28 episodes
The RevOps & ABM Alignment Romeo Mann
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- Business
Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy.
We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing.
Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale.
Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!
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Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)
Launching GTM Ops requires a strategic first step. Confused about where to start? Romeo chats with Roee Hartuv from Winning by Design about how to set up and improve GTM operations by creating a clear data model to track the customer journey.
HIGHLIGHTS:00:00 Intro03:01 Product Market Fit vs Go-To-Market Fit08:30 Implementing GTM Ops26:41 GTM Ops for B2B SaaS Companies28:24 Revenue architecture37:13 Growth challenges and strategies45:13 Business algorithm for growth
Connect with Roee HartuvLinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage -
Nearbound: New GTM for sustainable growth? (with Jill Rowley, GTM advisor & expert)
GTM expert Jill Rowley explains the "Nearbound" - a new GTM on the block focused on building partnerships with the companies that your customers already work with to drive joint growth. You'll learn about moving from aggressive growth to more sustainable ways of driving revenue and how GTM strategies have evolved.
HIGHLIGHTS:00:00 Intro and background06:29 Partnerships in modern GTM13:22 Nearbound strategy27:32 Sales and marketing alignment48:49 Partnerships for sustainable growth
Connect with Jill Rowley
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage -
Building Successful Product Studio with Railsware (Yaroslaw Lazor and Sergiy Korolov)
Romeo talks with Yaroslaw Lazor, CEO at Railsware, and Sergiy Korolov, Managing Director, about Railsware's rise as a top product studio. They delve into their lean methods, problem-solving frameworks, and hiring philosophy that underpinned their success.
HIGHLIGHTS:00:00 From IT outsourcing to product studio35:59 Team management38:18 Achieving Product-Market Fit59:36 Balancing product and service offerings
Want to get more fresh insights into product management?
Discover the top 5 podcasts recommended by Yaroslaw and Sergiy!
https://railsware.com/blog/product-podcasts/
Connect with Yaroslaw Lazor:
LinkedIn | Webpage
Connect with Sergiy Korolov:LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage -
Growth strategies that made Netguru Europe's top Software House (with Radek Zaleski)
Landscape in the Software Development Industry is getting harder.
Less demand, more competitors.
Romeo talks with Radek Zaleski, Partner at Netguru, about the growth strategies that have made them one of Europe's top software houses.
All B2B professional services companies can learn much about growth from this episode.
HIGHLIGHTS:00:00 Intro03:23 NetGuru's growth journey10:33 Changes in the market27:40 The impact of content on Netguru's success31:03 Building a strong brand 36:21 Gaining industry understanding46:28 Identifying profitable niches53:15 Couching young professionals57:26 Avoid general business advices
Connect with Radek Zaleski
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage -
Leveraging Person-Based Ads in ABM with CEO and Co-Founder at Influ2, Dmitri Lisitski
What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on?
Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions.
HIGHLIGHTS:00:00 Intro and Reflections on the Market Condition08:30 Person-Based Ads in ABM16:19 Advanced Marketing Tactics36:21 C-level Executives in ABM Strategy
Connect with Dmitri Lisitski
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage -
Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood
What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies?
Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions:
HIGHLIGHTS:00:00 Intro and Background01:23 GTM Roadmapping 09:27 Customer Feedback and Insights20:38 Entering a New Market31:47 Message Customization for Different Regions34:40 GTM Execution Plan41:23 Internal Competencies vs Outsourcing44:45 GTM Maintenance and Optimization48:23 Post Launch Phase50:55 Neglected GTM Areas
Connect with Derek Osgood
LinkedIn | Webpage
Connect with Romeo Mann:
LinkedIn | Webpage