True Story: The Public Relations Podcast Whitney Lee

Join us today for a front-row seat to real talk from two agency owners!

Whitney is chatting with Susie Timm, Founder and CEO of Knife & Fork Media. The two agency owners give you the scoop on things that they LOVE about owning an agency, tips for freelancers looking to scale, and things that they had to learn the hard way so that you don't have to.

If you're a freelancer on the verge of scaling and growing a team, you won't want to miss this episode!

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Knife & Fork Media Founder, Susie Timm grew up in the land of cow, otherwise known as Wisconsin. In 1992 she moved to the Valley of the Sun and graduated from high school in Scottsdale and is a proud alumni of Arizona State University with her Bachelor’s of Arts degree in Political Science..

Interestingly enough, she started a booming career as a banker in 2000 and was named the youngest Bank President in Arizona at the age of 27. Susie worked in that industry until it became “un-fun” in 2009.

She found her true passion in the food industry mid-2009 when she co-founded a food events company. That business morphed into the full service PR agency we are today!

Susie and her team manage a marketing portfolio of clients ranging in size and scope from food to entertainment to accounting. With over fifteen years of experience, her proven marketing, media and sales models have helped grow small and medium-sized companies all over Arizona and the United States.

Susie won numerous achievement awards for her sales skills during her years as a corporate warrior. Additionally, she has been honored as a member of the Phoenix Business Journal’s “40 under 40,” and “Women Leaders in Business,” the Phoenix New Times’ “100 Tastemakers in Phoenix,” So Scottsdale’s “24 Powerful Leaders Under 40,” and has served as a national trendspotter for the Specialty Food Association’s Fancy Food Shows. Susie is a proud graduate of Scottsdale Leadership, Class 23. Susie has been a recurring featured guest on many local TV stations for her passionate take on gourmet food trends.

Susie believes strongly in community stewardship and to that end, she has served as a board member with Scottsdale Leadership, the Leadership Council of Careers in Culinary Arts (C-Cap AZ), and has served three times as the Co-Chair of Taste of the Nation Arizona, an event that raises important funds to feed hungry kids in Arizona. She currently serves as Vice President of Les Dames de Escoffier, Phoenix Chapter and is a founding member of the One More Ball Foundation, dedicated to bringing tennis to underserved kids.

For fun, Susie plays tennis 4-5 times a week, cooks, reads cooking magazines, sits in the Jacuzzi and spends too much time shopping online.

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Knife & Fork Media

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Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for deliverables and the working relationship!

Tune in today for a valuable episode that will help you when growing your clientele!

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Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement immediately to make your brand look legit and things you should be avoiding from a branding perspective! 

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Lisa Boettcher is a Creative Brand Strategist and mom of 4. Lisa’s career is built on her strong sense of strategy and the intuitive, futuristic approach she takes to her work, some of which has been featured on Target, in Forbes and Vogue.

Lisa founded, bootstrapped and sold a niche accessory fashion brand in under 5 years and with over a decade of experience helping female-founded brands scale through strategy, story, visuals, community building, product design and development, she’s now guided by her desire to share creativity and the inner workings of identity and transformation with her community, whether through experiential offerings, with clients or on her social channels.

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Today’s episode is a real, raw message from an agency owner directly to influencers! If you’re an influencer, buckle up for tips and etiquette for working with brands and agencies. You may be surprised by how much these simple adjustments can impact your work with agencies and brands. 

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Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

From raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the next steps toward your goal. 

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The Good Vibe Media is a woman owned and operated video production company, created in 2016. 

Founder, Carly Gilleland, was exposed to video production during her years attending Arcadia High School in Phoenix, Arizona. She created a short documentary about her sister who has special needs. After seeing the impact it made on her classmates, she quickly realized this is what she wanted to do for a living – tell people’s stories that have a positive impact. After attending film school in California, she moved back home to Arizona and slowly & organically built The Good Vibe Media to what it is today!

The Good Vibe Media is now a full-service video production company, serving clients in Phoenix, Los Angeles, Denver, Nashville and more! 

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The Good Vibe Media

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The world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known. 

Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients.

Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.