102 episodes

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

The Business Communicators Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

    • Business

The Business Communicators takes professionals on a journey that explores the key issues and trends that impact our industry. Focusing on professional development, each episode features a compelling conversation with c-suite executives, strategists, nationally-acclaimed journalists, and digital influencers.

    Ethical Storytelling and PR’s Future

    Ethical Storytelling and PR’s Future

    Understanding your audience, crafting a compelling narrative, and building relationship are the core tools everyone needs to be successful in public relations. However, since artificial intelligence (AI) has entered the chat, how do we evolve the field and adapt our careers?

    • 45 min
    Adapting Comms for the AI and Digital Age: Insights from Axios' Eleanor Hawkins

    Adapting Comms for the AI and Digital Age: Insights from Axios' Eleanor Hawkins

    Eleanor Hawkins, a communication strategist and writer at Axios, joins The Business Communicators to discuss the changing landscape of media and communication, including the impact of AI and digital strategies on the industry.

    • 37 min
    2023 Unpacked: The Hits and Misses in AI and Comms

    2023 Unpacked: The Hits and Misses in AI and Comms

    Before we fully embrace the new year, The Business Communicators takes a look back at their “bold” comms predictions for 2023 while breaking down their hits and near misses. From AI and ChatGPT to fact-checking and propaganda, do Thomas and Austin have a future in forecasting models?

    • 44 min
    Are Schools Setting Up Comms Students to Fail?

    Are Schools Setting Up Comms Students to Fail?

    Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations – a plea for higher education to teach real world skills in the classroom.

    Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why it’s important for students and professionals to look after their own professional development.

    • 47 min
    Hustle to Heart: Transforming Side Gigs into Lifelong Passions

    Hustle to Heart: Transforming Side Gigs into Lifelong Passions

    Meek John Havard, the creator of the kids-focused YouTube channel, Cowboy Jack. Launched during the pandemic, Havard created The Cowboy Jack Show as an educational and fun channel for kids that takes them on adventures to explore this amazing world.

    Havard describes the channel as a “therapeutic hobby” that has now blown up with more than 8 million views per month. On this episode of The Business Communicators, Havard shares insights into the creation of the show, how he utilizes online resources and his network to grow and evolve the channel, and tips for those looking to monetize, grow, or leverage their passion.

    • 37 min
    The Impact of College Football Realignment and Higher Education

    The Impact of College Football Realignment and Higher Education

    What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don’t think it’s about the money, know it’s about the money.

    • 30 min

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