unbillable hours - a podcast about better professional services marketing Ash, Flo

Ash and Flo discuss a recent think piece from Source Global Research, pointing to interesting changes in professional services buyers’ spending patterns and service buying preferences. Is it time to tweak your firm’s messaging?

Sure, your firm has frameworks - but does it have a ”signature methodology,” i.e., a proprietary process designed to help educate prospects and structure engagements? If not, you should design one ASAP - and listen to this to learn how you might do it:

Have your value prop, signature method, and offerings defined (as per our earlier episodes)? Great, congrats! Then you’re ready to keep improving everything by using client feedback in some of the ways Ash and Flo describe here.

Does your consultancy have a point of view on its clients’ industry, business, and challenges yet? No? Well, then, this is the episode for you because in it, Ash and Flo share their framework for distilling one (or several, should you need them).

Ever wonder how we’re producing this humble podcast? Well, Flo spilled the beans when speaking to John Tyreman over at ”Podcasting in Professional Services,” and John was kind enough to permit us to re-release the episode here, in this feed, so here you go!

”Market segmentation” remains the most under-utilized source of differentiation in all of consulting... So how can you segment properly, and create an edge for your firm? Ash and Flo discuss: