106 episodes
The Media Leader Podcast The Media Leader
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- Økonomi
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.
Hosted by reporter and producer Jack Benjamin, reporter Ella Sagar, and editor-in-chief Omar Oakes, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.
Find out more at the-media-leader.com and subscribe to our daily newsletter.
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David Abraham interview: Brands have 'fallen into the trap' of media choices
David Abraham, founder and CEO of Wonderhood Studios, speaks to Omar Oakes about the future of the "big idea" in marketing, his company's approach to ad-funded programming and his view on Channel 4, the broadcaster he used to run for seven years as CEO.
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Stories that mattered this week: Disney's streaming milestone, Paramount merger saga, Reddit's first earnings
Reporters Jack Benjamin and Ella Sagar discuss key stories including Disney, Paramount and Reddit.
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Many marketers 'relieved' about cookie deprecation delay
Tony Miller, chair of the Data & Marketing Association, speaks about a split in marketers' preparedness for cookie deprecation as Google pushes it down the road for a third time, as well as what current challenges DMA members are facing.
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Stories that mattered this week: Google cookie fallout, TikTok fights back, Spotify, Paramount
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
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The Future of Marketing with Bloomberg Media – Ep4: The magic of video
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance.
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The Future of Audio key interviews: Radiocentre on BBC ads and Acast on podcast measurement
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what's next for audio measurement.