Full-Funnel B2B Marketing Show Andrei Zinkevich

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​

In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient.


Join us to learn and discuss:


- 5 SDR functions to run a great account-based marketing (ABM) program
- How SDRs can create awareness among the buying committee members
- How SDRs should collaborate with marketing
- KPIs for SDRs in the account-based marketing program


OUR SPONSOR


This episode is sponsored by Dealfront - a leading European intent data provider.
What sets DealFront apart? 


This platform is fueled by live European data in multiple languages, providing you with insights and native integrations that other vendors don’t have. 


With DealFront you can harness three layers of data – market signals, web visitors, and EU company databases. And there’s no need to worry about compliance. 


DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match. If you sell and market in Europe, and consider a great intent data + database platform, Head over and get a free demo here at: 
https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel


RESOURCES


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog


MENTIONED EPISODES


https://www.youtube.com/watch?v=6Burn1F1HKE&t=0s
https://www.youtube.com/watch?v=Q3WGzOvNb9M

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

In this episode we share How to select the right accounts for the ABM program.


Learn:


- Territory/market based account selection vs clusters
- 4 criteria you must pay attention to define accounts that are likely to become sales opportunities
- 3 ABM lists, and how to work with them to generate sales opportunities

RESOURCES


Account segmentation: https://youtu.be/R5E1AJneJDc?si=mPH6t-FQ1drHNUGW
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: 
Join our community for B2B marketers - The Trenches: https://trenches.community/
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

​In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks.


Tune in to learn:


- How to create joint full-funnel marketing and sales playbooks
- How internal reviews decrease the playbook efficiency
- How to incorporate change management to create awareness and generate demand from the accounts that are not currently in market


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.



How horizontal marketing and sales planning kills most programs and makes your pipeline sinkingHow to develop a full-funnel marketing planning to increase marketing-sourced revenueHow to improve ICP and your targeting to nurture the right accounts and buyers

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel


In the new episode of Fullfunnel Live, we're going to cover together with Morgan Ingram how to create a content creation and distribution machine for non-sales/marketing audiences.


We'll cover:


How to enable your SMEs to create and share content
How to bring external expertise in case you don't have manpower or capacity in-house
How to distribute content to non-sales/marketing audiences
How to leverage SDRs for content distribution and account engagement


RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Morgan J Ingram on Linkedin: https://www.linkedin.com/in/morganjingram/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel


​In the new episode of Fullfunnel Live we're going to cover 15 UNOBVIOUS bottlenecks that make marketing & sales programs fail and the root reasons behind them.

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/