TheBoldWay (ex EDLM‪)‬ Adrien Garcia

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Michael Kliger is the CEO of one of the biggest luxury fashion retailer platform : Mytheresa. Michael is not only a Munich native but also a professional in consumer industries, having worked at eBay and in food and textile retail before taking the helm at Mytheresa in 2015. His philosophy centers on understanding consumer needs and satisfy them, which he believes is crucial to any business's success.

Michael's experience is a testament to his focus on consumer satisfaction and his ability to leverage technology to enhance the customer experience. In this episode, we talk about Mytheresa's growth and its approach to luxury fashion retailing. Michael gives us an insider's look at the origins of Mytheresa, which started as a boutique in Munich and has grown into a global online retailer with a revenue of over 900 million euros. He shares with us insights into the company's decision to cater to the emotional needs of consumers by providing inspiration and exclusivity.

We also talk about the challenges of managing growth, the importance of maintaining a curated selection, and Mytheresa's commitment to sustainability. This conversation highlights the importance of passion, hard work, and quick decision-making in driving a company forward.

➜ TheBoldWay Newsletter: https://www.theboldway.fr/newsletter

➜ Find all the references and photos taken during the recording at www.theboldway.fr
Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

Retrouvez l'ensemble des épisodes du podcast Citadins, le podcast LCL ici
Citadins à Lille, avec Benjamin Clipet

Aujourd'hui, nous partons à Lille, à la rencontre de Benjamin Clipet. Il est photographe et entrepreneur et c'est au cœur du parc Vauban qu'il nous raconte son amour pour la capitale des Flandres. Comment cette ville inspire son travail de photographe ? Comment son projet entrepreneurial est-il né en lien étroit avec Lille ? Qu'est-ce qu'il lui plaît dans cette ville ? Quelles sont ses adresses préférées ? Découvrez la ville de Lille selon Benjamin dans ce nouvel épisode de "Citadins".

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Michael Kliger is the CEO of one of the biggest luxury fashion retailer platform : Mytheresa. Michael is not only a Munich native but also a professional in consumer industries, having worked at eBay and in food and textile retail before taking the helm at Mytheresa in 2015. His philosophy centers on understanding consumer needs and satisfy them, which he believes is crucial to any business's success.

Michael's experience is a testament to his focus on consumer satisfaction and his ability to leverage technology to enhance the customer experience. In this episode, we talk about Mytheresa's growth and its approach to luxury fashion retailing. Michael gives us an insider's look at the origins of Mytheresa, which started as a boutique in Munich and has grown into a global online retailer with a revenue of over 900 million euros. He shares with us insights into the company's decision to cater to the emotional needs of consumers by providing inspiration and exclusivity.

We also talk about the challenges of managing growth, the importance of maintaining a curated selection, and Mytheresa's commitment to sustainability. This conversation highlights the importance of passion, hard work, and quick decision-making in driving a company forward.

➜ TheBoldWay Newsletter: https://www.theboldway.fr/newsletter

➜ Find all the references and photos taken during the recording at www.theboldway.fr


Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

😇 Mon sponsor du mois Squarespace – Tester LA solution "no code" pour créer votre site web
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Aujourd'hui, je vous invite à rencontrer Michael Kliger, CEO de Mytheresa. Avant de rejoindre Mytheresa en 2015, Kliger a travaillé dans le retail et le digital pendant plus de 20 ans, avec des expériences chez eBay (en tant que vice-président international d'eBay Enterprise), comme directeur général chez Accenture, et comme partenaire responsable du commerce de détail allemand chez McKinsey & Partner.

Sous sa direction, Mytheresa est devenu un leader de la mode de luxe et s'est rapidement développé — lançant des sites au Moyen-Orient, en Corée et en Chine tout en ajoutant des catégories incluant les vêtements pour enfants, la mode masculine et les articles pour la maison.

Mytheresa a connu une croissance rentable en concentrant ses efforts sur le ciblage des clients les plus dépensiers, qui sont moins motivés par les réductions. Kliger a mené l'entreprise à travers une introduction en bourse réussie sur la Bourse de New York qui a valorisé l'entreprise à 2,3 milliards de dollars. Le cybercommerçant expédie maintenant dans plus de 130 pays.

Dans cet épisode, Michael nous fait découvrir les origines de Mytheresa, qui a commencé comme une boutique à Munich. Il nous explique aussi comment l'entreprise a décidé de répondre aux besoins émotionnels des consommateurs en leur offrant inspiration et exclusivité.

Nous discutons également des défis liés à la gestion de la croissance, de l'importance de maintenir une sélection rigoureuse et de l'engagement de Mytheresa en matière de développement durable. Cette conversation avec Michael souligne l'importance de la passion, du travail acharné et de la prise de décision rapide pour faire avancer une entreprise.

➜ TheBoldWay Newsletter: https://www.theboldway.fr/newsletter

Ce que vous allez apprendre dans cet épisode :

00:02:05 - Qui est Michael Kliger ?
00:03:40 - Les avantages émotionnels de la mode de luxe
00:07:00 - La genèse de Mytheresa
00:10:20 - Sa vision lorsqu'il a repris Mytheresa en 2015
00:14:01 - Les milestones de Mytheresa
00:16:47 - L'expansion de Mytheresa à l'échelle mondiale
00:23:27 - Les besoins émotionnels de la mode
00:24:15 - Stratégie commerciale centrée sur le client
00:31:07 - L'ampleur potentielle de l'industrie du luxe
00:32:29 - Qu'est-ce qui différencie Mytheresa des autres ?
00:35:35 - Orchestration de nouveaux produits
00:38:30 - La curation des marques
00:45:25 - La chose la plus difficile pour lui
00:47:54 - Comment il gère Mytheresa
00:51:09 - Comment prendre des décisions difficiles
00:56:57 - Stratégies de développement durable chez Mytheresa
01:01:31 - L'entrée en bourse à la Bourse de New York
00:03:41 - Qui il aimerait entendre dans ce podcast ?


Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

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Today, I invite you to meet Michael Kliger, CEO of Mytheresa. Before joining Mytheresa in 2015, Kliger worked in retail and digital for over 20 years, with experiences at eBay (as the international vice president of eBay Enterprise), as managing director at Accenture, and as the partner in charge of German retail at McKinsey & Partner.

Under his leadership, Mytheresa has become a leader in luxury fashion and has rapidly expanded — launching sites in the Middle East, Korea, and China while adding categories including children's clothing, menswear, and home goods.

Mytheresa has experienced profitable growth by focusing its efforts on targeting top-spending clients who are less motivated by discounts. Kliger led the company through a successful IPO on the New York Stock Exchange that valued the company at $2.3 billion. The e-tailer now ships to over 130 countries.

In this episode, Michael introduces us to the origins of Mytheresa, which started as a shop in Munich. He also explains how the company decided to meet the emotional needs of consumers by offering them inspiration and exclusivity.

We also discuss the challenges related to managing growth, the importance of maintaining a rigorous selection, and Mytheresa's commitment to sustainable development. This conversation with Michael highlights the importance of passion, hard work, and quick decision-making in advancing a company.

What you will learn :

00:02:05 - Who is Michael Kliger
00:03:40 - Emotional and universal benefits of Fashion
00:07:00 - The genesis of MyTheresa
00:10:20 - His vision when he took MyTheresa in 2015
00:14:01 - The different milestones of MyTheresa
00:16:47 - Scaling Mytheresa Globally
00:24:15 - Customer-Centric Business Strategy and Expansion
00:31:07 - The potential scale of the luxury business
00:32:29 - What makes MyTheresa different from the others
00:35:35 - Orchestration of new products
00:38:30 - Curation of brands
00:45:25 - The most difficult thing for him
00:47:54 - How he manages MyTheresa
00:51:09 - How to take tough decisions
00:56:57 - Sustainability Strategies at Mytheresa
01:01:31 - Going Public on NYSE
00:03:41 - Who he would like to hear in this podcast

➜ TheBoldWay Newsletter : https://www.theboldway.fr/newsletter


Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

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Today, I’m thrilled to talk to none other than Fabien Baron, an esteemed figure in the press , advertising and communication fashion realm.
In this episode, we delve into his extraordinary journey beginning with his studies at the School of Applied Arts leading to his departure to New York, where he established himself as a creative director for renowned publications such as Vanity Fair, GQ, Self Magazine, and Interview Magazine.

Fabien walk us through his remarkable career path from working for prestigious fashion magazines as creative director to his ventures in advertising alongside names like Steven Meisel or Peter Lindbergh to being the art director of Vogue Italy and the creation of his own company Baron & Baron — a distinguished design and advertising agency.
Notable collaborations include his work with Calvin Klein, where he crossed paths with model Kate Moss, igniting her career. His portfolio also counts projects for Issey Miyake’s perfume line, Madonna’s Sex Book, advertisement for Barney’s and many more.

Our conversation also delves into the importance of cultivating a distinctive point of view and narrative in your visuals, the need of coherence in imagery, what makes a great creative director, how to create create something new each time and reflections on the future of fashion image and advertising.

Join us for an inspiring and fascinating two-hour conversation with a pioneer in the realms of fashion, offering insights sure to captivate and inspire, particularly those aspiring a career in the creative industries.

➜ TheBoldWay Newsletter: https://www.theboldway.fr/newsletter

➜ Find all the references and photos taken during the recording at www.theboldway.fr


Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.