164 episodes
THRIVE: Your Agency Resource Kelly Campbell
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Former cause marketing agency owner turned Trauma-Informed Leadership Coach and Conscious Leadership Consultant, Kelly Campbell hosted THRIVE: Your Agency Resource, a video podcast for creative and tech leaders interested in the intersection of conscious leadership and agency growth. Sponsored by E2M Solutions.
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Ep 164: Healing Leaders are Better Leaders, with Kelly L. Campbell and Fereshta Ramsey
On the series finale of THRIVE, Fereshta Ramsey talks with Kelly about their forthcoming book, HEAL to LEAD, and how our emotional history impacts the way we show up as leaders.Fereshta Ramsey and I cover these points and more:Reflecting on the end of the podcast and creating space for future opportunities;The need for willingness and courage in trauma healing;Empowering clients to understand that the key to healing and growth is within;The epidemic of "not enoughness" in society; andThe impo...
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Ep 163: The Power of Community for Freelancers, with Kyle Prinsloo
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kyle Prinsloo of FreelanceFam discuss the challenges of growing a business as a freelancer and how a community can make all the difference.Kyle Prinsloo and I cover these points and more:Our initial journeys into freelancing and how it worked for us;The importance of connecting with like-minded peers who have similar goals;Misconceptions about the ideal business structure for freelancers and agencies; What makes a business...
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Ep 162: Rest To Grow Your Agency, with Alyson Caffrey
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth.Alyson Caffrey and I cover these points and more:Recognizing the signs of burnout in agency owners;Implementing breaks to set boundaries and prioritize self-care;The importance of intentionally building systems and processes;How to get started with a plan for rest as a business owner; andThe benefits of taking time off to recharge.Be sur...
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Ep 161: Market Your Agency Differently, with Claire Hutchings
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Claire Hutchings discuss an innovative way to market your agency in 2024.Claire Hutchings and I cover these points and more:What agencies get wrong when they think about their own marketing;How to avoid the spikes and drops in content by having a strategic plan;Creating a “hero moment” to help fuel your marketing and generate leads; and The first action to take to think about your marketing differently.Be sure to tune in t...
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Ep 160: How to Design Clear Messages, with Ben Guttmann
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.Ben Guttmann and I cover these points and more:How we experience fluency in messaging as consumers;The difference between complicated and complex;Five design principles to achieve the goal of fluent messaging; andFocusing on benefits, not features, to resonate with an audience.Be sure to tune in to all the ...
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Ep 159: Tell the Whole Story, with Josh Irons
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Josh Irons discuss the power of story to differentiate your agency from its competitors. Josh Irons and I cover these points and more:How to extract differentiating factors for clients;The importance of focusing on your strengths as an agency leader;How outsourcing and partnerships support agency growth; andBuilding a symbiotic relationship with a white-label partner. Be sure to tune in to all the episodes of THRIVE t...