24 episodes
Solving Inbound IMPACT
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- Økonomi
Welcome to Solving Inbound, the podcast dedicated to solving real-life inbound sales and content marketing problems. Join IMPACT’s own Connor DeLaney and John Becker every Thursday as they guide you, and your company, to inbound mastery.
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Introducing But We're Different
Hey Solving Inbound listeners. We’re excited to announce the launch of a new show. Introducing But We’re Different — a podcast for sales and marketing practitioners with a different mindset.
See, the way people buy has changed. In fact, it’s constantly changing. So why haven’t most companies changed the way they market and sell? The truth is, they're all thinking, “But We’re Different.” This doesn’t apply to us.
This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace and struggle to grow.
Hosted by Nick Bennett, and Zach Basner, But We’re Different is not just another sales and marketing podcast.
Our mission is to use the insights gained from helping hundreds of companies shatter this mindset and help you set up the strategies and lay out the tactics you need to unlock new growth within your company.
Now, in this feed, you can expect weekly episodes from our live virtual event, replays of any guest appearances on other great shows, and exclusives from the team of IMPACT sales and marketing coaches.
You can find but we’re different everywhere you listen to great podcasts.
We hope to see you over there.
Spotify
Apple Podcasts
Google Podcasts
But We're Different is recorded live every Tuesday at 3pm ET.
If you'd like to join us, you can register here: https://bit.ly/3S68gye -
Ep. 22 | How to Leverage Short Form Content for Inbound Marketing
The rise of short-form content is a fascinating one. Platforms like TikTok have evolved from niche social entertainment platforms to one of the most influential tools on society today.
As businesses, we can't ignore the power of short-form video content on platforms such as TikTok, YouTube, and Instagram. Instead, we need to apply the principles of inbound marketing to these platforms.
In this episode of Solving Inbound, we explore the power of short-form content and the many opportunities they hold for organizations just like yours.
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Additional Resources:
Nearly 40% of social media natives use social media as their primary source for information: https://whatsnewinpublishing.com/route-to-increased-relevance-for-news-brands-reuters-digital-news-report-on-effectively-serving-young-audiences/
YouTube reports 1.5 billion users engaged with YouTube shorts in the past month: https://www.socialmediatoday.com/news/youtube-reports-that-15-billion-users-now-engage-with-youtube-shorts-conte/625587/
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Connect with us
Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9
Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus
Follow IMPACT on social media:
LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/
Facebook: https://www.facebook.com/impactbnd
Twitter: https://twitter.com/impactbnd?lang=en
Instagram: https://www.instagram.com/impactbnd/?hl=en -
Ep. 21 | Creating Your Own Career Path in Inbound Marketing feat. Nathan Dube
The path to inbound marketing success can take many different routes. Some of us start our careers with inbound sales and marketing, others take a bit more untraditional path to get there, On this episode of Solving Inbound, we're going to take you through the twists and turns of the journey of one of our favorite community members, Nathan Dube, on his way to success.
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Additional Resources Industrial Packaging: https://www.industrialpackaging.com/
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Connect with us
Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9
Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus
Follow IMPACT on social media:
LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/
Facebook: https://www.facebook.com/impactbnd
Twitter: https://twitter.com/impactbnd?lang=en
Instagram: https://www.instagram.com/impactbnd/?hl=en -
Ep. 20 | Why Your Business Needs a YouTube Channel
Video has emerged as a vital medium for engaging with and educating your audience. Video has made a steady climb into organic search results and businesses need to prepare accordingly.
If you're doing Inbound marketing, video must be a part of your strategy — and that includes a YouTube channel.
In this episode of Solving Inbound, we're going to show you why you need a YouTube channel in order to successfully reach your audience.
Additional Resources
Course - How to Set Up and Optimize Your Business YouTube Channel: https://app.impactplus.com/courses/how-to-create-optimize-business-youtube-channel
Article - How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way): https://www.impactplus.com/blog/how-to-create-a-youtube-channel-for-business
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Connect with us
Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9
Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus
Follow IMPACT on social media:
LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/
Facebook: https://www.facebook.com/impactbnd
Twitter: https://twitter.com/impactbnd?lang=en
Instagram: https://www.instagram.com/impactbnd/?hl=en -
Ep. 19 | What it Takes to be a Great Content Manager
To succeed with inbound marketing, you need the right person on your team to be creating that content, someone we typically refer to as a Content Manager. But what exactly is that content manager responsible for? It's a lot more than just putting words to the page, and we've recruited a bit of help to explain what the role actually looks like in real life.
On this episode of Solving Inbound, we're joined by Eli Simonson of Anderson Trucking Service to talk about his role as a content manager at a large (and growing) organization.
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Additional Resources
Website: Anderson Trucking Services: https://www.atsinc.com/
Learning Center - Anderson Trucking Services: https://www.atsinc.com/learning-hub
Connect with Eli on LinkedIn: https://www.linkedin.com/in/elias-simonson-440956149/
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Connect with us
Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9
Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus
Follow IMPACT on social media:
LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/
Facebook: https://www.facebook.com/impactbnd
Twitter: https://twitter.com/impactbnd?lang=en
Instagram: https://www.instagram.com/impactbnd/?hl=en -
Ep. 18 | Why You're Not Seeing Results From Your Content Strategy
A lot of businesses approach content with an "if you build it, they will come" mindset. In other words, they think if they're producing content, traffic will naturally follow.
But it's not always that simple. Sometimes you might be publishing tons of content but seeing the numbers you care about — namely traffic, leads, and sales — stay flat.
If this sounds like you, you're in the right place, because today on Solving Inbound we're going to tell you why your content strategy isn't driving the results you want for your business.
Additional Resources
Course - How to Optimize a Blog Post for SEO: https://app.impactplus.com/courses/how-to-optimize-a-blog-post-for-seo?next_video=true
Course - Technical SEO Basics for Inbound Marketing: https://app.impactplus.com/courses/technical-seo-basics-for-inbound-marketing
Article - 7 Biggest Reasons Your Content Marketing is Failing (and How to Fix Them): https://www.impactplus.com/blog/the-7-biggest-reasons-your-content-marketing-is-failing
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Connect with us
Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9
Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus
Follow IMPACT on social media:
LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/
Facebook: https://www.facebook.com/impactbnd
Twitter: https://twitter.com/impactbnd?lang=en
Instagram: https://www.instagram.com/impactbnd/?hl=en