315 episodes

The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Carlos Nouche & Lisa Schnare - Mentors in Revenue optimization and Sales Development

    • Økonomi

The B2B Revenue Executive Experience is a podcast hosted by Carlos Nouche and Lisa Schnare who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath

    Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath

    Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.

    B2B sales require a more strategic and personalized approach.

    However, it's all about setting a strong foundation.

    Here's the main question:

    Why should you understand the problems your company solves when building an ideal customer profile and pipeline?

    To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.

    • 30 min
    Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant

    Episode 315: Create a Powerful Marketing Ecosystem with Ben Sturtevant

    Marketing and sales - a powerful combination that can make or break your entire business.

    The key word here is alignment between those two.

    Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation.

    Let's start with a simple question in mind:

    Why should you build a marketing ecosystem that aligns with the sales process to achieve measurable success and maximize automation?

    To help us with this today, we have Ben Sturtevant, Co-Founder and CEO of Elite360. Ben is a marketing expert passionate about helping entrepreneurs master the art of online marketing. He is also the Chief Operating Officer and Chief Marketing Officer at Elite CEOs.

    • 38 min
    Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown

    Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown

    The evolution of the buyer-seller journey is a never-ending story between the two sides.

    However, in the last 5 years, the changes have been remarkable.

    We wanted to find out:

    How are changes in buyer-seller dynamics causing friction in the sales process?

    To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. Greg brings 30 years of experience in sales leadership, working with leading technology companies. As a Managing Partner, he has a proven history of significantly increasing revenue for emerging tech companies, including Salesforce.com, PeopleSoft, E.piphany, Apttus, and Blend Labs.

    • 33 min
    Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement

    Episode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales Enablement

    Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.

    That is sales enablement.

    Sales enablement has become an integral part of every successful organization.

    So then, we asked ourselves:

    How can you effectively integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization?

    To help us with this today, we have Gail Behun, Director of Revenue Enablement at LivePerson. Gail is an experienced sales enablement leader passionate about producing measurable results. She has a strong background in sales and marketing roles, processes, methodologies, and business practices, and has held leadership positions in fast-growing SaaS companies throughout her career.

    • 36 min
    Episode 312: Find Your Ideal Customer Profile with Eric Holmen

    Episode 312: Find Your Ideal Customer Profile with Eric Holmen

    Many startups get their Ideal Customer Profile (ICP) wrong.

    The results?

    Low-quality leads, decreasing revenues, and unhappy customers.

    It's time to fix that.

    How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?

    To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.

    • 31 min
    Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet

    Episode 311: The Seven Deadly Sins of Sales Training with PJ Nisbet

    Sales training plays a key role in the success of any business.

    It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.

    If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.

    Therefore, we were wondering:

    Why do some sales training initiatives programs fail while others deliver amazing results?

    To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.

    • 40 min

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