Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024‪)‬ SEO in 2024

David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP.
Talking points include:
Why is this important?
Who are the key stakeholders?
How do you achieve stakeholder buy-in?
How do you appeal to different stakeholders?
How do you continue to work with different stakeholders?
How does this impact the role of SEO moving forward?
Why does the ever-evolving SERP landscape make this necessary?