech startups leading customer success, account management, sales, marketing and operations teams. Currently Megan is the CEO at Refine Labs, a Digital Marketing and Demand Generation Agency, after having worked there for years as the COO.
Social Pulse Podcast host Mike Allton asked Megan Bowen about:
⭐ What it was like to become the CEO of an existing agency
⭐ Why such transitions can be challenging in any agency
⭐ How she overcame those challenges to become a successful agency CEO -
Snacks Episode 10: Self Reported Attribution
Check out our new partnership with Aspireship
Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.
In this episode, Sidney goes into Self Reported Attribution - why it's valuable and how it can be utilized most effectively.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
Refine Labs’ next Expert Session, featuring Chris Walker and Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here. -
Transforming B2B Marketing | Megan Bowen on Paris Talks Marketing
In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue.
Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape.
See the full video and more on our YouTube channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
Refine Labs’ next Expert Session, featuring Chris Walker and Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here. -
Snacks Episode 9: Attribution in a Demand Generation Strategy
Check out our new partnership with Aspireship
Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.
In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success.
See the video on our YouTube Channel -
Building From Scratch | Megan Bowen & Tanner Green, RevSpot Podcast
Megan joined Tanner Green on the RevSpot podcast to detail her career journey. She discusses her background in sales and account management and her influence on the growth of various companies, and then explains how she transitioned into marketing with Refine Labs.
Along with her own, Megan shares Refine Labs’ journey from her partnership with Chris, the growth of the company, and the work that’s been done to streamline their tools, operations, and positioning. At the end, she answers Tanner’s rapid fire questions on must-have tools and tactical advice for listeners on their own career journeys.
See the video on our YouTube channelRefine Labs’ next Expert Session, featuring Chris Walker and Crissy and Charlie Saunders of CS2 Marketing, will be Wednesday April 24 at 12pm central. Register here. -
Snacks Episode 8: Convincing Leadership to Make a Change
Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs.
In this episode, Ashley tackles one of the hardest parts in the journey towards a Demand Gen strategy: convincing leadership to make the change. She talks about the breadcrumbs you should leave, the pitch you should put together, and the data you should collect.
See the video on our YouTube Channel