The HyperFast Agent Podcast The HyperFast Agent

In this episode of the HyperFast Agent Podcast Caroline Hobbs, a seasoned real estate professional with over 15 years of experience, joins Dan Lesniak.. Caroline shares insights into her journey from starting out as an assistant to building her own brokerage, Reward Realty. She discusses the challenges and successes she encountered along the way, emphasizing the importance of building a supportive culture within the team. Recently transitioning her brokerage to Real, a growing cloud brokerage, Caroline explains the reasons behind this move and highlights the benefits it brings to her team members. Additionally, Caroline provides a sneak peek into her latest venture, a comprehensive CRM and marketing platform called On Record, designed to streamline processes for real estate agents and teams. Scheduled for a demo release in July and an official launch at the Tom Ferry conference in August, On Record aims to revolutionize the way real estate professionals manage their businesses. Throughout the conversation, Caroline's passion for innovation and dedication to empowering agents shine through, offering valuable insights and inspiration to listeners.
 
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
 
Join Dan and Caroline as they discuss: 
 
- Caroline’s  journey in the real estate industry, from starting as an assistant to founding her own brokerage, Reward Realty, focusing on building a supportive culture and providing training for agents.
 
- The recent transition of Caroline's brokerage to Real Broker and how she is expanding by build a downline.
 
- Her latest project, On Record, a CRM and marketing platform aimed at streamlining processes for real estate professionals. 
 
Notable Quote
 
"One thing that all of these top teams that actually have the gifting and all of these touchpoints done correctly is they have the correct systems in place to do so." - Caroline Hobbs

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OUR OTHER EXCLUSIVE YOUTUBE CHANNELS 
The Keri Shull Team: https://youtube.com/kerishullteam 
Dan Lesniak - https://www.youtube.com/danlesniak
  
THE BOOK THAT HELPED 10K+ REALTORS
https://amzn.to/2Mkm9Jp
 
GET DAN'S BEST SELLING BOOK FREE
https://bit.ly/3dbiH3q 
 
INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL? 
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In this episode of the HyperFast Agent podcast, host Dan Lesniak delves into the intricacies of guaranteed sales programs, which he touts as a strategic method for real estate agents to increase home sales and listings. Dan explains the concept of these programs, where agents offer to buy homes from sellers if they fail to sell them within a certain period, providing a safety net for sellers while potentially boosting the agent's sales volume. He discusses different structures of these programs, such as guaranteed offers and performance guarantees, and shares insights from his experience with the Keri Shull team, which has successfully utilized such strategies in the competitive DC, Maryland, and Virginia markets to sell thousands of homes.
 
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
 
Join Dan as he discusses: 
 
- **Understanding Guaranteed Sales Programs**: Discuss the various types of guaranteed sales strategies, including the benefits and risks associated with each, such as guaranteed offers, performance guarantees, and traditional guaranteed sales, to provide agents with a comprehensive toolkit for different market conditions.
 
- **Case Studies and Success Stories**: Explore real-world applications of guaranteed sales programs through case studies from the Keri Shull team, illustrating how these strategies have led to increased listings and sales, and delve into how adapting these programs can meet specific seller needs and market demands.
 
- **Leveraging Technology and Training for Growth**: Highlight the role of technological platforms like eXp Realty and training resources available through Hyperfast Agent Academy in enhancing the effectiveness and reach of guaranteed sales programs, and discuss how agents can use these tools to refine their selling techniques and expand their business opportunities.
 
Notable Quote
 
"If all you have is a hammer, everything looks like a nail. Well, not everything is a nail." - Dan Lesniak
 
This quote captures the essence of the discussion on the importance of having multiple tools and strategies, like guaranteed sales programs, to adapt to various client needs and market situations.

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Facebook: https://www.facebook.com/HyperFastAgent/
Twitter: https://www.twitter.com/hyperfastagent 
LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/ 
 
OUR OTHER EXCLUSIVE YOUTUBE CHANNELS 
The Keri Shull Team: https://youtube.com/kerishullteam 
Dan Lesniak - https://www.youtube.com/danlesniak
  
THE BOOK THAT HELPED 10K+ REALTORS
https://amzn.to/2Mkm9Jp
 
GET DAN'S BEST SELLING BOOK FREE
https://bit.ly/3dbiH3q 
 
INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL? 
https://bit.ly/3eLG97Z

In this episode of the Hyperfast Nation podcast, Dan Lesniak discusses the STP (Segmentation, Targeting, and Positioning) process, a marketing strategy he utilized to achieve over $22 million in real estate sales during his first year in the industry. Drawing from his MBA knowledge, he adapts the STP framework to real estate, highlighting its scarcity in typical real estate training. The podcast details each step of the process: segmenting the market into manageable parts, choosing a target segment that promises substantial yet achievable market share, and positioning oneself as a unique provider of value in that segment. Dan's approach emphasizes the importance of narrowly focused marketing efforts rather than broad, less effective ones, using the analogy of a baseball's impact to illustrate the effectiveness of precise targeting. Additionally, the episode serves as a teaser for his book, "The Hyperlocal Hyperfast Real Estate Agent," which delves deeper into these strategies, available in various formats.
 
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
 
Join Dan as he discusses: 
 
- **Introduction to the STP Process:** The host explains how he utilized the STP (Segmentation, Targeting, and Positioning) framework, originally learned during his MBA, to sell over $22 million in real estate in his first year. He outlines the importance of this methodology in effectively entering and thriving in new or existing markets.
 
- **Detailed Breakdown of Each Step:** The podcast dives deep into each component of the STP process:
  - **Segmentation:** Dividing the market into manageable and strategically relevant segments.
  - **Targeting:** Selecting the most promising market segment that balances size and potential profitability.
  - **Positioning:** Establishing a unique value proposition to stand out within the chosen segment and attract clients by offering distinctive benefits.
 
- **Practical Applications and Resources:** Dan shares personal anecdotes and success stories to illustrate the process’s effectiveness, promoting his book "The Hyperlocal Hyperfast Real Estate Agent" as a resource for deeper learning. He also offers access to free coaching and tools for real estate success through a partnership with EXP Realty, providing listeners with actionable steps to apply the STP strategy in their careers.
 
Notable Quote
"If you have a baseball and you throw it against the side of a glass building, not much is going to happen. But if you throw it into a house window or a car window, it's going to break through." Dan Lesniak This analogy illustrates the importance of targeted marketing efforts in real estate, emphasizing that a well-focused approach can have a significant impact compared to broader strategies.

WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?
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KEEP UP WITH US HERE
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Facebook: https://www.facebook.com/HyperFastAgent/
Twitter: https://www.twitter.com/hyperfastagent 
LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/ 
 
OUR OTHER EXCLUSIVE YOUTUBE CHANNELS 
The Keri Shull Team: https://youtube.com/kerishullteam 
Dan Lesniak - https://www.youtube.com/danlesniak
  
THE BOOK THAT HELPED 10K+ REALTORS
https://amzn.to/2Mkm9Jp
 
GET DAN'S BEST SELLING BOOK FREE
https://bit.ly/3dbiH3q 
 
INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL? 
https://bit.ly/3eLG97Z

In this episode of the HyperFast Agent podcast, Dan Lesniak emphasizes the importance of thinking like a listing agent in the current post-NAR settlement environment. With changes to commission structures looming, he argues that adopting a listing agent's mindset provides strategic advantages in real estate. The host outlines practical steps for real estate agents, stressing the importance of securing more listings to increase leverage and generate leads. He also discusses procedural changes, like the need for signed buyer agreements and adjustments to how buyer agent commissions are handled, highlighting the shift towards transparency and the necessity of justifying fees to clients. After listening you will understand why you need to start treating your buyers like you treat your sellers.
 
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
 
Join Dan as he discusses: 
 
- **Adopting a Listing Agent Mindset:** The host stresses the importance for buyer agents to think like listing agents, especially in a market influenced by recent NAR settlement changes. This approach not only helps in understanding market dynamics but also in gaining leverage by acquiring more listings.
 
- **Significance of Signed Buyer Agreements:** With new regulations, having a signed buyer agreement before showing properties is highlighted as a best practice that is becoming a legal requirement. This emphasizes professionalism and commitment from potential buyers.
 
- **Adjustments to Commission Structures:** The episode discusses changes to how commissions are communicated and paid, advising agents on the need to be transparent about fees with their clients and to adapt to these changes by possibly altering their service offerings to maintain competitiveness and client satisfaction.

WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?
Click here for a trial membership in the Our Inner Circle.

KEEP UP WITH US HERE
Website: https://hyperfastagent.com 
Instagram: https://www.instagram.com/HyperFastAgent/ 
Facebook: https://www.facebook.com/HyperFastAgent/
Twitter: https://www.twitter.com/hyperfastagent 
LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/ 
 
OUR OTHER EXCLUSIVE YOUTUBE CHANNELS 
The Keri Shull Team: https://youtube.com/kerishullteam 
Dan Lesniak - https://www.youtube.com/danlesniak
  
THE BOOK THAT HELPED 10K+ REALTORS
https://amzn.to/2Mkm9Jp
 
GET DAN'S BEST SELLING BOOK FREE
https://bit.ly/3dbiH3q 
 
INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL? 
https://bit.ly/3eLG97Z

In this episode of the Hyperfast Agent podcast, the Dan Lesniak discusses a simplified yet effective framework known as the "Four C's" that can influence pricing and help buyers craft winning offers. This approach builds on a previously discussed 12-step framework but streamlines the considerations into four categories: Cash, Closing timeframe, Contingencies, and Competition. Each element is crucial in shaping the terms of a real estate deal to benefit the buyer, such as how significant an earnest money deposit is (Cash), aligning the closing schedule with the seller's needs (Closing), minimizing contingencies to increase offer attractiveness (Contingencies), and understanding the local market dynamics to navigate competition effectively (Competition). This method not only aids agents in advising their clients effectively but also in demonstrating their value, thereby enhancing their professional relationships and outcomes.
 
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
 
Join Dan as he discusses: 
 
- **Introduction of the Four C's Framework:** Simplifies the pricing strategy for real estate agents to help their clients craft competitive offers, focusing on Cash, Closing timeframe, Contingencies, and Competition.
 
- **Detailed Exploration of Each 'C':** Breaks down how each component—Cash (earnest money and down payment), Closing timeframe (alignment with seller's preferences), Contingencies (minimizing to enhance offer appeal), and Competition (understanding market dynamics)—impacts the offer's strength.
 
- **Practical Applications:** Provides actionable advice for agents to educate and prepare their buyers, improving their negotiating position and increasing the likelihood of securing properties under favorable terms.
 
- **Strategic Agent Insights:** Encourages real estate agents to think proactively and adopt both frameworks (Four C's and the previous 12-step method) to present options tailored to buyer preferences and market conditions, enhancing client satisfaction and success rates.

A notable quote:
 
A notable quote from the podcast is: 
 
"The more aligned [the closing timeframe] is with what the seller wants, the better the terms you're going to get, the better the price you're going to get." - Dan Lesniak

WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?
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KEEP UP WITH US HERE
Website: https://hyperfastagent.com 
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Facebook: https://www.facebook.com/HyperFastAgent/
Twitter: https://www.twitter.com/hyperfastagent 
LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/ 
 
OUR OTHER EXCLUSIVE YOUTUBE CHANNELS 
The Keri Shull Team: https://youtube.com/kerishullteam 
Dan Lesniak - https://www.youtube.com/danlesniak
  
THE BOOK THAT HELPED 10K+ REALTORS
https://amzn.to/2Mkm9Jp
 
GET DAN'S BEST SELLING BOOK FREE
https://bit.ly/3dbiH3q 
 
INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL? 
https://bit.ly/3eLG97Z

In this episode of the HyperFast Agent Show, Dan Lesniak outlines a detailed 12-step framework designed to help real estate agents assist buyers in crafting winning offers, particularly in a competitive market with high interest rates and low inventory. The strategies discussed are drawn from a system developed by Carrie Shoal, which has successfully closed thousands of transactions. Dan emphasizes the importance of preparing buyers through education about each step, including optimizing the closing date, post-occupancy arrangements, earnest money deposits, and selecting the right lender and title company. He also covers strategic decisions related to the type of financing, down payments, seller subsidies, handling of contingencies such as financing, appraisal, and home inspections, and finally, navigating home sale contingencies and determining the purchase price. This comprehensive approach is not only aimed at crafting a strong offer but also ensuring buyers are fully informed and prepared to act swiftly and effectively in a tight real estate market.
 
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
 
Join Dan as he discusses: 
 
**Crafting Winning Offers:** Dan Lesniak details a 12-step framework for real estate agents to help buyers create competitive offers that stand out in a market characterized by high competition, high interest rates, and low inventory.
 
**Key Components of Offers:** The episode emphasizes important aspects such as choosing the right closing date, handling post-occupancy agreements, deciding on earnest money deposits, and the significance of choosing reliable financial and title services to support the offer.
 
**Strategic Offer Enhancements:** Dan discusses various strategies to strengthen offers, including adjusting terms like the home inspection contingency, appraisal contingency, and financing types, as well as the potential use of seller subsidies and the impact of the purchase price in the final decision-making process.

A notable quote:
 
A notable quote from the podcast is: 
 
"If your buyers compete on price and just kind of pick the standard quote, unquote terms of an offer or what's in the contract, then they only have one thing to compete on, which is  price." - Dan Lesniak

WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?
Click here for a trial membership in the Our Inner Circle.

KEEP UP WITH US HERE
Website: https://hyperfastagent.com 
Instagram: https://www.instagram.com/HyperFastAgent/ 
Facebook: https://www.facebook.com/HyperFastAgent/
Twitter: https://www.twitter.com/hyperfastagent 
LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/ 
 
OUR OTHER EXCLUSIVE YOUTUBE CHANNELS 
The Keri Shull Team: https://youtube.com/kerishullteam 
Dan Lesniak - https://www.youtube.com/danlesniak
  
THE BOOK THAT HELPED 10K+ REALTORS
https://amzn.to/2Mkm9Jp
 
GET DAN'S BEST SELLING BOOK FREE
https://bit.ly/3dbiH3q 
 
INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL? 
https://bit.ly/3eLG97Z