The Fearless Mindset Salescast

In this episode, Mark Ledlow and William “Bill” Presson, Director of Operations for Security at Oracle, discuss the evolving landscape of security, technology, and business with industry leaders. The conversation covers the booming tech industry in locations like Florida and Silicon Valley, the impact of AI, and the shifting corporate headquarters for tax benefits. They also delve into the security industry, the importance of protective intelligence, and the emerging countries in the tech space. Through it all, insights are shared on the significance of learning from the ground up, mentorship, and the necessity for diversification in services to thrive in today's competitive environment.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

Tech Boom and New Economies: The rapid growth of technology is creating new economies, especially in tech hubs like Miami and Silicon Valley.
Business Relocation Trends: Many companies are relocating to states with better tax benefits, such as Texas, Florida, and Tennessee.
Protective Intelligence: The future of security lies in protective intelligence, requiring companies to diversify their offerings beyond traditional security measures.
Mentorship and Growth: Mentorship is crucial for nurturing the next generation of leaders in the security industry.
Adaptability in Business: Companies need to be agile and diversified in their services to thrive in the evolving market.

QUOTES

"AI has exploded and is regenerating parts of Silicon Valley in California."
"Protective intelligence is a key area that people need to include in their advanced work and client travel considerations."
"This is a service industry. Every industry is customer service with a security edge to it."

Get to know more about William “Bill” Presson:
LinkedIn: https://www.linkedin.com/in/williamppresson/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow interviews Roy Lemons, an East Coast security leader with a robust military background. Roy shares insights into his military career, the challenges and learning curves he faced, and how these experiences translated into his role with the FBI. The episode dives into how veteran skills apply in corporate settings, highlighting Roy's work with the American Corporate Partners (ACP) organization that aids veterans in transitioning into civilian careers. Roy discusses leadership, time management, and personal development, offering valuable tips for veterans and those in corporate environments alike.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

Adaptability and Resilience: Roy emphasizes the importance of being adaptable and resilient, drawing from his military and FBI experiences to navigate unexpected challenges.
Time Management: Effective time management is crucial for success in both military and civilian careers, helping to balance multiple responsibilities and prioritize tasks.
Cultural Awareness: Understanding and integrating diverse cultures within a team is vital for achieving common goals and fostering a cohesive work environment.
Leadership and Mentorship: Leadership is about elevating others, and mentorship plays a critical role in helping veterans transition to civilian careers.
Planning and Execution: While having a plan is essential, the real value lies in the planning process, as it prepares individuals to adapt and overcome obstacles.

QUOTES

"You're only going to get out of something what you put into it." - Roy Lemons
"The best strategy in the world is okay, but culture will eat your strategy for breakfast." - Roy Lemons
"Your job is not for you to better yourself, it's for you to better others." - Roy Lemons
"No matter what life throws at you, either personally or professionally, you've got that ability to understand that, I got enough skillsets I can bring to bear on this." - Roy Lemons

Get to know more about Roy Lemons:
LinkedIn: https://www.linkedin.com/in/roy-lemons/


To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow interviews Ron Owens, a veteran and the owner of Phame Marketing in Tulsa, Oklahoma. They dive deep into the challenges and strategies of marketing in today's volatile economic climate. Ron shares his extensive experience and insights on how small businesses, particularly in the security sector, can navigate marketing and advertising to achieve growth and sustainability. From understanding consumer behavior to leveraging social media and developing effective marketing strategies, this episode is packed with actionable advice for business owners looking to thrive despite the odds.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

Understanding Consumer Behavior: Emotional connections drive purchasing decisions. Tailor your marketing to create an emotional response and justify it with analytical information.
Strategic Planning: Develop a comprehensive marketing plan that differentiates your brand from competitors. A well-crafted strategy is crucial for long-term success.
The Role of a Fractional CMO: Small businesses can benefit from hiring a fractional Chief Marketing Officer to guide their marketing efforts and avoid costly mistakes.
Digital Presence: Your online presence should elevate and substantiate your business. Ensure your digital marketing is up-to-date and effective to avoid losing potential clients.
Local Focus: Start by establishing a strong local presence before expanding to regional or national markets. Hyper-local marketing can be more effective in building credibility.
Adapting to Change: Stay current with marketing trends and algorithm changes on digital platforms to maximize your advertising effectiveness.

QUOTES

"Every decision you've ever made, you've made emotionally and justified it analytically."
"Good, effective advertising helps us understand what we need to do to win."
"There's nothing more powerful than a referral from a trusted source."
"Marketing should elevate and substantiate your position in the marketplace, or it will undermine it."
"Start local and hyper-local. Own your backyard before trying to gain credibility outside of it."

Get to know more about Ron Owens:
LinkedIn: https://www.linkedin.com/in/phamefounder/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow interviews Mike Hill, who has spent the last two years working in Ukraine. In this episode, Mark and Mike discuss the reality on the ground, media perceptions, and the political intricacies affecting the conflict. Mike shares his experiences from the frontlines, the humanitarian efforts, and the challenges faced by Ukrainian forces. Tune in as they explore the impact of international support, the use of drones in warfare, and the ongoing struggle against Russian forces.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

The Reality of War: Mike Hill provides an unfiltered view of the ongoing conflict in Ukraine, highlighting the daily struggles and dangers faced by soldiers and civilians alike.
Impact of Modern Warfare: The use of drones has significantly altered the dynamics of the conflict, giving Ukraine a strategic edge despite being outnumbered.
Western Support: The crucial role of Western countries, especially the U.S., in providing aid and military support to Ukraine.
Humanitarian Perspective: The severe human cost of the war, including the displacement of millions and the psychological toll on those involved.
Media and Propaganda: The influence of media coverage and propaganda on public perception and the political narrative surrounding the war.

QUOTES

"When life throws you a curve ball, how are you going to handle adversity?" - Mark Ledlow
"I've pretty much just laid low and enjoyed being back and not having to worry about anything." - Mike Hill
"The Russians literally just come in waves. They don’t care how many lives they lose, they just push and push." - Mike Hill
"Ukraine's a beautiful country with amazing people, it's really shitty what's going on there." - Mike Hill
"The Russians have much more resources than we do, and without the West's support, there's no way we could actually do it." - Mike Hill
"The man upstairs has been taking care of me. I've made it this long." - Mike Hill

Get to know more about Mike Hill:
LinkedIn: https://www.linkedin.com/in/michael-hill-m-b-a-1331854b/


To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow interviews William “Bill” Presson, Director of Operations for Security at Oracle. Bill shares insights from his extensive background, spanning roles with Intel, the U.S. Marshals, and Gavin DeBecker Academy. They discuss the evolving landscape of executive protection, including the impact of COVID-19, rising demand for security professionals, and new challenges from technological advancements and geopolitical changes. Bill emphasizes the importance of advanced planning, protective intelligence, and adapting to industry shifts to succeed in providing effective security services.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

Evolving Threat Landscape: Understanding the shift in threats post-COVID, including organized protests and increased anti-Semitism.

Importance of Advance Work: Effective advance work is crucial for the success of executive protection operations, particularly in international contexts.

Protective Intelligence: The role of protective intelligence in mitigating risks and the necessity for security teams to stay ahead of potential threats.

Technological Vulnerabilities: The risks posed by modern technology, including cyber attacks and the misuse of personal devices.

Adaptability in Security: The need for security professionals to continually adapt to new threats and evolving industry standards.

QUOTES

"When it comes to building relationships with people, especially when you're selling millions and billions of dollars worth of sensitive technology, they want to see your face. Trust is built face to face."

"In this business, things are constantly changing. Technology is constantly changing. The ability to do things is constantly changing."

"If your advance is done properly, you're going to have a successful trip. If not, you're going to have a bad trip."

"Protective intelligence is something that we're starting to utilize a lot more. It helps us pivot and plan for new threats effectively."

Get to know more about William “Bill” Presson:
LinkedIn: https://www.linkedin.com/in/williamppresson/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.

In this episode, Mark Ledlow sits down with Byron Rodger, an entrepreneur and leader in the executive protection industry. They discuss Byron's mission to create a safer world through his various businesses and initiatives. From private security operations to protection training for both professionals and civilians, Byron shares his vision for the future of security, the challenges faced by the industry, and the importance of maintaining personal honor and values in today's society. Tune in to gain insights into the evolving landscape of security and the vital role of protectors in ensuring safety and stability.

Learn about all this and more in this episode of The Fearless Mindset Podcast.

KEY TAKEAWAYS

The Role of Protectors: Byron emphasizes the importance of protectors in society, comparing them to white blood cells in the body, essential for maintaining safety and order.

Entrepreneurial Journey: Insights into Byron's journey as an entrepreneur managing multiple brands and businesses within the security industry.

Industry Challenges: Discussion on the current socio-economic factors impacting the security industry, including labor shortages and the rising demand for high-quality security professionals.

Future Vision: Byron's plans for expanding his operations globally and the innovative concepts he is bringing to security expos and training programs.

Personal Honor and Values: The decline of traditional values and personal honor in modern society and its impact on the security profession.

QUOTES

"My mission is to multiply protectors in the world because I believe protectors are the white blood cells in the body of humanity."

"People want actual value for going to these events, not just cool points. They want to create memories and relationships that will last."

"Masculinity is supposed to be self-correcting. You see a man beating a woman, you step in because it's the right thing to do."

"We need real professionals. We've had some break-ins, and this neighborhood is Pleasantville. We want real security."

"The probability of drama is just increasing exponentially, and it's our job to plan for the worst."

Get to know more about Byron Rodgers:
LinkedIn: https://www.linkedin.com/in/byronrodgers/
YouTube: www.youtube.com/@ExecutiveProtectionLifestyle
Instagram: https://www.instagram.com/byron_rodgers
Ledlow Security Group proudly sponsors the Byron Rodgers EP Expo on May 11th and 12th. With a commitment to excellence in security services, Ledlow brings expertise and reliability to the event. Byron Rodgers extends a special discount to The Fearless Mindset Podcast listeners. Enjoy a 10% discount on registration for the 2-day EP Expo. Use the discount code provided by Byron Rodgers during registration to avail of this exclusive offer. Don't miss this opportunity to join the event at a discounted rate!
Get 10% off discount page: https://epspecialist.com/expo-event-vip-2024-epl
To learn more about Executive Protection EXPO: https://executiveprotectionlifestyle.com/epx-executive-protection-expo/

To hear more episodes of The Fearless Mindset podcast, you can go to https://the-fearless-mindset.simplecast.com/ or listen to major podcasting platforms such as Apple, Google Podcasts, Spotify, etc. You can also subscribe to the Fearless Mindset YouTube Channel to watch episodes on video.