The Involvement Mystery Marketing Mysteries Solved!

After families make the decision to move an elder into a senior care community, there is a natural feeling of disconnection opposed with a deep desire for involvement. My guest in this episode is Doug Wilcox, CEO of How’s Mom, an app provided by senior care centers to help families communicate with care staff and keep up to date on loved ones in senior care. Doug and I discuss how technology can make involvement easier, care more well-rounded and families more connected. We also discuss how i...