90 episodes

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

The Logo Geek Podcast Ian Paget

    • Design
    • 5.0, 1 Rating

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

    Moving from Designer to Full time Brand Consultant with Matt Davies

    Moving from Designer to Full time Brand Consultant with Matt Davies

    When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.
    For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition from designer to full time brand consultant?
    On this weeks podcast we learn how Matt Davies did it. Matt started out as a designer, built an agency and managed a team before becoming a full-time independant brand consultant. Ian interviews Matt to discover his journey, why he made the transition, how he works with clients, and how becoming a brand consultant has allowed him to earn a higher income too.
    Matt Davies is a brand & culture strategy consultant, UK top 50 advisor, speaker, co-host of JUSTBranding and the author of 'Storyategy', a book designed to help business owners unlock the power of their brand with a story based branding strategy.
    This episode is sponsored by Wireframe, a podcast from Adobe XD.
    Show notes and full episode transcription can be found here: https://logogeek.uk/podcast/designer-to-brand-consultant
     
    Books & Resources MentionedJUSTBranding PodcastStoryategy: Unlock the Power of Your Brand with a Story Based Branding Strategy - Buy on Amazon US | Amazon UKMillion Dollar Consulting: The Professional's Guide to Growing a Practice - Buy on Amazon US | Amazon UKBrand Gap: How to Bridge the Distance Between Business Strategy and Design - Buy on Amazon US | Amazon UKZag: The #1 Strategy of High-Performance Brands - Buy on Amazon US | Amazon UKBrand Flip: Why customers now run companies and how to profit from it - Buy on Amazon US | Amazon UKScramble: How agile strategy can build epic brands in record time - Buy on Amazon US | Amazon UKFreelance with Janda Training Course

    • 52 min
    How To Get Logo Design Clients - Tom Ross & Michael Janda

    How To Get Logo Design Clients - Tom Ross & Michael Janda

    You know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.
    On this weeks podcast, Ian interviews BizBuds, Tom Ross and Michael Janda to discover how you can get your first client, establishing a niche as a designer and building a reputation to attract logo design clients ongoing.
    Resources mentioned:
    Biz Buds Podcast
    Freelance with Janda: A suite of comprehensive courses.
    Design Cuts: Save 50-99% on quality design resources.
    The Ultimate Guide to Niching by Tom Ross.
    Show notes & interviews transcription can be found here: https://logogeek.uk/podcast/how-to-get-clients

    • 1 hr 2 min
    Creating a Personalised Design Process with Evelyn Powers

    Creating a Personalised Design Process with Evelyn Powers

    If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.
    Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it feel easy, and effortless for her clients. Her website messaging is very clear, and the process easy to understand... nothing technical, just clear and simple steps for success.
    But it doesn't end there. Her process is personalised to her, with each step having a unique name based on her surname 'Power'. She's not offering strategy sessions like everyone else, she "provides clarity with the Power Plan"... she doesn't just build a website, she "gets legit with the Power Launch". This allows Evelyn to stand out from the crowd.
    In this episode we discuss Evelyn's personalised design process, and how she pivoted from traditional print based designer to focus on web design.
    Show notes and interview transcription can be found here:  https://logogeek.uk/podcast/personalised-design-process
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    Here's a few useful resources for logo designers:
    Learn to create logo grids with Jeroen van EerdenCreate a comprehensive Logo Package in minutes.Learn logo design with Sagi Haviv.Learn how to Freelance with Michael Janda 

    • 1 hr 3 min
    Ensure Colour Consistency in Branding with Nick Bazarian

    Ensure Colour Consistency in Branding with Nick Bazarian

    When designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.
    But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand identity?
    To answer these questions, and to discover how Pantone can help, Ian Paget interviews Nick Bazarian, the Senior Product Manager at Pantone.
     
    Resources mentioned:
    Logo Design: From Concept to Presentation
    Pantone Colour Bridge Books - Buy on Amazon UK | Amazon US
    Pantone Extended Gamut Book - Buy on Amazon UK | Amazon US
    i1Studio Designer Edition - Buy on Amazon UK | Amazon US
    Pantone Colour Finder Tool
    Pantone Connect for Adobe
    PantoneLIVE
    Spectrophotometers from X-Rite
    SpectraLight from X-Rite
     
    Show notes and interview transcription can be found here: https://logogeek.uk/podcast/colour-consistency

    • 1 hr 4 min
    Designing Logos for Celebrities - Ibby Tarafdar

    Designing Logos for Celebrities - Ibby Tarafdar

    Ibby Tarafdar is a young designer from Cardiff, UK. Two days a week he’s working at Starbucks as a Barista, but the rest of the time he’s travelling the world, hanging out with and designing logos for famous celebrities, including world champion boxers such as Gervonta ‘Tank’ Davies, famous golfers such as Andrew ‘Beef’ Johnston and even Jay-Z.
    After seeing him featured in a BBC documentary, Ian reached out to Ibby to discover how it all started. We learn how he got the opportunity to design logos for celebrities, why he still works at Starbucks, racism and the lack of people of colour in the design industry, and a discussion around Ibbys logo design process.
    Show notes can be found here: https://logogeek.uk/podcast/ibby-tarafdar
    This episode is supported with sales from Freelance with Janda, a suite of comprehensive courses to help creative entrepreneurs maximise success.

    • 1 hr 11 min
    An Interview with Steff Geissbühler, Designer of the NBC Logo

    An Interview with Steff Geissbühler, Designer of the NBC Logo

    Steff Geissbühler was Partner and Principal at Chermayeff & Geismar for 30 years where he designed some of the worlds most memorable logos and identities.
    In this interview we go back through significant times in the designers life, including how he became a professor early in his career, how he was hired by Ivan Chermayeff and Tom Geismar, and how he eventually went on to develop C&G Partners before founding his own design practice, Geissbühler:Design.
    At C&G, Steff designed iconic logos including NBC and Time Warner Cable. We discover the process that went into designing the logos, and unravel what happened behind the scenes at one of the world most famous design agencies.
    Show notes and interview transcription can be found here: https://logogeek.uk/podcast/steff-geissbuhler
     
    Thank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

    • 1 hr 5 min

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