4 episodes
Talkin' CRM colin brogan
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- Økonomi
Hear the rock stars of digital spill their secrets to getting, keeping, and growing customers. Join Colin Brogan and Megan Heuer and their guests as they dish on the latest in digital marketing, CX, data science, and CRM.
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Yuri Vedenin, Founder, UXPressia Talks Future of Journey Mapping Software
Join our hosts Megan Heuer and Colin Brogan in a discussion of journey mapping actionability with UXPressia Founder Yuri Vedenin and the future features of journey mapping software
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Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective
Hear the founders of the Captivate Collective discuss the new generation of customer advocacy programs that go beyond "T-Shirts for Happy Customers" and drive real value for organizations
5:38 to 6:30 Updates to advocacy outcomes from seller-centric to helping customers get impact
6:40 to 7:38 Do your customers really identify as "advocates" and does it matter if they're seeing an impact from your company?
10:59 to 10:58 Where advocacy should reside in the organization and why
15:00 to 15:44 "Everybody wants a piece of the customer" Why advocacy is becoming a cross-functional capability in advanced companies
25:15 to 26:16 Get started by talking to your customers; don't assume what you need, ask and know what customers want
26:50 to 26:36 If you want business results, you need to have a real, documented strategy. Otherwise, you get stuck as the team with the t-shirts
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Richard Owen on Predicting Customer Success: Talkin CRM S02E02
Colin Brogan and Megan Heuer interview Richard Owen, Net Promoter Score - NPS - pioneer, and Founder of predictive analytics firm OCX Cognition.
04:33 Richard isolates the fundamental problems with current NPS approaches
11:44 Richard explains that 90% of customer success comes down to just a few data points
17:48 Megan and Richard talk about breaking down cultural and organizational barriers
23:44 Colin and Richard discuss "Highlander" 1986
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Talkin' CRM S02E01
This week, Megan Heuer and I interview an amazing duo Ashleigh Cook and Jay Gaines and boy did they bring it!
Come for the benchmarks and best practices for digital and hybrid #B2B events, Stay for the great discussion on moving your brand forward with effective storytelling, and some inside scoop on the making of the major motion picture Sylvie's Love.
Watch or listen for some news you can use today! #talkincrm, #eventmarketingstrategy #startups, #moviestowatch FtGL1XJq1zeX1nYrgohK
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