38 sec
What I Learned from IKEA’s New Gaming Collection Just for Starters
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- Gründervirksomhet
There are new markets developing every day. Bitcoin used to be the new thing and now we see the rise of gamers and E-Sports. The best brands can make breakthroughs in new markets while staying true to what they do best. IKEA did not need to start making video games to cater to the growing community of gamers and streamers.
Instead, they released a collection of gaming desks, chairs, storage units, even neck pillows. They took what they do best (furnishings & design) to enhance the experience of that community and market. When you focus on the experience instead of only the product, you can introduce your brand to new spaces.
There are new markets developing every day. Bitcoin used to be the new thing and now we see the rise of gamers and E-Sports. The best brands can make breakthroughs in new markets while staying true to what they do best. IKEA did not need to start making video games to cater to the growing community of gamers and streamers.
Instead, they released a collection of gaming desks, chairs, storage units, even neck pillows. They took what they do best (furnishings & design) to enhance the experience of that community and market. When you focus on the experience instead of only the product, you can introduce your brand to new spaces.
38 sec