Using social media effectively Recruitment in the modern world

Anthony Haynes writes: Our work at FJ Wilson Talent Services is concerned with social media in two ways. The first (perhaps more minor way) concerns our own use of social media; the second concerns our stakeholders'.In this episode, we reflect on the characteristics of effective use of social media. In particular, we consider:the significance of opportunity cost and the need for disciplinewhich metrics matterthe need to move beyond treating social media purely as push mediaFurther listeningIf...