The DigitalMarketer Podcast Scalable Media Network

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?
Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. 
In this episode, Jordan shares his hard-won insights on:
-Identifying and eliminating growth constraints
-How to harness the power of "Solomon's Paradox" to make better decisions
-Implementing the 4 key variables to keep your team loyal and motivated
-The Amazon-inspired "heuristics" that will transform your team's behavior
Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.
Key Takeaways
02:02 The 4 constraints preventing your agency from growing
05:57 Why entrepreneurs are usually the bottleneck in their own business
09:16 The importance of bringing in an external perspective to solve problems 
11:42 Treating your agency like a game to overcome challenges
15:40 The 4 key variables to keep your team loyal and motivated
16:40 How to use love languages to make your team feel appreciated
24:30 Amazon's secret sauce for creating a culture of ownership and accountability
26:47 The power of heuristics in driving complex behaviors
30:35 Strategies for consistent growth despite challenges
Connect with Jordan Ross:
LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/ 
Website - https://8figureagency.co/ 
YouTube - https://www.youtube.com/@jordanross8F 
Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scalea...

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.
Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. 
Norman shares the secrets to:
-Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!)
-Creating engaging, high-converting videos in just 30-45 seconds
-Increasing product visibility and rankings with external traffic
-Scaling your influencer business with brand sponsorships and more
Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!
Key Takeaways
02:03 What is the Amazon Influencer Program?
04:02 How to get approved for Amazon Influencer Program
06:54 How to get free products and paid promotions as an influencer
08:35 Common influencer mistakes that lead to content rejection
14:40 Leveraging external traffic and Amazon's Attribution Program
19:18 Scaling your influencer business using brand deals
19:44 Tips for creating viral content as an influencer
25:40 How much content should you create every week? 
28:38 What to do if you get rejected for the Amazon Influencer Program
Connect with Norman Farrar:
LinkedIn - https://www.linkedin.com/in/normanfarrar 
Website - https://lunchwithnorm.com/ 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
a...

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.
Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? 
As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.
This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.
Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.
If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.
Key Takeaways:
01:32 What is marketing?
02:28 The realities of marketing for small business owners
08:08 Client expectations vs reality: How to avoid overpromising
11:31 Integrating marketing across all business functions
14:36 How to deal with clients who want too much control
18:30 Setting up marketing contracts with clients
20:50 Contract reviews and renewals
23:10 How to help clients set up realistic marketing expectations
25:47 The four pillars of the CARE Factor framework
32:24 How businesses can prepare for marketing results
37:20 Elevating the marketing profession through accountability
Connect with Stevie V Brown:
LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/
Website: https://www.thechangestarter.com/
Resources:
The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix
Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agencya href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer"...

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.
Today’s guest has the knowledge and experience to help you scale your business through strategic relationships.
Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.
He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.
Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships. 
Interested to know how? Tune in.  
 
Key Takeaways:
01:28 What is a joint venture?
06:05 How to structure joint venture commission deals
13:26 How to nurture connections after events
20:27 Tips for closing joint venture partnerships in minutes
26:25 Why providing value first is important in forming partnerships
29:29 Choosing the right masterminds and networking groups
32:00 Charles' $6M+ revenue growth case study
Connect with Charles Byrd:
Website - https://www.charlesbyrd.com/
LinkedIn - https://www.linkedin.com/in/charlesbyrd 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Ecom Cert

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?
Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.
From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. 
All these, and much more, in the episode!
Key Takeaways:
01:46 How universities are adapting to AI in marketing education
03:57 Why students struggle to define what marketing really means
05:09 Why passion matters more than paychecks in marketing
10:06 Taylor Swift as the model of a great marketer
15:50 How AI is changing leadership roles in businesses
22:24 What the young generation needs to become marketers
26:15 Learning to embrace failure (in work and in life)
26:25 The problem with instant gratification and short attention spans
36:06 The future of VR/AR and the role of AI
Connect with Steve Rossmann:
LinkedIn - https://www.linkedin.com/in/srossmann 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Ecom Cert

You should NOT solely rely on Facebook Ads.
You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing.
AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. 
There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever.
Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. 
Key Takeaways:
00:53 Pros and Cons of referrals for your business 
03:58 Bulletproof your business with lead generation systems
07:17 Preparing your business for cold traffic (You have to make)
15:20 Acquiring emails through email scraping, and is it spam?
16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps)
31:51 Launching a Mastermind: A new approach to business scaling
Connect with Alexander Cassata:
LinkedIn: https://www.linkedin.com/in/ajcassata/ 
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge

More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:
Become A Certified E-Commerce Marketing Master
Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!
Ecom Cert