1 episode
Talks Yoad Tzor
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- Økonomi
The ultimate podcast for Digital Marketing. In the series, we will explore special but essential digital and marketing aspects. Each episode conduct as a different 'toolbox' for marketers, entrepreneurs, start-ups and business owners who believes that digital marketing knowledge is necessary for a new age of success. This podcast inspired by the Digital Marketing module led by Matteo Montecchi, part of the International Marketing (MSc) program at King's College London.
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The Pandora's Box of the Brick and Mortar
This episode will try to conceive the Brick and Mortar that nowadays, more than ever, is the right moment to shift, pivot the business into the digital space and become click-and-mortar or even a pure-play-online retailer. The following arguments based on relevant research, reports and frameworks such as Information Intensity Matrix (Porter et al., 1985), UX Pyramid (Lemon et al., 2016), SOSTAC framework, The COVID-19 retail fashion report by McKinsey (2021), The New Normal Strategy by Deloitte (2021).